What:

The How to Pop-up Guide is a step-by-step guide that follows the strategy of learning, education, and implementing. Part of the step-by-step guide, besides learning about pop-up restaurants, involves creating and planning. The guide includes priorities for tasks, visualizing the progress as they pass through stages of completion, and compiling feedback and checklists. The guide’s first page displays an overview of the categories of learning, planning for success, and implementing followed by subcategories. The first step would illustrate an explanation of important values to consider before starting a temporary restaurant. Furthermore, the overview acts as a table of contents, facilitating quick access as the gastronomy environment can often be hectic and unpredictable. By making the user engage in a physical guidebook, the learning process is stimulated through touch and visualizations.

Why:

As insights and research about pop-up restaurants have shown, there are misconceptions and false adaptations of the success factors and values that are important to creating a sustainable temporary restaurant. The guide would help compile a significant amount of knowledge that t could be executed in a step-by-step strategy to avoid apparent mistakes – teachings readers to properly plan a temporary restaurant from beginning to end and to use advertisement efficiently. In a city such a Zürich where the competition is continuously increasing and commercial pop-ups are creating conflicting ideals, the true values and perception of the temporary gastronomy phenomenon in the How to Pop-up Guide would be very beneficial.

For Whom:

The primary target audience to whom the How to Pop-up Guide solution is directed is creative entrepreneurs, pop-owners, and managers. Nevertheless, the guide is made for any interested person or future temporary restaurant facilitators who wish to implement a guide, enhance productivity, and support existing knowledge in their professional field.

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