{"id":17190,"date":"2021-11-08T13:21:51","date_gmt":"2021-11-08T12:21:51","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=17190"},"modified":"2026-02-09T15:19:30","modified_gmt":"2026-02-09T14:19:30","slug":"marketing-automation-das-thema-im-connecta-talk-mit-dr-sarah-seyr","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2021\/11\/08\/marketing-automation-das-thema-im-connecta-talk-mit-dr-sarah-seyr\/","title":{"rendered":"Marketing Automation \u2013 das Thema im Connecta Talk mit Dr. Sarah Seyr"},"content":{"rendered":"\n<p>Ein Einblick in eine spannende und abwechslungsreiche T\u00e4tigkeit.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Connecta Talk \u2013 Wer ist... Sarah Seyr?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/tT1H7tZN7lk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Statements vom Beitrag<\/strong><\/h2>\n\n\n\n<p>\u00abMarketing Automation ist das gezielte Ausspielen von Inhalten f\u00fcr Menschen, und zwar dann, wenn es f\u00fcr sie sinnvoll ist.\u00bb<\/p>\n\n\n\n<p>\u00abCustomer Centricity ist ein ganzheitliches Konzept. Es geht darum, Unternehmen ganzheitlich an Kunden und Kundinnen, an Menschen auszurichten. Das bedeutet auch, an verschiedenen Stellen, die richtigen Entscheidungen zu treffen.\u00bb<\/p>\n\n\n\n<p>\u00abF\u00fcr Innovation braucht es ein bisschen Kontroverse und die f\u00fchren wir nat\u00fcrlich auch. \u00bb<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\"><div class=\"blue-box\">\n\t<div class=\"row\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<p><a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/cas\/ikm\/digital-customer-experience\/\">CAS Digital Customer Experience<\/a><\/p>\n<p><a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/weiterbildung-kommunikation-marketing\/\" target=\"_blank\" rel=\"noopener\">Alle Weiterbildungen in Marketing und Kommunikation<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Was man unter Marketing Automation und Customer Centricity versteht, erl\u00e4utert Dr. Sarah Seyr, Gr\u00fcnderin und Mitinhaberin der Firma Aivie und Dozentin f\u00fcr Customer Experience und Human Machine Interaction an der Hochschule Luzern. Zudem erfahren Sie mehr zu ihrer Person und ihrer t\u00e4glichen Arbeit.<\/p>\n","protected":false},"author":129,"featured_media":17196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"13850,11539,11799,12427,20512,11480","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[66956,86062,66958,86671,4668],"tags":[86562,67135,86394],"class_list":["post-17190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-data-science-in-marketing","category-digital-marketing","category-marketing-und-kommunikationsmanagement","category-weiterbildung","tag-connectatalk","tag-customer-centricity","tag-marketing-automation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Automation \u2013 das Thema im Connecta Talk mit Dr. Sarah Seyr<\/title>\n<meta name=\"description\" content=\"Was man unter Marketing Automation und Customer Centricity versteht, erl\u00e4utert Dr. Sarah Seyr, Gr\u00fcnderin und Mitinhaberin der Firma Aivie und Dozentin f\u00fcr Customer Experience und Human Machine Interaction an der Hochschule Luzern. 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