Managers, especially those within a procurement framework, tend to fail to accomplish organizational goals when they do not acknowledge the importance of interconnections of vital stakeholders. Therefore, the thesis strives to find a way to re discover empathy and how to build mutually beneficial collaborations among stakeholders within the retail industry. The focus on intangible assets informs stakeholders on how to create tangible solutions. In addition, the study presents a significant foundation for the future researchers, who envision presenting a human centered approach to the problems within procurement frameworks in the retail industry.

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