{"id":4297,"date":"2011-02-28T15:24:55","date_gmt":"2011-02-28T14:24:55","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=4297"},"modified":"2020-05-20T14:55:40","modified_gmt":"2020-05-20T12:55:40","slug":"banking-mit-freunden","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2011\/02\/28\/banking-mit-freunden\/","title":{"rendered":"Banking mit Freunden"},"content":{"rendered":"<p><a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/02\/Nils-Hafner1.JPG\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4298\" title=\"Nils Hafner\" src=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/02\/Nils-Hafner1.JPG\" alt=\"Nils Hafner\" width=\"88\" height=\"118\" \/><\/a><\/p>\n<p>Die <a href=\"https:\/\/www.fidor.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fidor Bank<\/a> hat ihr gesamtes Gesch\u00e4ftsmodell auf die Vermarktung einer eigenen Finanzcommunity abgestellt. \u00dcber Twitter, Facebook und YouTube informiert sie regelm\u00e4ssig \u00fcber Bank und M\u00e4rkte und will so Kundschaft auf die eigene Website ziehen. Schl\u00fcssel dazu ist intelligent verarbeiteter und zum Teil sogar selbst produzierter Content. Inhalte, die Bankenkenner wie auch Branchenfremde interessieren k\u00f6nnen. \u00dcberhaupt nimmt die Vermarktung des eigenen Instituts \u00fcber die sogenannten Social Media wie Facebook, Twitter und YouTube st\u00e4ndig zu.<\/p>\n<p><strong>Interesse geweckt:<br \/>\n<\/strong>Lesen Sie weiter &#8211; den gesamten Artikel aus dem Magazin <a href=\"http:\/\/www.callcenter-for-finance.de\/\" target=\"_blank\" rel=\"noopener noreferrer\">Callcenter for Finance<\/a> von <a href=\"http:\/\/www.hslu.ch\/hochschule-luzern\/h-ueber-uns\/h-person.htm?id_person=1073203&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\" rel=\"noopener noreferrer\">Prof. Dr. Nils Hafner<\/a> finden Sie <a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/02\/hafner-social-media_Seite30_31-qxp.pdf\">hier<\/a><\/p>\n<p><strong>Das k\u00f6nnte Sie ebenfalls interessieren:<br \/>\n<\/strong>Das IFZ bietet kommenden September das Seminar <a href=\"http:\/\/www.weiterbildung.hslu.ch\/wirtschaft\/finanzdienstleistungen\/kurs.asp?kid=1390&amp;m=10\" target=\"_blank\" rel=\"noopener noreferrer\">Bank und Social Media<\/a> an. Reservieren Sie sich den 5. und 6. September 2011 f\u00fcr dieses spannende Seminar. Die Referenten <a href=\"http:\/\/www.hslu.ch\/wirtschaft\/w-outside-navigation\/ifz\/w-ifz-ueber-uns\/w-ifz-person.htm?id_person=1101229&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\" rel=\"noopener noreferrer\">Dr. Ulrich Egle <\/a>und <a href=\"http:\/\/www.hslu.ch\/wirtschaft\/w-outside-navigation\/ifz\/w-ifz-ueber-uns\/w-ifz-person.htm?id_person=1073203&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\" rel=\"noopener noreferrer\">Prof. Dr. Nils Hafner<\/a> freuen sich auf Ihre Teilnahme.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Fidor Bank hat ihr gesamtes Gesch\u00e4ftsmodell auf die Vermarktung einer eigenen Finanzcommunity abgestellt. \u00dcber Twitter, Facebook und YouTube informiert sie regelm\u00e4ssig \u00fcber Bank und M\u00e4rkte und will so Kundschaft auf die eigene Website ziehen. Schl\u00fcssel dazu ist intelligent verarbeiteter und zum Teil sogar selbst produzierter Content. Inhalte, die Bankenkenner wie auch Branchenfremde interessieren k\u00f6nnen.<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[832,1046,854975,1468],"tags":[],"class_list":["post-4297","post","type-post","status-publish","format-standard","hentry","category-customer-focus-crm","category-financial-services","category-ifz-in-den-medien","category-seminare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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