{"id":12444,"date":"2014-08-26T12:06:08","date_gmt":"2014-08-26T10:06:08","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=12444"},"modified":"2020-05-20T14:49:27","modified_gmt":"2020-05-20T12:49:27","slug":"banken-setzen-auf-personalisierte-angebote","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2014\/08\/26\/banken-setzen-auf-personalisierte-angebote\/","title":{"rendered":"Banken setzen auf personalisierte Angebote"},"content":{"rendered":"<p><a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2013\/01\/11.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2013\/01\/11.jpg\" alt=\"\" width=\"110\" height=\"146\" \/><\/a><\/p>\n<p>Prof. Dr. Andreas Dietrich<\/p>\n<p>Dozent und Studienleiter am Institut f\u00fcr Finanzdienstleistungen Zug, IFZ<\/p>\n<p><strong>Banken setzen auf personalisierte Angebote<\/strong><\/p>\n<p>Schweizer Banken beginnen Kundendaten besser f\u00fcr personalisierte Angebote zu\u00a0 nutzen. In anderen L\u00e4ndern sind solche Dienste bereits gang und g\u00e4be.<\/p>\n<p>Am Mittwoch hat der Tages Anzeiger Details zum geplanten Rabattportal von PostFinance ver\u00f6ffentlicht. Kunden, die den neuen E-Finance-Teilnahmebedingungen zustimmen, sollen auf dem Online-Portal ab April 2015 personalisierte Rabatte und Aktionen von Drittunternehmen angeboten bekommen. Der Finanzdienstleister der Post w\u00e4re damit die erste Schweizer Bank, die Kundendaten f\u00fcr solche Zwecke auswertet.<\/p>\n<p><a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2014\/08\/Retail-Angebot_iStock_000022454476Large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-thumbnail wp-image-12451\" src=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2014\/08\/Retail-Angebot_iStock_000022454476Large-150x150.jpg\" alt=\"Retail Angebot_iStock_000022454476Large\" width=\"150\" height=\"150\" \/><\/a><\/p>\n<p>20 Minuten hat Prof. Dr. Andreas Dietrich zum Thema befragt.<\/p>\n<p><strong>Interessiert? <\/strong>Hier finden Sie den ganzen\u00a0<a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2014\/08\/ifz_publikation_dietrich_banken-lancieren-personalisierte-angebote_20min_1408211.pdf\">Artikel<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prof. Dr. Andreas Dietrich Dozent und Studienleiter am Institut f\u00fcr Finanzdienstleistungen Zug, IFZ Banken setzen auf personalisierte Angebote Schweizer Banken beginnen Kundendaten besser f\u00fcr personalisierte Angebote zu\u00a0 nutzen. In anderen L\u00e4ndern sind solche Dienste bereits gang und g\u00e4be. Am Mittwoch hat der Tages Anzeiger Details zum geplanten Rabattportal von PostFinance ver\u00f6ffentlicht. Kunden, die den neuen<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[406,400,854975],"tags":[],"class_list":["post-12444","post","type-post","status-publish","format-standard","hentry","category-allgemeines","category-bank-management","category-ifz-in-den-medien"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banken setzen auf personalisierte Angebote - 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