{"id":1171,"date":"2021-02-09T15:11:34","date_gmt":"2021-02-09T15:11:34","guid":{"rendered":"https:\/\/hub.hslu.ch\/business-psychology\/?p=1171"},"modified":"2026-01-07T11:42:57","modified_gmt":"2026-01-07T10:42:57","slug":"qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/","title":{"rendered":"Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt?"},"content":{"rendered":"\n<p class=\"has-text-align-center\">Lesezeit 20&#8242; Minuten \/\/ Ein Beitrag von <a href=\"https:\/\/www.hslu.ch\/de-ch\/hochschule-luzern\/ueber-uns\/personensuche\/profile\/?pid=4350\">Marcel Zbinden<\/a> <\/p>\n\n\n\n<p class=\"has-drop-cap\">Im Online-Interview mit Marcel Zbinden, Majorleiter Markt- und Konsumentenpsychologie des Bachelorstudiengang Business Psychology der Hochschule Luzern teilt Brigitte Rush-Gleissner, Head of Qualitative Research bei LINK Institut f\u00fcr Markt- und Sozialforschung ihre Erfahrungen bez\u00fcglich qualitativer Marktforschung in Zeiten von Corona. Wie haben die letzten 12 Monate ihre t\u00e4gliche Arbeit ver\u00e4ndert? Welchen Stellenwert haben traditionelle Methoden wie Tiefeninterviews und Fokusgruppen gegen\u00fcber Online Research Communities? Welche Eigenschaften machen Qualitative Forscherinnen und Forscher aus? Die Antworten zu diesen und weiteren Fragen erhalten Sie im Mitschnitt des Interviews!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"720\" style=\"aspect-ratio: 1280 \/ 720;\" width=\"1280\" controls src=\"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/zoom_0.mp4\"><\/video><figcaption>Marcel Zbinden (HSLU) und Brigitte Rush-Gleissner (LINK) im Interview <\/figcaption><\/figure>\n\n\n\n<p>Mit \u00fcber 20 Jahren Erfahrung in der Markforschung und internationalen Auftraggebern, hat Frau Rush-Gleissner bereits zahlreiche Forschungsprojekte geleitet.&nbsp;<\/p>\n\n\n\n<p>F\u00fcr Studierende, die kurz vor Ihrem Abschluss stehen und sich im Rahmen ihrer Bachelor- bzw. Masterarbeiten mit qualitativer Forschung auseinandersetzen, hat sie&nbsp; einen besonderen Rat:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Habt Mut!<\/h2>\n\n\n\n<p>Qualitative Forscherinnen und Forscher sind echte Allrounder. Lebenslanges Lernen, Flexibilit\u00e4t und Kritisches Denken geh\u00f6ren zu ihrem Alltag. Sie m\u00fcssen t\u00e4glich Mut in verschiedensten Situationen beweisen:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mut zur L\u00fccke<\/strong>, denn qualitative Forschung ist stets ungewiss und viele Aspekte wie z.B. bez\u00fcglich der Gespr\u00e4chsf\u00fchrung ergeben sich aus dem Moment;&nbsp;<\/li><li><strong>Mut zur Improvisation<\/strong>, denn Forschungssituationen sind niemals planbar und qualitative Forscherinnen und Forscher m\u00fcssen spontan auf neue Sachverhalte eingehen k\u00f6nnen;&nbsp;<\/li><li>zu guter Letzt: <strong>Mut zur Konfrontation<\/strong>, denn nur durch kritische Fragen und \u201cnachhaken\u201d helfen qualitative Forscherinnen und Forscher den Studienteilnehmenden zu reflektieren und somit zu ihrer eigenen Wahrheit zu gelangen.&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background-color:#f2f2f2;color:#32373c\" class=\"wp-block-genesis-blocks-gb-profile-box square gb-has-avatar gb-font-size-18 gb-block-profile gb-profile-columns\"><div class=\"gb-profile-column gb-profile-avatar-wrap\"><div class=\"gb-profile-image-wrap\"><figure class=\"gb-profile-image-square\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"318\" class=\"gb-profile-avatar wp-image-1178\" src=\"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/MarcelZbinden.jpg\" alt=\"\" srcset=\"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/MarcelZbinden.jpg 337w, https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/MarcelZbinden-300x283.jpg 300w\" sizes=\"auto, (max-width: 337px) 100vw, 337px\" \/><\/figure><\/div><\/div><div class=\"gb-profile-column gb-profile-content-wrap\"><h2 class=\"gb-profile-name\" style=\"color:#32373c\">Informationen zum Autor<\/h2><p class=\"gb-profile-title\" style=\"color:#32373c\">Marcel Zbinden <\/p><div class=\"gb-profile-text\"><p>Dozent f\u00fcr Wirtschaftspsychologie und Leiter Major Markt- und Konsumentenpsychologie an der Hochschule Luzern &#8211; Wirtschaft <\/p><\/div><ul class=\"gb-social-links\"><li><a href=\"https:\/\/www.hslu.ch\/de-ch\/hochschule-luzern\/ueber-uns\/personensuche\/profile\/?pid=4350\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"background-color:#392f43\" aria-label=\"Website\"><svg class=\"svg-icon\" role=\"img\" focusable=\"false\" aria-labelledby=\"gb-link-website-69d2ae867f28c\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><title id=\"gb-link-website-69d2ae867f28c\">Visit Website (opens in a new tab)<\/title><path fill=\"#fff\" d=\"M326.612 185.391c59.747 59.809 58.927 155.698.36 214.59-.11.12-.24.25-.36.37l-67.2 67.2c-59.27 59.27-155.699 