{"id":7577,"date":"2012-05-31T09:28:56","date_gmt":"2012-05-31T07:28:56","guid":{"rendered":"https:\/\/hub.hslu.ch\/ifz\/?p=7577"},"modified":"2020-05-20T14:56:32","modified_gmt":"2020-05-20T12:56:32","slug":"die-facebook-story","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ifz\/2012\/05\/31\/die-facebook-story\/","title":{"rendered":"Die Facebook-Story"},"content":{"rendered":"

\"\"<\/em><\/p>\n

von Prof. Dr. Sita Mazumder<\/a><\/em>
\nDozentin und Projektleiterin am Institut f\u00fcr Finanzdienstleistungen Zug IFZ<\/a><\/em><\/p>\n

Der 18. Mai 2012 ist schon fast zum magischen Datum geworden. Dann ging Facebook, das weltweit gr\u00f6sste soziale Netzwerk, an die B\u00f6rse. Und er wird wohl der mit Abstand heisseste B\u00f6rsengang des Jahres. Das Facebook-IPO ist das gr\u00f6sste eines Internetunternehmens \u00fcberhaupt \u2013 auch deutlich gr\u00f6sser als der B\u00f6rsengang von Konkurrent Google: Google holte 2004 Einnahmen von 1,7 Milliarden Dollar und hatte eine Gesamtbewertung von 23 Milliarden Dollar.<\/p>\n

\"\"<\/a><\/p>\n

Heute ist der Primus unter den Suchmaschinen rund 200 Milliarden Dollar wert. So berauschend das alles klingt, die Diskussionen um Facebook laufen heiss, und die Zweifel \u00fcber die Nachhaltigkeit des Gesch\u00e4ftsmodells sind gross. Wie soll Facebook, das \u00fcber 900 Millionen Nutzer verf\u00fcgt, weiter wachsen? Wie will das Unternehmen den derzeit mageren Umsatz pro User steigern?<\/p>\n

Interesse geweckt?<\/strong>
\nLesen Sie weiter – die gesamte Kolumne von Prof. Dr. Sita Mazumder<\/a> aus der Sonntagszeitung finden Sie hier<\/a><\/p>\n

Das k\u00f6nnte Sie ebenfalls interessieren:
\n<\/strong>Das Gesch\u00e4ft mit dem Terror – neustes Buch von Prof. Dr. Sita Mazumder<\/a><\/p>\n

\"Terror_sita\"<\/a><\/p>\n

Erstmals legt Sita Mazumder<\/a> eine \u00f6konomische Gesamtbilanz des globalen Terrorismus vor. Eindr\u00fccklich zeigt Sie das Anschl\u00e4ge nicht unbedingt teuer sein m\u00fcssen. Die Anschl\u00e4ge vom 11. September 2001 in New York d\u00fcrften nicht mehr als eine halbe Million US-Dollar gekosten haben, verursachten aber volkswirtschaftliche Milliardensch\u00e4den. Wer die \u00f6konomischen Aspekte des Terrorismus verstehen will, kommt an diesem Buch nicht vorbei.<\/p>\n","protected":false},"excerpt":{"rendered":"

von Prof. Dr. Sita Mazumder Dozentin und Projektleiterin am Institut f\u00fcr Finanzdienstleistungen Zug IFZ Der 18. Mai 2012 ist schon fast zum magischen Datum geworden. Dann ging Facebook, das weltweit gr\u00f6sste soziale Netzwerk, an die B\u00f6rse. Und er wird wohl der mit Abstand heisseste B\u00f6rsengang des Jahres. Das Facebook-IPO ist das gr\u00f6sste eines Internetunternehmens \u00fcberhaupt<\/p>\n","protected":false},"author":257,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[406,879,854975,561],"tags":[],"class_list":["post-7577","post","type-post","status-publish","format-standard","hentry","category-allgemeines","category-diversity","category-ifz-in-den-medien","category-kolumne"],"acf":[],"yoast_head":"\nDie Facebook-Story - 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