Gioele Martinoli

Immersive Wall

Immersive wall is about creating interactive murals as a medium for engaging communication.


Every day we are confronted with innumerable images, but how much of the content is understood and remembered? The “Immersive Wall” offers an alternative way to communicate content more effectively by influencing the viewer’s experiences and memories. Based on illustration, interactive murals are made with digital and analog techniques, where strategies are merged and combined. Fusing disciplines leads to interactive projects, reinforcing concepts and objectives to be conveyed. Interactive murals allow viewers to experience content with more senses, offering an authentic experience linked to spaces and contexts. “Immersive wall” can be a valuable tool to communicate in a powerful and engaging way.


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