{"id":16377,"date":"2021-06-30T11:40:53","date_gmt":"2021-06-30T09:40:53","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=16377"},"modified":"2026-02-09T16:13:17","modified_gmt":"2026-02-09T15:13:17","slug":"fragen-und-antworten-zum-neuen-cas-customer-psychology-das-grosse-qa","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2021\/06\/30\/fragen-und-antworten-zum-neuen-cas-customer-psychology-das-grosse-qa\/","title":{"rendered":"Fragen und Antworten zum neuen CAS Customer Psychology \u2013 das grosse Q&amp;A"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Worum geht es im CAS Customer Psychology?<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Frage1_short.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Weshalb ist Customer Psychology in Marketing und Kommunikation relevant?<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Frage2_short-2.mp4\"><\/video><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Kann ich den CAS f\u00fcr ein MAS anrechnen lassen?<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Frage3.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">F\u00fcr wen ist der CAS Customer Psychology geeignet?<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Frage4.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">In welchen Jobfeldern arbeiten Wirtschaftspsycholog:innen?<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Frage5.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie ist der CAS Customer Psychology aufgebaut?<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Frage6.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Qualifikationsschritte kommen auf mich zu?<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Frage7.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welches sind die Dozierenden im CAS Customer Psychology?<\/h2>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Frage8.mp4\"><\/video><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Alle Informationen zum CAS Customer Psychology<\/h2>\n\n\n\n<p>Alle Angaben zum neuen CAS sind <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/cas\/ikm\/customer-psychology\" target=\"_blank\" rel=\"noreferrer noopener\">hier ersichtlich<\/a>. Ist Ihre Frage zum CAS noch unbeantwortet? Gerne k\u00f6nnen Sie sich direkt an die CAS-Leitung wenden.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 15%\"><div class=\"wp-block-media-text__content\">\n<p>Dr. Carmen Grebmer, Co-Leitung CAS Customer Psychology und Dozentin am Institut f\u00fcr Kommunikation und Marketing<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hslu.ch\/de-ch\/hochschule-luzern\/ueber-uns\/personensuche\/profile\/?pid=4859\" target=\"_blank\" rel=\"noreferrer noopener\">Zu den Kontaktangaben<\/a><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"200\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Carmen_Grebmer_neu.jpg\" alt=\"\" class=\"wp-image-16485 size-full\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 15%\"><div class=\"wp-block-media-text__content\">\n<p>Marcel Zbinden, Co-Leitung CAS Customer Psychology und Dozent am Institut f\u00fcr Kommunikation und Marketing<\/p>\n\n\n\n<p><a href=\"https:\/\/www.hslu.ch\/de-ch\/hochschule-luzern\/ueber-uns\/personensuche\/profile\/?pid=4350\" target=\"_blank\" rel=\"noreferrer noopener\">Zu den Kontaktangaben<\/a><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"200\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Marcel_Zbinden_neu.jpg\" alt=\"\" class=\"wp-image-16483 size-full\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Am 27. August 2021 beginnt der neue CAS Customer Psychology der Hochschule Luzern. In kurzen Videos beantworten die CAS-Leitenden Dr. Carmen Grebmer und Marcel Zbinden zentrale Fragen zum neuen CAS.<\/p>\n","protected":false},"author":247,"featured_media":16383,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"16881,16947,19806,13746,11083,17531","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[66957,86671,4668],"tags":[86550],"class_list":["post-16377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consumer-behaviour","category-marketing-und-kommunikationsmanagement","category-weiterbildung","tag-customer-psychology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fragen und Antworten zum neuen CAS Customer Psychology \u2013 das grosse Q&amp;A - IKM-Blog<\/title>\n<meta name=\"description\" content=\"Am 27. 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