{"id":1487,"date":"2021-05-07T15:35:27","date_gmt":"2021-05-07T15:35:27","guid":{"rendered":"https:\/\/hub.hslu.ch\/business-psychology\/?p=1487"},"modified":"2026-01-07T11:42:59","modified_gmt":"2026-01-07T10:42:59","slug":"cas-customer-psychology","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/business-psychology\/cas-customer-psychology\/","title":{"rendered":"CAS Customer Psychology: Kundenverhalten verstehen, analysieren und gestalten"},"content":{"rendered":"\n<p class=\"has-drop-cap\">Vom \u201eTante-Emma-Laden\u201c&nbsp;um die Ecke, hin zu Amazon &amp; Co \u2013 die Digitalisierung hat die Art und Weise wie wir Produkte und Dienstleistungen suchen, kaufen, besprechen und bewerten signifikant ver\u00e4ndert.&nbsp;Warum kaufen&nbsp;unsere&nbsp;Kundinnen und Kunden&nbsp;das Produkt X und nicht Y? Wie funktioniert Werbung? Wer ist&nbsp;unsere&nbsp;Zielgruppe&nbsp;und&nbsp;was motiviert sie zum Kauf?&nbsp;&nbsp;<\/p>\n\n\n\n<p>Fachpersonen, welche das Erleben und Verhalten von Menschen in Kundensituationen verstehen, analysieren und vorhersagen&nbsp;k\u00f6nnen,&nbsp;bringen ihren Unternehmen einen&nbsp;entscheidenden Vorteil gegen\u00fcber Wettbewerbern.\u202f&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">NEU: CAS Customer Psychology <\/h2>\n\n\n\n<p>An dieser Stelle setzt das neue&nbsp;berufsbegleitende&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/cas\/ikm\/customer-psychology\/\" target=\"_blank\" rel=\"noreferrer noopener\">CAS-Programm \u201eCustomer&nbsp;Psychology\u201c<\/a>&nbsp;der Hochschule Luzern \u2013 Wirtschaft, geleitet von <a href=\"https:\/\/www.hslu.ch\/de-ch\/hochschule-luzern\/ueber-uns\/personensuche\/profile\/?pid=4859\" target=\"_blank\" rel=\"noreferrer noopener\">Dr. Carmen&nbsp;Grebmer<\/a>&nbsp;und <a href=\"https:\/\/www.hslu.ch\/de-ch\/hochschule-luzern\/ueber-uns\/personensuche\/profile\/?pid=4350\" target=\"_blank\" rel=\"noreferrer noopener\">Marcel Zbinden<\/a>&nbsp;an.&nbsp;In den drei&nbsp;Bl\u00f6cken&nbsp;\u201eKundenverhalten verstehen\u201c, \u201eKundenverhalten&nbsp;analysieren\u201c und \u201eKundenverhalten&nbsp;gestalten\u201c eignen Sie sich&nbsp;Fachwissen zur Kundenpsychologie&nbsp;an, welches Sie f\u00fcr&nbsp;die&nbsp;Gestaltung von Marketing- und&nbsp;Kommunikationsmassnahmen&nbsp;einsetzen.&nbsp;W\u00e4hrend der 24&nbsp;Module, welche von Dozierenden mit langj\u00e4hriger Praxiserfahrung unterrichtet werden, lernen Sie&nbsp;Kundenverhalten systematisch analysieren, indem&nbsp;Sie&nbsp;Insights-Studien, CRM-Daten und digitale Kundendaten&nbsp;nutzen und differenziert betrachten. Im Rahmen einer Praxisexkursion&nbsp;entdecken Sie, wie innovative Verkaufs- und Marketingkonzepte&nbsp;umgesetzt werden.&nbsp;<\/p>\n\n\n\n<p>Das CAS Customer&nbsp;Psychology&nbsp;richtet sich an:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>F\u00fchrungskr\u00e4fte, Projektleitende, Verantwortliche aus Marketing, Vertrieb sowie Corporate Communications&nbsp;<strong>mit Ber\u00fchrungspunkten zu kundenpsychologischen Themen<\/strong>&nbsp;<\/li><li>Fachspezialisten, die Methoden aus der Kundenpsychologie anwenden, und&nbsp;<strong>die Aspekte der Kundenpsychologie strategisch einsetzen wollen<\/strong>&nbsp;<\/li><li>&nbsp;Beratende,&nbsp;<strong>die Methoden aus der Kundenpsychologie in ihren Aktivit\u00e4ten und in ihrer Organisation verbessern wollen<\/strong>&nbsp;<\/li><li>&nbsp;Neu- und