The project Evolving Identities aims to change the way handmade and artisanal brands are branded. This project uses generative design to provide dynamic and flexible visual identities that capture the distinctive and ever-evolving character of artisanal goods. Evolving Identities offers a variable branding solution that changes depending on the availability of materials, seasonal fluctuations, and the distinctive qualities of each handcrafted piece, as opposed to depending on set color palettes and static logos. This strategy celebrates the uniqueness and inventiveness inherent in handcrafted production while ensuring that the brand identity stays true and compelling.