{"id":12209,"date":"2019-08-20T12:31:21","date_gmt":"2019-08-20T10:31:21","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=12209"},"modified":"2026-02-11T14:53:06","modified_gmt":"2026-02-11T13:53:06","slug":"start-up-unternehmen-von-ikm-absolventen-auf-cnn-praesent","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2019\/08\/20\/start-up-unternehmen-von-ikm-absolventen-auf-cnn-praesent\/","title":{"rendered":"Start-up-Unternehmen von IKM Absolventinnen auf CNN pr\u00e4sent"},"content":{"rendered":"\n\n\n

Esther Cahn \u00fcber Signifikant Solutions AG<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Esther Cahn gr\u00fcndete gemeinsam mit Simon G\u00f6ldi das Unternehmen Signifikant Solutions AG<\/a>, nachdem sie sich w\u00e4hrend ihres Master-Abschlusses in Digital Marketing and Communication Management <\/a>kennen gelernt hatten. Simon G\u00f6ldi ist heute zudem Dozent im CAS Digital Media and Campaign Management<\/a>. Das Team von Signifikant arbeitet an der Entwicklung eines Tools, das Kampagnen \u00fcber alle Online- und Offline-Kan\u00e4le messbar macht.<\/p>\n\n\n\n

Zum Beitrag auf CNN Money Switzerland<\/a><\/p>\n\n\n\n

Martina B\u00fchler \u00fcber artiazza<\/h2>\n\n\n\n
\"Start-up<\/figure>\n\n\n\n

Martina B\u00fchler schloss 2016 ihren MBA in Online Business und Marketing<\/a> ab. Schon w\u00e4hrend ihres Studiums gr\u00fcndete sie mit drei Mitstudierenden ihr erstes Start-up, mit dem sie buchst\u00e4blich durchstarteten. Die Onlineplattform artiazza.com<\/a> ist eine Community f\u00fcr Newcomer-K\u00fcnstler & Kunstentdecker.<\/p>\n\n\n\n

Zum Beitrag auf CNN Money Switzerland<\/a><\/p>\n\n\n\n

Hochschule Luzern unterst\u00fctzt aufstrebende Jungunternehmen<\/h2>\n\n\n\n

Das Studium und die Weiterbildung am Institut f\u00fcr Kommunikation und Marketing IKM der Hochschule Luzern sind mit einem starken Fokus auf die Praxis ausgerichtet. Die Aneignung von Theorie und Fachwissen kann dadurch sofort in Projekten angewendet werden. Der anschliessende Einstieg in die Arbeitswelt wird erleichtert und hin und wieder entstehen aus diesen Projekten Start-ups, die sich zu best\u00e4ndigen Unternehmen entwickeln. Mit der Initiative Smart-up<\/a> unterst\u00fctzt die Hochschule Luzern die aufstrebenden Jungunternehmen. <\/p>\n","protected":false},"excerpt":{"rendered":"

Gleich zwei Start-up-Unternehmen von Absolventen des Instituts f\u00fcr Kommunikation und Marketing IKM durften sich k\u00fcrzlich auf CNN Money Switzerland pr\u00e4sentieren. 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