{"id":12350,"date":"2014-07-01T22:02:22","date_gmt":"2014-07-01T20:02:22","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=12350"},"modified":"2020-05-20T14:12:12","modified_gmt":"2020-05-20T12:12:12","slug":"qualitaet-der-bankberatung","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2014\/07\/01\/qualitaet-der-bankberatung\/","title":{"rendered":"Qualit\u00e4t der Bankberatung"},"content":{"rendered":"

\"\"<\/a><\/p>\n

von\u00a0Prof. Dr. Andreas Dietrich<\/a><\/em>
\nDozent und Studienleiter am Institut f\u00fcr Finanzdienstleistungen Zug IFZ<\/em><\/p>\n

Universalbanken sind Finanzinstitute, die alle Sparten des Bankgesch\u00e4fts betreiben. Sie sind keine Bankengruppe im Sinn der Definition der Schweizerischen Nationalbank. Gemein ist ihnen vielmehr, dass sie das Retail-Banking oder Mengengesch\u00e4ft betreiben. Manche sprechen auch von \u00abConsumer-Banking\u00bb. Dieser Begriff beschreibt die Gesch\u00e4ftsverbindung der Banken mit der breiten Basis der Individualkunden. Das Ziel des Retail Bankings ist es, die Kunden bed\u00fcrfnisgerecht zu betreuen und Bankdienstleistungen kosteng\u00fcnstig anzubieten.<\/p>\n

\"1234\"<\/a><\/p>\n

Dazu dienen unter anderem standardisierte Produkte sowie vereinfachte Verkaufsprozesse. Doch wie differenzieren sich die Geldinstitute\u00a0trotz dieser Standardisierung der Produktewelt?\u00a0M\u00f6gliche Ans\u00e4tze sind umfassende Markenwelten, vorteilhafte Konditionen oder sch\u00f6ne Filialen. Oder, wie es naheliegend ist, gute Beratungsdienstleistungen.<\/p>\n

Interesse geweckt?<\/strong>
\nLesen Sie weiter – interessante Daten und Fakten aus der Welt des Retail Banking von Prof. Dr. Andreas Dietrich<\/a> und Simon Amrein<\/a> finden Sie\u00a0hier<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

von\u00a0Prof. Dr. Andreas Dietrich Dozent und Studienleiter am Institut f\u00fcr Finanzdienstleistungen Zug IFZ Universalbanken sind Finanzinstitute, die alle Sparten des Bankgesch\u00e4fts betreiben. Sie sind keine Bankengruppe im Sinn der Definition der Schweizerischen Nationalbank. Gemein ist ihnen vielmehr, dass sie das Retail-Banking oder Mengengesch\u00e4ft betreiben. Manche sprechen auch von \u00abConsumer-Banking\u00bb. Dieser Begriff beschreibt die Gesch\u00e4ftsverbindung der<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[406,854975],"tags":[],"class_list":["post-12350","post","type-post","status-publish","format-standard","hentry","category-allgemeines","category-ifz-in-den-medien"],"acf":[],"yoast_head":"\nQualit\u00e4t der Bankberatung - IFZ Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.hslu.ch\/ifz\/2019\/02\/12\/prof-dr-yvonne-seiler-zimmermann-was-taugen-pk-ratings-fuer-die-wahl-der-vorsorgeeinrichtung\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/2019\\\/02\\\/12\\\/prof-dr-yvonne-seiler-zimmermann-was-taugen-pk-ratings-fuer-die-wahl-der-vorsorgeeinrichtung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/2019\\\/02\\\/12\\\/prof-dr-yvonne-seiler-zimmermann-was-taugen-pk-ratings-fuer-die-wahl-der-vorsorgeeinrichtung\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Qualit\u00e4t der Bankberatung\",\"datePublished\":\"2014-07-01T20:02:22+00:00\",\"dateModified\":\"2020-05-20T12:12:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/2019\\\/02\\\/12\\\/prof-dr-yvonne-seiler-zimmermann-was-taugen-pk-ratings-fuer-die-wahl-der-vorsorgeeinrichtung\\\/\"},\"wordCount\":156,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/2019\\\/02\\\/12\\\/prof-dr-yvonne-seiler-zimmermann-was-taugen-pk-ratings-fuer-die-wahl-der-vorsorgeeinrichtung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/wp-content\\\/blogs.dir\\\/165\\\/files\\\/sites\\\/6\\\/2013\\\/01\\\/11.jpg\",\"articleSection\":[\"Allgemeines\",\"IFZ in den Medien\"],\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/2019\\\/02\\\/12\\\/prof-dr-yvonne-seiler-zimmermann-was-taugen-pk-ratings-fuer-die-wahl-der-vorsorgeeinrichtung\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/2019\\\/02\\\/12\\\/prof-dr-yvonne-seiler-zimmermann-was-taugen-pk-ratings-fuer-die-wahl-der-vorsorgeeinrichtung\\\/\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/2019\\\/02\\\/12\\\/prof-dr-yvonne-seiler-zimmermann-was-taugen-pk-ratings-fuer-die-wahl-der-vorsorgeeinrichtung\\\/\",\"name\":\"Qualit\u00e4t der Bankberatung - 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