In my graduation project, I explored how Bogen, a small Swiss interior architecture firm, can build shared orientation towards the future after the person who had provided that orientation passed away.

Since 2002, Bogen has created bold and unconventional spaces that bring people together. The firm became known for its human approach, built on trust, responsibility, and close collaboration. When the founder passed away, the structure was reorganised quickly. But the orientation he had provided did not transfer with the new roles.

Throughout my graduation project, I worked closely with the team in interviews, observations, and a co-design session to understand what was really happening. Four systemic patterns emerged. They all pointed to the same thing: the team needed a shared place to work on direction together.

The result is Direction in Dialogue, co-designed with the team and built to fit into their daily work. A five-step recurring practice: Prompt, Collect, Select, Dialogue, Translate. It holds space for different perspectives and treats orientation as something the team produces together, not something defined from the top.

Facilitator Guide