Oliver Latheron

Design Management: Deciphering and Transforming an Organisations Culture


Deciphering and transforming the working culture of a real business.


A newly independent promotional agency based in Basel, Switzerland, has become somewhat inefficient due to its poisonous working culture. Quarrels between front- and back-office employees are recurring. Change is in order.


The strategy is straight forward: specified behavioural change directed at the leader of the business. The journey there, was hard, and intends to break the odds of three in four business transformations failing.

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