{"id":1865,"date":"2010-01-21T10:54:12","date_gmt":"2010-01-21T09:54:12","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=1865"},"modified":"2020-05-20T14:52:18","modified_gmt":"2020-05-20T12:52:18","slug":"unternehmensubergreifendes-controlling-der-bullwhip-effekt-in-supply-chains","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2010\/01\/21\/unternehmensubergreifendes-controlling-der-bullwhip-effekt-in-supply-chains\/","title":{"rendered":"Unternehmens\u00fcbergreifendes Controlling &#8211; der Bullwhip-Effekt in Supply Chains"},"content":{"rendered":"<p>Es ist nicht lange her, da untersuchten die Leiter der Logistik von Procter&amp;Gamble die Bestellmuster der Abnehmer f\u00fcr eines ihrer erfolgreichsten Produkte &#8211; die Pampers Windeln. Sie stellten fest, dass zwar die Verkaufszahlen in den Einzelhandelsgesch\u00e4ften schwankten, aber nur geringf\u00fcgig. Die Nachfrage nach Windeln beim Endverbraucher war also relativ konstant in den letzten Jahren.<\/p>\n<p>Interessanterweise schwankten aber die Bestellintervalle und -mengen vom Grossh\u00e4ndler an Procter&amp;Gamble um einiges st\u00e4rker. Noch extremer fiel aber die Volatilit\u00e4t der Bestellmengen von Procter&amp;Gamble selber an seine Zulieferer (3M) aus. Dieses beobachtete Ph\u00e4nomen warf die folgende Frage bei der Logistikabteilung auf: Wieso schwanken die Bestellmengen und Bestellzeitpunkte umso mehr, je h\u00f6her sich ein Unternehmen in der Lieferkette befindet, obwohl der Bedarf an Windeln bei den Einzelh\u00e4ndlern immer etwa gleich hoch ist? Dieser Frage widmet sich der folgende Beitrag. \u00dcberdies werden einige Ans\u00e4tze dargelegt, wie man diesem als Bullwhip-Effekt (Peitschenschlag-Effekt) bekannten Ph\u00e4nomen entgegenwirken kann. <a href=\"http:\/\/www.hslu.ch\/ifz_publikation_bullwhip-effekt_hunziker_rautenstrauch_weka_2010.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">(&#8230;)<\/a><\/p>\n<p>Der Artikel ist bei WEKA Finanzen erschienen und wurde von Dr. Thomas Rautenstrauch und Stefan Hunziker verfasst.<\/p>\n<p>F\u00fcr das IFZ, <a href=\"http:\/\/www.hslu.ch\/wirtschaft\/w-outside-navigation\/ifz\/w-ifz-ueber-uns\/w-ifz-person.htm?id_person=1010911&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\" rel=\"noopener noreferrer\">Stefan Hunziker<\/a>, Dozent und Projektleiter, <a href=\"http:\/\/weiterbildung.hslu.ch\/wirtschaft\/finanzdienstleistungen\/suchen.asp?m=10&amp;tid=&amp;page_no=1\" target=\"_blank\" rel=\"noopener noreferrer\">MAS Controlling<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es ist nicht lange her, da untersuchten die Leiter der Logistik von Procter&amp;Gamble die Bestellmuster der Abnehmer f\u00fcr eines ihrer erfolgreichsten Produkte &#8211; die Pampers Windeln. Sie stellten fest, dass zwar die Verkaufszahlen in den Einzelhandelsgesch\u00e4ften schwankten, aber nur geringf\u00fcgig. Die Nachfrage nach Windeln beim Endverbraucher war also relativ konstant in den letzten Jahren. Interessanterweise<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[403,854975],"tags":[],"class_list":["post-1865","post","type-post","status-publish","format-standard","hentry","category-controlling","category-ifz-in-den-medien"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unternehmens\u00fcbergreifendes Controlling - der Bullwhip-Effekt in Supply Chains - IFZ Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.hslu.ch\/ifz\/2011\/03\/08\/synergien-in-der-risikokontrolle\/\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/2011\\\/03\\\/08\\\/synergien-in-der-risikokontrolle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/2011\\\/03\\\/08\\\/synergien-in-der-risikokontrolle\\\/\"},\"author\":{\"name\":\"michelerath\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ifz\\\/#\\\/schema\\\/person\\\/882b87e38785a4460c20e49ef3020ea7\"},\"headline\":\"Unternehmens\u00fcbergreifendes Controlling &#8211; 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