{"id":12778,"date":"2014-10-22T11:38:25","date_gmt":"2014-10-22T09:38:25","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=12778"},"modified":"2020-05-20T14:12:11","modified_gmt":"2020-05-20T12:12:11","slug":"12778","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2014\/10\/22\/12778\/","title":{"rendered":"Crowdfunding – in erster Linie ein Marketinginstrument?"},"content":{"rendered":"

\"\"<\/a><\/p>\n

von\u00a0<\/em>Prof. Dr. Andreas Dietrich<\/em><\/a>
\nDozent und Studienleiter am Institut f\u00fcr Finanzdienstleistungen Zug IFZ<\/em><\/a><\/em><\/p>\n

Prof. Dr. Andreas Dietrich \u00e4ussert sich zum Thema «Crowdfunding»<\/strong> in der Zeitschrift «Hotel Revue»<\/strong>.<\/p>\n

Den gesamten Artikel finden Sie<\/strong> hier<\/a><\/p>\n

Was versteht man unter Crowdfunding ?<\/strong><\/p>\n

Crowdfunding – die vier Typen<\/strong><\/p>\n

Je\u00a0 nach\u00a0 Gegenleistung,\u00a0 welche der Kapitalgeber f\u00fcr seine Investition erh\u00e4lt, werden vier Formen des Crowdfundings unterschieden:<\/p>\n

Crowddonating<\/strong><\/em><\/p>\n

Die\u00a0 Unterst\u00fctzungsbeitr\u00e4ge\u00a0 sind\u00a0 reine Spenden,\u00a0 die\u00a0 nicht\u00a0 an\u00a0 eine Gegenleistung gekn\u00fcpft sind. Vor allem soziale und kulturelle Projekte werden so unterst\u00fctzt.<\/p>\n

Crowdsupporting<\/strong><\/em><\/p>\n

Der Investor erh\u00e4lt f\u00fcr seinen Beitrag eine einmalige\u00a0Gegenleistung.\u00a0 Das Maya Boutique Hotel\u00a0 in Nax hat\u00a0sich\u00a0 dieser Form des Crowdfundings bedient.<\/p>\n

Als Gegenleistung gab’s zum\u00a0Beispiel\u00a0 eine\u00a0\u00dcbernachtung.<\/p>\n

Crowdinvesting<\/strong><\/em><\/p>\n

Ein Start-up sammelt auf diese Weise Kapital f\u00fcr\u00a0 die\u00a0Umsetzung\u00a0 seiner\u00a0 Gesch\u00e4ftsidee.\u00a0 Als\u00a0Gegenleistung erhalten\u00a0 die\u00a0 Investoren\u00a0 Anteile am Unternehmen.<\/p>\n

Crowdlending<\/strong><\/em><\/p>\n

Hierbei\u00a0 werden\u00a0 Darlehen\u00a0 zur Finanzierung von Unternehmen vermittelt. Als Gegenleistung erwarten die Darlehensgeber\u00a0 eine\u00a0 risikogerechte Rendite.\u00a0 Das\u00a0 deutsche\u00a0 Resort Weissenhaus\u00a0 realisiert\u00a0 so einen Erweiterungsbau.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

von\u00a0Prof. Dr. Andreas Dietrich Dozent und Studienleiter am Institut f\u00fcr Finanzdienstleistungen Zug IFZ Prof. Dr. Andreas Dietrich \u00e4ussert sich zum Thema «Crowdfunding» in der Zeitschrift «Hotel Revue». Den gesamten Artikel finden Sie hier Was versteht man unter Crowdfunding ? Crowdfunding – die vier Typen Je\u00a0 nach\u00a0 Gegenleistung,\u00a0 welche der Kapitalgeber f\u00fcr seine Investition erh\u00e4lt, werden<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[406,854975],"tags":[],"class_list":["post-12778","post","type-post","status-publish","format-standard","hentry","category-allgemeines","category-ifz-in-den-medien"],"acf":[],"yoast_head":"\nCrowdfunding - in erster Linie ein Marketinginstrument? 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