59.262-214.96 0-59.27-59.26-59.27-155.7 0-214.96l37.106-37.106c9.84-9.84 26.786-3.3 27.294 10.606.648 17.722 3.826 35.527 9.69 52.721 1.986 5.822.567 12.262-3.783 16.612l-13.087 13.087c-28.026 28.026-28.905 73.66-1.155 101.96 28.024 28.579 74.086 28.749 102.325.51l67.2-67.19c28.191-28.191 28.073-73.757 0-101.83-3.701-3.694-7.429-6.564-10.341-8.569a16.037 16.037 0 0 1-6.947-12.606c-.396-10.567 3.348-21.456 11.698-29.806l21.054-21.055c5.521-5.521 14.182-6.199 20.584-1.731a152.482 152.482 0 0 1 20.522 17.197zM467.547 44.449c-59.261-59.262-155.69-59.27-214.96 0l-67.2 67.2c-.12.12-.25.25-.36.37-58.566 58.892-59.387 154.781.36 214.59a152.454 152.454 0 0 0 20.521 17.196c6.402 4.468 15.064 3.789 20.584-1.731l21.054-21.055c8.35-8.35 12.094-19.239 11.698-29.806a16.037 16.037 0 0 0-6.947-12.606c-2.912-2.005-6.64-4.875-10.341-8.569-28.073-28.073-28.191-73.639 0-101.83l67.2-67.19c28.239-28.239 74.3-28.069 102.325.51 27.75 28.3 26.872 73.934-1.155 101.96l-13.087 13.087c-4.35 4.35-5.769 10.79-3.783 16.612 5.864 17.194 9.042 34.999 9.69 52.721.509 13.906 17.454 20.446 27.294 10.606l37.106-37.106c59.271-59.259 59.271-155.699.001-214.959z\"><\/path><\/svg><\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/marcel-zbinden-36969350\/\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"background-color:#392f43\" aria-label=\"LinkedIn\"><svg class=\"svg-icon\" role=\"img\" focusable=\"false\" aria-labelledby=\"gb-link-linkedin-69d2ae867f28c\" viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><title id=\"gb-link-linkedin-69d2ae867f28c\">Visit Linkedin account (opens in a new tab)<\/title><path fill=\"#fff\" d=\"M20.447 20.452h-3.554v-5.569c0-1.328-.027-3.037-1.852-3.037-1.853 0-2.136 1.445-2.136 2.939v5.667H9.351V9h3.414v1.561h.046c.477-.9 1.637-1.85 3.37-1.85 3.601 0 4.267 2.37 4.267 5.455v6.286zM5.337 7.433c-1.144 0-2.063-.926-2.063-2.065 0-1.138.92-2.063 2.063-2.063 1.14 0 2.064.925 2.064 2.063 0 1.139-.925 2.065-2.064 2.065zm1.782 13.019H3.555V9h3.564v11.452zM22.225 0H1.771C.792 0 0 .774 0 1.729v20.542C0 23.227.792 24 1.771 24h20.451C23.2 24 24 23.227 24 22.271V1.729C24 .774 23.2 0 22.222 0h.003z\"><\/path><\/svg><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Welche Eigenschaften machen Qualitative Forscherinnen und Forscher aus? Erfahren Sie mehr im Interview mit Brigitte Rush-Gleissner.<\/p>\n","protected":false},"author":89,"featured_media":1181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"5562,5538,5475,5490,5467,5361","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[17,6],"tags":[34,136,33,133,135,134],"class_list":["post-1171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mk","category-studium","tag-corona","tag-link","tag-markt-und-konsumentenpsychologie","tag-marktforschung","tag-mut","tag-qualitative-forschung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt? - Business Psychology<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt? - Business Psychology\" \/>\n<meta property=\"og:description\" content=\"Welche Eigenschaften machen Qualitative Forscherinnen und Forscher aus? Erfahren Sie mehr im Interview mit Brigitte Rush-Gleissner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/\" \/>\n<meta property=\"og:site_name\" content=\"Business Psychology\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-09T15:11:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-07T10:42:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/pexels-alex-green-5699475.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt?\",\"datePublished\":\"2021-02-09T15:11:34+00:00\",\"dateModified\":\"2026-01-07T10:42:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/\"},\"wordCount\":298,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2021\\\/02\\\/pexels-alex-green-5699475.jpg\",\"keywords\":[\"Corona\",\"LINK\",\"Markt- und Konsumentenpsychologie\",\"Marktforschung\",\"Mut\",\"Qualitative Forschung\"],\"articleSection\":[\"Markt- &amp; Konsumentenpsychologie\",\"Studium\"],\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/\",\"name\":\"Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt? - Business Psychology\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2021\\\/02\\\/pexels-alex-green-5699475.jpg\",\"datePublished\":\"2021-02-09T15:11:34+00:00\",\"dateModified\":\"2026-01-07T10:42:57+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/#breadcrumb\"},\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2021\\\/02\\\/pexels-alex-green-5699475.jpg\",\"contentUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/wp-content\\\/uploads\\\/sites\\\/21\\\/2021\\\/02\\\/pexels-alex-green-5699475.jpg\",\"width\":2048,\"height\":1365,\"caption\":\"Foto von Alex Green von Pexels\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/#website\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/\",\"name\":\"Business Psychology\",\"description\":\"Wirtschaftspsychologie