Olga Kiener
Brand Experience for people with visual impairments
Improvement of customer experience through employee sensitivity training
What: Training for a better understanding of people with vision loss.
Why: In today’s world, everything continuously becomes more visual. We get inspired, attracted, and emotionally attached to the visual elements of products and services. When going to a retail store, we can find a product and information about it fast and independently. But what is about the people who interact with the world non-visually? How can they interpret the visually presented information? Through the help of an empathetic, understanding, and carrying personnel.
How: A three-phased sensitivity training for retail stores employees. The three phases aim to create awareness, develop empathy and ensure continuous improvement of customer services.
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