{"id":17113,"date":"2021-10-19T16:30:13","date_gmt":"2021-10-19T14:30:13","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=17113"},"modified":"2026-02-09T15:20:29","modified_gmt":"2026-02-09T14:20:29","slug":"24-neue-kommunikations-und-marketingprofis","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2021\/10\/19\/24-neue-kommunikations-und-marketingprofis\/","title":{"rendered":"24 neue Profis in Kommunikation und Marketing"},"content":{"rendered":"\n<p>Unter den Absolventen des ersten Halbjahres 2021 schlossen<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>sechs Teilnehmende den Master of Advanced Studies MAS <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand and Marketing Management<\/a>,<\/li>\n\n\n\n<li>vier Teilnehmende den MAS <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Communication Management<\/a> und<\/li>\n\n\n\n<li>vierzehn Teilnehmende den MAS <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing and Communication Management<\/a> ab.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Die MAS Absolventinnen und Absolventen des ersten Halbjahres 2021<\/strong><\/h2>\n\n\n\n<p><strong>MAS Brand and Marketing Management<\/strong>: Livio Barra, Baden; Francisco Dominguez, Rothenburg; Markus Huber, Z\u00fcrich; Fabian Koch, Zizers; Roman Leiser, Z\u00fcrich; Ines W\u00fcest; Sursee.<\/p>\n\n\n\n<p><strong>MAS Communication Management: <\/strong>Pierina Engelhard, Z\u00fcrich; Deborah Marzo, Z\u00fcrich; Rebecca Omoregie, Z\u00fcrich; Yudi Seren, Giswil.<\/p>\n\n\n\n<p><strong>MAS Digital Marketing and Communication Management: <\/strong>Jasmin Adam, Horw; Martin Baumgartner, Luzern; Chiara De Simone, Bern; Deniz Erdal, Emmen; Kathrin Kappeler, Z\u00fcrich; Dana Keller, Z\u00fcrich; Monika Kemptner, Eschenbach; J\u00f6rg Koch, Hellb\u00fchl; Sven L\u00fcscher, Olten; Stephanie Meier, D\u00fcbendorf; Roger Rietmann, Horw; Corinne Steiner, Samstagern; Jeanine Troehler, Luzern; Mich\u00e8le Ullmann, Abtwil SG.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"425\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Teilnehmende-des-Diplomsemesters-1-2021-Web-Ausschnitt-1-702x425.jpg\" alt=\"Gruppenbild Teilnehmende des Diplomsemester 1 im Jahr 2021\" class=\"wp-image-17142\" srcset=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Teilnehmende-des-Diplomsemesters-1-2021-Web-Ausschnitt-1-702x425.jpg 702w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Teilnehmende-des-Diplomsemesters-1-2021-Web-Ausschnitt-1-300x182.jpg 300w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Teilnehmende-des-Diplomsemesters-1-2021-Web-Ausschnitt-1-768x465.jpg 768w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Teilnehmende-des-Diplomsemesters-1-2021-Web-Ausschnitt-1-1536x930.jpg 1536w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Teilnehmende-des-Diplomsemesters-1-2021-Web-Ausschnitt-1-928x562.jpg 928w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Teilnehmende-des-Diplomsemesters-1-2021-Web-Ausschnitt-1.jpg 1697w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n\n\n<p><strong>Die Besten der Besten<\/strong><br>Die MAS-Leitenden Seraina Mohr, Ursula Stalder, Michael Boenigk und Andr\u00e9 Briw ehrten die besten Teilnehmenden in verschiedenen Kategorien. Herzliche Gratulation!<\/p>\n\n\n\n<p>Beste Master-Arbeiten: Ines W\u00fcest und Rebecca Omoregie<br>Beste M\u00fcndliche Pr\u00fcfung: Mich\u00e8le Ullmann<br>Beste Transferarbeit: Jeanine Troehler<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>MAS Absolventinnen und Absolventen des Jahres 2020<\/strong><\/h2>\n\n\n\n<p>Ebenso waren die MAS Absolventen und Absolventinnen des Jahres 2020 mit dabei. Endlich durften wir auch mit ihnen pers\u00f6nlich auf ihren erfolgreichen Abschluss anstossen. Mehr \u00fcber die Abschl\u00fcsse lesen Sie in unseren vergangenen Blogbeitr\u00e4gen:<\/p>\n\n\n\n<p><a href=\"https:\/\/hub.hslu.ch\/ikm\/2020\/06\/29\/30-neue-kommunikations-und-marketingspezialisten-im-juni-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gratulation an die Absolvierenden des ersten Halbjahres 2020<\/a><br><a href=\"https:\/\/hub.hslu.ch\/ikm\/2020\/12\/17\/19-neue-kommunikations-und-marketingspezialisten-im-november-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gratulation an die Absolvierenden des zweiten Halbjahres 2020<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00dcber den Master of Advanced Studies MAS<\/strong><\/h2>\n\n\n\n<p>Im Rahmen eines Master of Advanced Studies MAS erwerben Studierende berufsbegleitend vertiefte Kompetenzen, die mit einem Abschluss entsprechend Bologna-Reform verbrieft werden. Dieser Abschluss geniesst nationale und internationale Anerkennung.  Das Studienkonzept der diversen MAS am IKM ist modular und bietet den Teilnehmenden eine auf ihre individuellen Bed\u00fcrfnisse zugeschnittene <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/weiterbildung-kommunikation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing- und Kommunikationsweiterbildung<\/a>.&nbsp; Die drei Angebote,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Communication Management<\/a>,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Brand and Marketing Management<\/a>&nbsp;sowie&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Digital Marketing and Communication Management<\/a>, bef\u00e4higen die Studierenden, Managementfunktionen in den Bereichen der Kommunikation, des Marketings, der Markenf\u00fchrung, des Produktmanagements und des Verkaufs wahrzunehmen.<\/p>\n\n\n\n<p>Zur Absolvierung eines der drei MAS-Programme k\u00f6nnen drei&nbsp;CAS-Programme&nbsp;aus einer Auswahl von aktuell&nbsp;15 Angeboten&nbsp;individuell kombiniert werden. Zus\u00e4tzlich ist ein ca. f\u00fcnfmonatiges Diplomsemester zu absolvieren, in dessen Rahmen eine thematisch frei w\u00e4hlbare Master-Arbeit geschrieben und eine m\u00fcndliche Pr\u00fcfung absolviert werden. Als weitere Leistung ist eine studienbegleitende Transfer-Arbeit in Form von einem Lerntagebuch zu erstellen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mitte September konnten wir am Institut f\u00fcr Kommunikation und Marketing IKM der Hochschule Luzern \u2013 Wirtschaft mit den 24 Absolventinnen und Absolventen des ersten Halbjahres 2021 und den MAS-Absolventinnen und Absolventen des Jahres 2020 die Diplomfeier in Form eines Networking-Anlasses nachholen.<\/p>\n","protected":false},"author":129,"featured_media":17140,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"16881,11083,16947,11635,17531,19183","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86671,113,4668],"tags":[70816,70815,70817],"class_list":["post-17113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-und-kommunikationsmanagement","category-news","category-weiterbildung","tag-mas-brand-and-marketing-management","tag-mas-communication-management","tag-mas-digital-marketing-and-communication-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - 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