Quereinsteiger mit psychologischem, soziologischem oder gestalterischem Hintergrund,&nbsp;<strong>die sich auf eine zuk\u00fcnftige T\u00e4tigkeit im Marketing oder der Unternehmenskommunikation vorbereiten m\u00f6chten<\/strong>&nbsp;<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Studiendauer und Einbettung in unsere Weiterbildungsprogramme<\/h4>\n\n\n\n<p>Das CAS Customer&nbsp;Psychology&nbsp;dauert <strong>5 Monate <\/strong>und kann als Teil der Weiterbildungen&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Brand&nbsp;and&nbsp;Marketing Management<\/a>,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Communication Management<\/a>&nbsp;oder&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Digital Marketing&nbsp;and&nbsp;Communication Management<\/a>&nbsp;absolviert&nbsp;werden.&nbsp;Studienstart ist der <strong>27. August 2021<\/strong>.&nbsp;&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Informationsveranstaltung und weitere Informationen <\/h4>\n\n\n\n<p>Sollten Sie sich f\u00fcr dieses CAS interessieren, freuen wir uns auf Ihre Anmeldung zur <strong>Informationsveranstaltung<\/strong> am 11. Mai und am 10. Juni 2021, jeweils von 18.00 bis 19.00 Uhr per Zoom.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/agenda\/veranstaltungen\/2021\/05\/11\/online-info-veranstaltung-cas-customer-psychology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zur Anmeldung<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Weitere Informationen zu diesem Weiterbildungsangebot finden Sie auf unserer Website.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link\" href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/cas\/ikm\/customer-psychology\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zur Website <\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"background-color:#f2f2f2;color:#32373c\" class=\"wp-block-genesis-blocks-gb-profile-box square gb-font-size-18 gb-block-profile gb-profile-columns\"><div class=\"gb-profile-column gb-profile-content-wrap\"><h2 class=\"gb-profile-name\" style=\"color:#32373c\">Informationen zur CAS Leitung <\/h2><p class=\"gb-profile-title\" style=\"color:#32373c\">INSTITUT F\u00dcR KOMMUNIKATION UND MARKETING IKM<\/p><div class=\"gb-profile-text\"><p>Dr. Carmen Grebmer ( <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/ueber-uns\/personensuche\/person-detail-site\/?pid=4859\" target=\"_blank\" rel=\"noreferrer noopener\">&gt; zum Personenprofil<\/a>)<\/p><p>Marcel Zbinden ( <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/ueber-uns\/personensuche\/person-detail-site\/?pid=4350\" target=\"_blank\" rel=\"noreferrer noopener\">&gt; zum Personenprofil<\/a>)<\/p><\/div><ul class=\"gb-social-links\"><\/ul><\/div><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Erfahren Sie mehr \u00fcber unser neues Weiterbildungsprogramm CAS Customer Psychology! <\/p>\n","protected":false},"author":89,"featured_media":1494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"5562,5538,5475,5490,5467,5361","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[17],"tags":[183,185,37,184],"class_list":["post-1487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mk","tag-cas","tag-customer-psychology","tag-konsumentenpsychologie","tag-weiterbildung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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