{"id":10008,"date":"2013-01-15T07:00:25","date_gmt":"2013-01-15T06:00:25","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=10008"},"modified":"2020-05-20T14:53:35","modified_gmt":"2020-05-20T12:53:35","slug":"crm-trends-2013","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2013\/01\/15\/crm-trends-2013\/","title":{"rendered":"CRM Trends 2013"},"content":{"rendered":"<p><a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2012\/02\/hafner.png\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2012\/02\/hafner.png\" alt=\"\" width=\"89\" height=\"119\" \/><\/a><\/p>\n<p><em>von\u00a0<a href=\"http:\/\/www.hslu.ch\/hochschule-luzern\/h-ueber-uns\/h-person.htm?id_person=1073203&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\" rel=\"noopener noreferrer\">Prof. Dr. Nils Hafner<\/a><\/em><br \/>\n<em>Studienleiter und Dozent am Institut f\u00fcr Finanzdienstleistungen Zug IFZ<\/em><\/p>\n<p>Was sind die zuk\u00fcnftigen Herausforderungen im Kundenbeziehungsmanagement? Was bringt das neue Jahr an Ver\u00e4nderungen? Das alles sind spannende Fragen. Wie in den letzten Jahren hat Prof. Dr. Nils Hafner \u00a0die Top 5 CRM Trends f\u00fcr 2013 evaluiert.<\/p>\n<p style=\"text-align: center\">\u00a0<a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2012\/08\/25.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2012\/08\/25.png\" alt=\"\" width=\"247\" height=\"164\" \/><\/a><\/p>\n<p><strong>Die CRM Trends 2013 sind:<\/strong><\/p>\n<p><strong>1. Big Data wird zu Value Data!<\/strong><\/p>\n<p><strong>2. Ohne Content kein CRM und kein Kundenerlebnis und damit kein Geld!<\/strong><\/p>\n<p><strong>3. Communities online und offline: BtoB schl\u00e4gt BtoC!<\/strong><\/p>\n<p><strong>4. Integrierte Kundenerlebnisse erfordern integrierten Lastenausgleich!<\/strong><\/p>\n<p><strong>5. Einfach nur aufs iPad? Das Tablet in der Kundenbeziehung erfordert neue Prozessmodelle!<\/strong><\/p>\n<p>Welche Auswirkungen diese Trends auf das Kundenmanagement der Zukunft hat erfahren Sie auf meinem Blog <a href=\"http:\/\/hafneroncrm.blogspot.ch\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hafner on CRM<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>von\u00a0Prof. Dr. Nils Hafner Studienleiter und Dozent am Institut f\u00fcr Finanzdienstleistungen Zug IFZ Was sind die zuk\u00fcnftigen Herausforderungen im Kundenbeziehungsmanagement? Was bringt das neue Jahr an Ver\u00e4nderungen? Das alles sind spannende Fragen. Wie in den letzten Jahren hat Prof. Dr. Nils Hafner \u00a0die Top 5 CRM Trends f\u00fcr 2013 evaluiert. \u00a0 Die CRM Trends 2013<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[832,854975],"tags":[],"class_list":["post-10008","post","type-post","status-publish","format-standard","hentry","category-customer-focus-crm","category-ifz-in-den-medien"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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