{"id":4953,"date":"2011-06-30T16:55:16","date_gmt":"2011-06-30T15:55:16","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=4953"},"modified":"2020-05-20T14:53:36","modified_gmt":"2020-05-20T12:53:36","slug":"banken-verstehen-social-media-nicht","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2011\/06\/30\/banken-verstehen-social-media-nicht\/","title":{"rendered":"Banken verstehen Social Media nicht!"},"content":{"rendered":"

\"Nils<\/a><\/p>\n

Das Thema ist eindeutig im Trend. Doch wie so oft bei boomenden Ereignissen findet auch Social Media nur langsam Platz in der Gesch\u00e4ftswelt. Die beiden im Social-Media-Gesch\u00e4ft t\u00e4tigen Agenturen Skill2Skill<\/span><\/a> und Feinheit<\/span><\/a> wollten zwischen M\u00e4rz und April 2011 von 65 Schweizer Finanzinstituten wissen, wie sie sozialen Netzwerken gegen\u00fcber stehen, und was die Hintergr\u00fcnde f\u00fcr die Nutzung oder ihrer Bedenken sind. Die Erkenntnisse finden sich in der Studie \u00ab2011 Social Media im Bankenwesen \u2013 Eine Bestandsaufnahme in der Schweiz<\/em>\u00bb. Sie ist entstanden in Zusammenarbeit mit Prof. Dr. Nils Hafner<\/a>, Professor am Institut f\u00fcr Finanzdienstleistungen Zug IFZ der Hochschule Luzern. Die Erhebung zeigt, dass das Interesse und Wissen in Bezug auf Social Media bei der Mehrheit der Schweizer Banken sehr hoch sind.<\/p>\n

Allerdings spiegelt sich dies nur ansatzweise in der gesch\u00e4ftlichen Nutzung von Social Media wieder, denn nur knapp \u00fcber die H\u00e4lfte der befragten Institute nutzen Social Media in diesem Rahmen.<\/p>\n

Interesse geweckt?
\n<\/strong>Lesen Sie weiter – den Report finden Sie hier<\/a><\/p>\n

Das k\u00f6nnte Sie ebenfalls interessieren:
\n<\/strong>Das IFZ bietet kommenden September das Seminar Bank und Social Media<\/a> an. Reservieren Sie sich den 5. und 6. September 2011 f\u00fcr dieses spannende Seminar. Die Referenten Dr. Ulrich Egle <\/a>und Prof. Dr. Nils Hafner<\/a> freuen sich auf Ihre Teilnahme.<\/p>\n","protected":false},"excerpt":{"rendered":"

Das Thema ist eindeutig im Trend. Doch wie so oft bei boomenden Ereignissen findet auch Social Media nur langsam Platz in der Gesch\u00e4ftswelt. Die beiden im Social-Media-Gesch\u00e4ft t\u00e4tigen Agenturen Skill2Skill und Feinheit wollten zwischen M\u00e4rz und April 2011 von 65 Schweizer Finanzinstituten wissen, wie sie sozialen Netzwerken gegen\u00fcber stehen, und was die Hintergr\u00fcnde f\u00fcr die<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[832,854975],"tags":[401,217],"class_list":["post-4953","post","type-post","status-publish","format-standard","hentry","category-customer-focus-crm","category-ifz-in-den-medien","tag-customer-focus","tag-social-media"],"acf":[],"yoast_head":"\nBanken verstehen Social Media nicht! 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