{"id":1421,"date":"2009-10-26T10:42:39","date_gmt":"2009-10-26T09:42:39","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=1421"},"modified":"2020-05-20T14:57:47","modified_gmt":"2020-05-20T12:57:47","slug":"sei-anders-oder-stirb-markenexperte-stefan-vogler-unterrichtet-am-ifz-und-spricht-uber-markenjunkies-und-rationale-kaufentscheide","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2009\/10\/26\/sei-anders-oder-stirb-markenexperte-stefan-vogler-unterrichtet-am-ifz-und-spricht-uber-markenjunkies-und-rationale-kaufentscheide\/","title":{"rendered":"Sei anders &#8211; oder stirb. Markenexperte Stefan Vogler unterrichtet am IFZ und spricht \u00fcber Markenjunkies und rationale Kaufentscheide"},"content":{"rendered":"<p>Stefan Vogler \u00e4ussert sich im Interview zum Unterschied zwischen Markenjunkies und normalen Konsumenten, erfolgreichen Marken und emotionalen Kaufentscheiden sowie zum Ursprung von Marken. Lesen Sie hier\u00a0<a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2009\/10\/sei_anders_-_oder_stirb-stefan-vogler-091.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">das Interview<\/a> vom 20.10.2009.<\/p>\n<p>Stefan Vogler ist selbst\u00e4ndiger <a href=\"http:\/\/www.markenexperte.ch\/\" target=\"_blank\" rel=\"noopener noreferrer\">Markenexperte<\/a> und Dozent am IFZ. Er unterrichtet  im <a href=\"http:\/\/weiterbildung.hslu.ch\/wirtschaft\/finanzdienstleistungen\/kurs.asp?kid=1155&amp;\" target=\"_blank\" rel=\"noopener noreferrer\">MAS Bank Management<\/a>, <a href=\"http:\/\/weiterbildung.hslu.ch\/wirtschaft\/finanzdienstleistungen\/kurs.asp?kid=407&amp;m=10\" target=\"_blank\" rel=\"noopener noreferrer\">MAS Private Banking &amp; Wealth Management<\/a> und im <a href=\"http:\/\/weiterbildung.hslu.ch\/wirtschaft\/finanzdienstleistungen\/kurs.asp?kid=1159&amp;m=10\" target=\"_blank\" rel=\"noopener noreferrer\">CAS Customer Focus f\u00fcr Banken &amp; Versicherungen<\/a>. Zudem ist er in der <a href=\"http:\/\/www.womensfinance.ch\/womensfinance\/h-corporate-women-award-switzerland\/i-h-corporate-women-award-swizterland-2009.htm\" target=\"_blank\" rel=\"noopener noreferrer\">Jury des Women&#8217;s Finance Award 2009<\/a>.<\/p>\n<p class=\"MsoNormal\">\n","protected":false},"excerpt":{"rendered":"<p>Stefan Vogler \u00e4ussert sich im Interview zum Unterschied zwischen Markenjunkies und normalen Konsumenten, erfolgreichen Marken und emotionalen Kaufentscheiden sowie zum Ursprung von Marken. Lesen Sie hier\u00a0das Interview vom 20.10.2009. Stefan Vogler ist selbst\u00e4ndiger Markenexperte und Dozent am IFZ. Er unterrichtet im MAS Bank Management, MAS Private Banking &amp; Wealth Management und im CAS Customer Focus<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[406,400,832,854975,402],"tags":[],"class_list":["post-1421","post","type-post","status-publish","format-standard","hentry","category-allgemeines","category-bank-management","category-customer-focus-crm","category-ifz-in-den-medien","category-private-banking-und-wealth-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sei anders - oder stirb. 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