{"id":5163,"date":"2011-08-17T09:11:14","date_gmt":"2011-08-17T08:11:14","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=5163"},"modified":"2020-05-20T14:52:16","modified_gmt":"2020-05-20T12:52:16","slug":"controllingpraxis-neue-fachartikel-2-2","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2011\/08\/17\/controllingpraxis-neue-fachartikel-2-2\/","title":{"rendered":"ControllingPraxis \u2013 neue Fachartikel"},"content":{"rendered":"<p><a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/08\/Christian-Bitterli.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5165\" src=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/08\/Christian-Bitterli.png\" alt=\"\" width=\"88\" height=\"118\" \/><\/a><\/p>\n<p>Auch im neusten Update des \u201eControllingPraxis\u201c bei <a href=\"http:\/\/www.weka-finanzen.ch\/\">WEKA Business Media AG<\/a> werden wieder interessante Themen aus dem Controlling pr\u00e4sentiert:\u00a0Der vorliegende Beitrag zeigt\u00a0eine kritische W\u00fcrdigung der Balanced Scorecard.<\/p>\n<p><strong>Die Balanced Scorecard \u2013 eine kritische W\u00fcrdigung <\/strong><\/p>\n<p><strong><em>Autoren: Mario B. Stephan<br \/>\n<\/em><\/strong>Direktor Corporate Performance Management bei PricewaterhouseCoopers in Z\u00fcrich. Dozent f\u00fcr Corporate &amp; Business Strategy an der Steinbeis School of International Business and Entrepreneurship (SIBE) in Stuttgart und f\u00fcr Management Controlling am Institute for Inter-national Management and Technology (IIMT) der Universit\u00e4t Fribourg. Zahlreiche nationale und internationale Vortr\u00e4ge und Fachpublikationen zu den Themen Strategische Unterneh-mensf\u00fchrung, Strategy Transformation Management (STM), Corporate Performance Mana-gement (CPM), Project Portfolio Management (PPM) und Balanced Scorecard (BSC).<\/p>\n<p><strong>Autor: Roger Kunz-Brenner<br \/>\n<\/strong>Roger Kunz-Brenner ist verantwortlicher Partner f\u00fcr den Bereich \u00abFinance\u00bb von PricewaterhouseCoopers in der Schweiz sowie Mitglied des globalen \u00abFinance\u00bb Leadership Teams. Er ist seit 1996 bei PwC und seit 2005 Partner. Seine pers\u00f6nlichen Schwerpunktthemen sind Corporate Performance Management sowie Fragen der Integration und Optimierung von Finanzfunktionen. Er ist Dozent und Referent auf nationalen und internationalen Kongressen, schwerpunktm\u00e4ssig zu den Themen Corporate Performance Management (CPM), Finance Function Effectiveness, Finance Transformation sowie Management Accounting und Controlling.<\/p>\n<p>Die Balanced Scorecard (BSC) ist seit fast zwei Jahrzehnten das am weitesten verbreitete Konzept zur Unterst\u00fctzung der Implementierung von Strategien. Verk\u00fcrzt kann das Konzept der (B)SC skizziert werden als ein \u201eset of measure that gives top management a faster but comprehensive view of the business. The Balanced Scorecard includes financial measures that tell the results of actions already taken. And it complements the financial measures with operational measures on customer satisfaction, internal processes, and the organization\u2019s innovation and improvement activities \u2013 operational measures that are the drivers of future financial performance.\u201c\u00a0 Die in der Praxis mit dem Konzept verbundene Aussage lautet verk\u00fcrzt \u201etranslating strategy into action.\u201c\u00a0 Die BSC erfreut sich insbesondere bei Praktikern und Unternehmensberatern grosser Beliebtheit. Es gibt aber auch einige kritische Stimmen zur Balanced Scorecard. Der Beitrag soll die f\u00fcr die Unternehmenspraxis relevanten Aspekte dieser kritischen Diskussion tiefer beleuchten.<\/p>\n<p><strong>Interesse geweckt?<\/strong><br \/>\nLesen Sie weiter und bestellen Sie sich den Artikel <a href=\"http:\/\/www.weka.ch\/\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a><\/p>\n<p><strong>Das k\u00f6nnte Sie ebenfalls interessieren:<\/strong><br \/>\nDer Thementag Business Intelligence &#8211;\u00a02 Tage intensive Auseinandersetzung mit M\u00f6glichkeiten, Grenzen, Werkzeugen, Vorgehensweisen, Nutzen und Kosten von Business Intelligence Anwendungen. 23.\/24. November 2011. Weitere Einzelheiten zum Thementag finden Sie <a href=\"http:\/\/www.hslu.ch\/wirtschaft\/w-outside-navigation\/ifz\/w-ifz-weiterbildung\/w-ifz-update.htm\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auch im neusten Update des \u201eControllingPraxis\u201c bei WEKA Business Media AG werden wieder interessante Themen aus dem Controlling pr\u00e4sentiert:\u00a0Der vorliegende Beitrag zeigt\u00a0eine kritische W\u00fcrdigung der Balanced Scorecard. Die Balanced Scorecard \u2013 eine kritische W\u00fcrdigung Autoren: Mario B. Stephan Direktor Corporate Performance Management bei PricewaterhouseCoopers in Z\u00fcrich. Dozent f\u00fcr Corporate &amp; Business Strategy an der Steinbeis<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[403,854975],"tags":[60199,60206],"class_list":["post-5163","post","type-post","status-publish","format-standard","hentry","category-controlling","category-ifz-in-den-medien","tag-controlling","tag-mas-controlling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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