an der Hochschule Luzern\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hub.hslu.ch\\\/business-psychology\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-CH\"},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt? - Business Psychology","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/","og_locale":"de_DE","og_type":"article","og_title":"Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt? - Business Psychology","og_description":"Welche Eigenschaften machen Qualitative Forscherinnen und Forscher aus? Erfahren Sie mehr im Interview mit Brigitte Rush-Gleissner.","og_url":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/","og_site_name":"Business Psychology","article_published_time":"2021-02-09T15:11:34+00:00","article_modified_time":"2026-01-07T10:42:57+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/pexels-alex-green-5699475.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschrieben von":"","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/#article","isPartOf":{"@id":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/"},"author":{"name":"","@id":""},"headline":"Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt?","datePublished":"2021-02-09T15:11:34+00:00","dateModified":"2026-01-07T10:42:57+00:00","mainEntityOfPage":{"@id":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/"},"wordCount":298,"commentCount":0,"image":{"@id":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/#primaryimage"},"thumbnailUrl":"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/pexels-alex-green-5699475.jpg","keywords":["Corona","LINK","Markt- und Konsumentenpsychologie","Marktforschung","Mut","Qualitative Forschung"],"articleSection":["Markt- &amp; Konsumentenpsychologie","Studium"],"inLanguage":"de-CH","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/","url":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/","name":"Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt? - Business Psychology","isPartOf":{"@id":"https:\/\/hub.hslu.ch\/business-psychology\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/#primaryimage"},"image":{"@id":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/#primaryimage"},"thumbnailUrl":"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/pexels-alex-green-5699475.jpg","datePublished":"2021-02-09T15:11:34+00:00","dateModified":"2026-01-07T10:42:57+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/#breadcrumb"},"inLanguage":"de-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/"]}]},{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/#primaryimage","url":"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/pexels-alex-green-5699475.jpg","contentUrl":"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/pexels-alex-green-5699475.jpg","width":2048,"height":1365,"caption":"Foto von Alex Green von Pexels"},{"@type":"BreadcrumbList","@id":"https:\/\/hub.hslu.ch\/business-psychology\/qualitative-marktforschung-in-zeiten-von-corona-was-kommt-was-geht-was-bleibt\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hub.hslu.ch\/business-psychology\/"},{"@type":"ListItem","position":2,"name":"Qualitative Marktforschung in Zeiten von Corona: Was kommt, was geht, was bleibt?"}]},{"@type":"WebSite","@id":"https:\/\/hub.hslu.ch\/business-psychology\/#website","url":"https:\/\/hub.hslu.ch\/business-psychology\/","name":"Business Psychology","description":"Wirtschaftspsychologie an der Hochschule Luzern","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hub.hslu.ch\/business-psychology\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-CH"},{"@type":"Person","@id":""}]}},"featured_image_src":"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/pexels-alex-green-5699475.jpg","featured_image_src_square":"https:\/\/hub.hslu.ch\/business-psychology\/wp-content\/uploads\/sites\/21\/2021\/02\/pexels-alex-green-5699475.jpg","author_info":{"display_name":"","author_link":"https:\/\/hub.hslu.ch\/business-psychology\/author\/"},"_links":{"self":[{"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/posts\/1171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/users\/89"}],"replies":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/comments?post=1171"}],"version-history":[{"count":8,"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/posts\/1171\/revisions"}],"predecessor-version":[{"id":5670,"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/posts\/1171\/revisions\/5670"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/media\/1181"}],"wp:attachment":[{"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/media?parent=1171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/categories?post=1171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hub.hslu.ch\/business-psychology\/wp-json\/wp\/v2\/tags?post=1171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}