{"id":16843,"date":"2017-08-07T13:30:12","date_gmt":"2017-08-07T11:30:12","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=16843"},"modified":"2026-02-11T14:52:40","modified_gmt":"2026-02-11T13:52:40","slug":"prof-dr-andreas-dietrich-kampf-um-mobiles-zahlen-in-der-schweiz","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2017\/08\/07\/prof-dr-andreas-dietrich-kampf-um-mobiles-zahlen-in-der-schweiz\/","title":{"rendered":"Prof. Dr. Andreas Dietrich: Kampf um mobiles Zahlen in der Schweiz"},"content":{"rendered":"\r\n<p>von <a href=\"https:\/\/www.hslu.ch\/de-ch\/hochschule-luzern\/ueber-uns\/personensuche\/profile\/?pid=727\" target=\"_blank\" rel=\"noreferrer noopener\">Prof. Dr. Andreas Dietrich<\/a>, Dozent und Studienleiter im <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ifz\/?sourceurl=\/ifz\" target=\"_blank\" rel=\"noreferrer noopener\">Institut f\u00fcr Finanzdienstleistungen Zug IFZ<\/a><\/p>\r\n\r\n\r\n\r\n\r\n\r\n<p><a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2017\/08\/Dietrich-Andreas_Kampf-um-mobiles-Zahlen-in-der-Schweiz_Die-Volkswirtschaft_August-2017.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Hier<\/a>\u00a0geht\u2019s\u00a0zum\u00a0ausf\u00fchrlichen Artikel, der im Wirtschaftsmagazin\u00a0\u00abDie Volkswirtschaft\u00bb erschienen ist.<\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Mobiles Bezahlen ist in der Schweiz eine verh\u00e4ltnism\u00e4ssig junge Technologieentwicklung, die in den letzten Jahren aufgrund ihres potenziell disruptiven Potenzials jedoch viel mediale Aufmerksamkeit erhielt. Bis anhin hat sich noch keine Mobile-Payment-L\u00f6sung durchsetzen k\u00f6nnen, und das Transaktionsvolumen ist derzeit noch gering. Ebenso scheint klar: Alleine aufgrund der Hauptfunktion \u00abmobiles Bezahlen\u00bb werden nur wenige Konsumenten ihre Gewohnheiten an der Ladenkasse umstellen. Durch die Verkn\u00fcpfung mit Loyalit\u00e4tsprogrammen, der Integration von digitalen Stempelkarten oder dem Abspeichern von Coupons und Rabatten k\u00f6nnten die Kunden st\u00e4rker f\u00fcr die neue Bezahlart begeistert werden.<\/p>\n","protected":false},"author":142,"featured_media":16851,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[406,854982,854975],"tags":[],"class_list":["post-16843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemeines","category-digitalisierung","category-ifz-in-den-medien"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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