{"id":792,"date":"2013-06-14T12:49:49","date_gmt":"2013-06-14T11:49:49","guid":{"rendered":"https:\/\/hub.hslu.ch\/financialmanagement\/?p=792"},"modified":"2024-08-06T11:03:34","modified_gmt":"2024-08-06T09:03:34","slug":"benchmarking-mit-dialog-kpis-fur-customer-contact-center","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/financialmanagement\/2013\/06\/14\/benchmarking-mit-dialog-kpis-fur-customer-contact-center\/","title":{"rendered":"Benchmarking mit Dialog-KPIs f\u00fcr Customer Contact Center"},"content":{"rendered":"<p><a href=\"https:\/\/hub.hslu.ch\/financialmanagement\/wp-content\/blogs.dir\/488\/files\/sites\/16\/2012\/11\/UlrichEgle1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-128 alignleft\" style=\"width: 112px;height: 161px\" alt=\"UlrichEgle\" src=\"https:\/\/hub.hslu.ch\/financialmanagement\/wp-content\/blogs.dir\/488\/files\/sites\/16\/2012\/11\/UlrichEgle1-205x300.jpg\" width=\"115\" height=\"168\" \/><\/a><a href=\"https:\/\/hub.hslu.ch\/financialmanagement\/wp-content\/blogs.dir\/488\/files\/sites\/16\/2013\/06\/r\u00e9mon1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-808 alignleft\" style=\"width: 118px;height: 161px\" alt=\"r\u00e9mon\" src=\"https:\/\/hub.hslu.ch\/financialmanagement\/wp-content\/blogs.dir\/488\/files\/sites\/16\/2013\/06\/r\u00e9mon1.jpg\" width=\"121\" height=\"164\" \/><\/a><\/p>\n<p><em>Von <a href=\"http:\/\/www.hslu.ch\/wirtschaft\/w-outside-navigation\/ifz\/w-ifz-ueber-uns\/w-ifz-person.htm?id_person=1101229&amp;id_teilschule=25650&amp;row=0\">Prof. Dr. Ulrich Egle<\/a>, <\/em><em>Dozent und Projektleiter am <a href=\"http:\/\/www.hslu.ch\/ifz\">Institut f\u00fcr Finanzdienstleistungen Zug IFZ<\/a>\u00a0<\/em><em>und <a href=\"http:\/\/www.crystal-partners.ch\/crystal_RElsten.asp\">R\u00e9mon Elsten<\/a>, Managing Partner bei <a href=\"http:\/\/www.crystal-partners.ch\/\">Crystal Partners AG<\/a><\/em><\/p>\n<p>Durch exzellenten Kundenservice k\u00f6nnen sich Unternehmen einen Wettbewerbsvorteil erarbeiten, der zudem zur besseren Kundenbindung beitr\u00e4gt. Da immer mehr Nutzer auf Social Media-Plattformen aktiv sind, ist es eine logische Entwicklung, dass neben den herk\u00f6mmlichen Kommunikationskan\u00e4len wie Telefon doer E-Mail auch immer h\u00e4ufiger Kundenservice auf Social Media-Plattformen angeboten werden.<\/p>\n<p>Ein interaktiver Kundendialog zwischen Unternehmen und Kunden ist vor allem an die erfolgreiche Integration der Kommunikationskan\u00e4le gebunden. Durch ihre Vielzahl wird das Verwalten dieser Kommunikationskan\u00e4le immer komplexer und entwickelt sich daher zu einem wichtigen Wettbewerbskriterium. Eine Schwierigkeit bei der Integration stellt unter anderem das Fehlen von allgemein akzeptierenten und etabliereten Verkleichsgr\u00f6ssen oder Key Performance Indicators (KPI) des Marktes und der Branche dar.<\/p>\n<p>F\u00fcr Customer Contact Center existieren viele operative, aber wenig bis keine allgemein akzeptierten und etablierten strategischen KPI, die bei den Herausforderungen im Kundenservice unterst\u00fctzend zur Verf\u00fcgung stehen. Das heisst, die Standards f\u00fcr die Messung und vor allem f\u00fcr den Vergleich mit anderen Serviceeinheiten fehlen. Hier setzt das Forschungsprojekt der Hochschule Luzern, von Crystal Partners und CallNet.ch an.<\/p>\n<p>Auf Basis der Zertifizierungsnorm DIN 15838 entwickelt\u00a0das Projektteam, unterst\u00fctzt durch Fachspezialisten von Credit Suisse und Swisscom, ein Framework: &#171;Dialog-KPIs&#187; f\u00fcr das Mangaement der Servicequalit\u00e4t von Customer Contact Center. Die f\u00fcnf Dimensionen sind in der Abbildung ersichtlich.<\/p>\n<p><a href=\"https:\/\/hub.hslu.ch\/financialmanagement\/wp-content\/blogs.dir\/488\/files\/sites\/16\/2013\/03\/Beziehungsmodell-DIMO.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-544 aligncenter\" alt=\"Beziehungsmodell DIMO\" src=\"https:\/\/hub.hslu.ch\/financialmanagement\/wp-content\/blogs.dir\/488\/files\/sites\/16\/2013\/03\/Beziehungsmodell-DIMO-300x275.jpg\" width=\"300\" height=\"275\" srcset=\"https:\/\/hub.hslu.ch\/financialmanagement\/wp-content\/blogs.dir\/488\/files\/sites\/16\/2013\/03\/Beziehungsmodell-DIMO-300x275.jpg 300w, https:\/\/hub.hslu.ch\/financialmanagement\/wp-content\/blogs.dir\/488\/files\/sites\/16\/2013\/03\/Beziehungsmodell-DIMO.jpg 492w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Das Framework ist die Grundlage f\u00fcr ein umfassendes Benchmarking f\u00fcr Customer Contact Center. Mit einem\u00a0Benchmarking werden die verschiedenen Messwerte f\u00fcr die\u00a0KPIs verglichen. Aus der Analyse der Differenzen ergeben sich Ansatzpunkte zur Verbesserung bzw. zum Ausbau der Wettbewerbsvorteile. Der Vergleich kann sich auf unteschiedliche Objekte und Zielgr\u00f6ssen beziehen.<\/p>\n<p>Im Vergleich zu den Standard-Studien liefert das Framework neben einer Standortbestimmung auch konkrete Analysem\u00f6glichkeiten und Handlungsempfehlungen f\u00fcr das eigene Customer Contact Center. Die Ergebnisse der zurzeit laufenden Studie werden ab August 2013 verf\u00fcgbar sein. Mehr zum Thema lesen Sie in der aktuellen Ausgabe (5\/13)\u00a0der Zeitschrift Marketing &amp; Kommunikation auf Seite 17.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Von Prof. Dr. Ulrich Egle, Dozent und Projektleiter am Institut f\u00fcr Finanzdienstleistungen Zug IFZ\u00a0und R\u00e9mon Elsten, Managing Partner bei Crystal Partners AG Durch exzellenten Kundenservice k\u00f6nnen sich Unternehmen einen Wettbewerbsvorteil erarbeiten, der zudem zur besseren Kundenbindung beitr\u00e4gt. Da immer mehr Nutzer auf Social Media-Plattformen aktiv sind, ist es eine logische Entwicklung, dass neben den herk\u00f6mmlichen<\/p>\n","protected":false},"author":236,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","ngg_post_thumbnail":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[94545,403],"tags":[23713,67432,1008,23675,217],"class_list":["post-792","post","type-post","status-publish","format-standard","hentry","category-business-intelligence-informatik","category-controlling","tag-contact-center","tag-controlling","tag-crm","tag-kpi","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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