{"id":5640,"date":"2011-10-04T20:32:30","date_gmt":"2011-10-04T19:32:30","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=5640"},"modified":"2020-05-20T15:01:11","modified_gmt":"2020-05-20T13:01:11","slug":"wir-werden-nicht-ruhen","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2011\/10\/04\/wir-werden-nicht-ruhen\/","title":{"rendered":"\u00abWir werden nicht ruhen\u00bb"},"content":{"rendered":"<p><a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/10\/Mazumder-Sita.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-5641\" src=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/10\/Mazumder-Sita.jpg\" alt=\"\" width=\"98\" height=\"121\" \/><\/a><\/p>\n<p>\u00abWir werden nicht ruhen\u00bb \u2013 das ist die gross und teuer aufgebaute Werbekampagne der UBS. Nach den j\u00fcngsten Ereignissen klingt der Slogan f\u00fcr viele wie eine Drohung. Zwar wurde die Kampagne vorerst auf Eis gelegt, doch das Versprechen, unl\u00e4ngst \u00fcberm\u00e4ssig auf allen Werbekan\u00e4len pr\u00e4sent, sitzt nach wie vor in unseren Hinterk\u00f6pfen.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/10\/trust.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5648\" src=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/10\/trust.jpg\" alt=\"\" width=\"240\" height=\"180\" srcset=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/10\/trust.jpg 400w, https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/10\/trust-300x225.jpg 300w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/a><\/p>\n<p>Eigentlich war der Satz nie passender, denn die UBS sollte gerade jetzt nicht ruhen, wenn sie das Vertrauen des Marktes wiedergewinnen und damit auch den Aktienkurs in den Griff bekommen will.<\/p>\n<p><strong>Interesse geweckt?<\/strong><br \/>\nLesen Sie weiter &#8211; die gesamte Kolumne von <a href=\"http:\/\/www.hslu.ch\/hochschule-luzern\/h-ueber-uns\/h-person.htm?id_person=1011240&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\" rel=\"noopener noreferrer\">Prof. Dr. Sita Mazumder<\/a> aus der Sonntagszeitung finden Sie <a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2011\/10\/Sita_02.10.2011.pdf\">hier<\/a><\/p>\n<p><strong>Das k\u00f6nnte Sie ebenfalls interessieren:<\/strong><a href=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2010\/05\/Terror_sita.PNG\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/hub.hslu.ch\/ifz\/wp-content\/blogs.dir\/165\/files\/sites\/6\/2010\/05\/Terror_sita.PNG\" alt=\"Terror_sita\" width=\"266\" height=\"378\" \/><\/a><\/p>\n<p>Erstmals legt <a href=\"http:\/\/www.hslu.ch\/hochschule-luzern\/h-ueber-uns\/h-person.htm?id_person=1011240&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\" rel=\"noopener noreferrer\">Sita Mazumder<\/a> eine \u00f6konomische Gesamtbilanz des globalen Terrorismus vor. Eindr\u00fccklich zeigt Sie das Anschl\u00e4ge nicht unbedingt teuer sein m\u00fcssen. Die Anschl\u00e4ge vom 11. September 2001 in New York d\u00fcrften nicht mehr als eine halbe Million US-Dollar gekosten haben, verursachten aber volkswirtschaftliche Milliardensch\u00e4den. Wer die \u00f6konomischen Aspekte des Terrorismus verstehen will, kommt an diesem Buch nicht vorbei.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abWir werden nicht ruhen\u00bb \u2013 das ist die gross und teuer aufgebaute Werbekampagne der UBS. Nach den j\u00fcngsten Ereignissen klingt der Slogan f\u00fcr viele wie eine Drohung. Zwar wurde die Kampagne vorerst auf Eis gelegt, doch das Versprechen, unl\u00e4ngst \u00fcberm\u00e4ssig auf allen Werbekan\u00e4len pr\u00e4sent, sitzt nach wie vor in unseren Hinterk\u00f6pfen. Eigentlich war der Satz<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[879,1046,854975,561,766],"tags":[7547,4459,7548],"class_list":["post-5640","post","type-post","status-publish","format-standard","hentry","category-diversity","category-financial-services","category-ifz-in-den-medien","category-kolumne","category-womens-finance","tag-terrorismus","tag-ubs","tag-womens"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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