{"id":223,"date":"2013-10-31T15:53:34","date_gmt":"2013-10-31T15:53:34","guid":{"rendered":"http:\/\/ikm-hslu.ch\/?page_id=223"},"modified":"2025-01-08T14:27:31","modified_gmt":"2025-01-08T13:27:31","slug":"about","status":"publish","type":"page","link":"https:\/\/hub.hslu.ch\/ikm\/about\/","title":{"rendered":"Das Institut f\u00fcr Kommunikation und Marketing IKM"},"content":{"rendered":"<p>Das <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/\" target=\"_blank\" rel=\"noopener\">Institut f\u00fcr Kommunikation und Marketing IKM<\/a> der Hochschule Luzern \u2013 Wirtschaft ist das Kompetenzzentrum f\u00fcr integriertes Marketing- und Kommunikationsmanagement. Das Institut vertritt an der Hochschule Luzern die Kompetenzfelder Kommunikation und Marketing und entwickelt diese Bereiche laufend weiter. Besonderes aktiv ist das Institut bei den drei Schwerpunktthemen <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/themen\/ikm-marketing-und-kommunikationsmanagement\/#?filters=101,108,4591\" target=\"_blank\" rel=\"noopener\">Marketing- und Kommunikationsmanagement<\/a>, <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/themen\/ikm-nachhaltiges-konsumentenverhalten\/#?filters=101,108,4592\" target=\"_blank\" rel=\"noopener\">nachhaltiges Konsumentenverhalten<\/a> und <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/themen\/ikm-ki-in-kommunikation-und-marketing\/#?filters=101,108,4593\" target=\"_blank\" rel=\"noopener\">KI in Kommunikation und Marketing<\/a>.<\/p>\n<p>Das IKM ist in vier Leistungsbereichen t\u00e4tig &#8211; <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/studium\/\" target=\"_blank\" rel=\"noopener\">Ausbildung<\/a>, <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/weiterbildung-kommunikation-marketing\/\" target=\"_blank\" rel=\"noopener\">Weiterbildung<\/a>, <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/forschung\/#?filters=108\" target=\"_blank\" rel=\"noopener\">Forschung &amp; Entwicklung<\/a> sowie <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/beratung-und-dienstleistungen\/\" target=\"_blank\" rel=\"noopener\">Dienstleistung<\/a>.<\/p>\n<p>Auf dem IKM Blog finden Sie aktuelle Beitr\u00e4ge unserer Expert:innen zu Forschungsprojekten, Insights aus Aus- und Weiterbildungen als auch Inhalte zu IKM Events und Best Practices aus dem Berufsalltag.<\/p>\n<p>Unsere IKM Expert:innen bringen Perspektiven und Methoden aus der Betriebswirtschaft, der Kommunikations- und Sprachwissenschaft, der Konsumentenforschung, der Psychologie sowie der Informations\u00f6konomie mit. Sie schaffen Wissen und geben es an Partner:innen, Studierende und Weiterbildungsteilnehmende weiter.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Institut f\u00fcr Kommunikation und Marketing IKM der Hochschule Luzern \u2013 Wirtschaft ist das Kompetenzzentrum f\u00fcr integriertes Marketing- und Kommunikationsmanagement. Das Institut vertritt an der Hochschule Luzern die Kompetenzfelder Kommunikation und Marketing und entwickelt diese Bereiche laufend weiter. Besonderes aktiv ist das Institut bei den drei Schwerpunktthemen Marketing- und Kommunikationsmanagement, nachhaltiges Konsumentenverhalten und KI in<\/p>\n","protected":false},"author":2520,"featured_media":1108,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"16881,11083,13746,16947,21415,11635","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-223","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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