Why

Sustainability in hospitality drives real change and attracts modern travellers, yet efforts are often hidden. Keeping such practices backstage limits guest awareness and engagement. By making actions visible and accessible, hotels invite guests to experience eco-friendly living during their stay.

What

Service design interventions embedded into the guest journey spotlight hotel sustainability, making them visible and participatory. These entry points invite guests to participate in eco-friendly actions, turning sustainability into a memorable part of their stay.

How

The project uses Six Senses Crans-Montana and its interactive regenerative space, the Earth Lab, as a case study. Service design uncovers ways to weave the Earth Lab into each guest’s experience, turning sustainability into an engaging, immersive part of their stay.

For whom

The project enables luxury hotels to clearly showcase their sustainability initiatives, creating value and empowering guests to participate. By increasing awareness, it bridges the gap between intention and action, fostering meaningful guest engagement during each stay.

Impact

Reframing sustainability in luxury hospitality from a hidden practice into a tangible guest experience inspires participation and fresh perspectives. Guests depart motivated to bring eco-friendly habits into their daily lives beyond their hotel stay.