{"id":17408,"date":"2021-12-17T10:50:52","date_gmt":"2021-12-17T09:50:52","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=17408"},"modified":"2026-02-09T15:18:34","modified_gmt":"2026-02-09T14:18:34","slug":"18-neue-kommunikations-und-marketingprofis","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2021\/12\/17\/18-neue-kommunikations-und-marketingprofis\/","title":{"rendered":"18 neue Profis in Kommunikation und Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Unter den Absolventen des zweiten Halbjahres 2021 schlossen<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vier Studierende den Master of Advanced Studies (MAS) in \u00ab<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/\">Brand and Marketing Management<\/a>\u00bb,<\/li>\n\n\n\n<li>f\u00fcnf Studierende den MAS in <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/\">\u00abCommunication Management\u00bb<\/a> und<\/li>\n\n\n\n<li>neun Studierende den MAS <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/\">\u00abDigital Marketing and Communication Management\u00bb<\/a> ab.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Die Absolventinnen und Absolventen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MAS Brand and Marketing Management: <\/strong>Chantal Conte, Hergiswil NW; Rahel Habersaat, Z\u00fcrich; Nico Lamberti, Steinhausen; Petra Niederberger, Risch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MAS Communication Management:<\/strong> Martina Christen, Buttisholz; Felix Graf, Horw; Manuela Hess, Bern; Martin Niederberger, Luzern; Sarah Stump, Bern.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MAS Digital Marketing and Communication Management: <\/strong>Kevin Ahlers, Rain; Manuela Casanova, K\u00fcssnacht a. Rigi; Andreja Cosic, Wohlen AG; Gianfranco Galati, Rotkreuz; Sonya Hausherr, K\u00fcssnacht a. Rigi; Stefan Huwiler, Weggis; Leyla K\u00f6m\u00fcrc\u00fc, Neuenhof; Stefan Schmid, Z\u00fcrich; Kathrin Vontobel, Luzern.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"465\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Gruppenbild-DS-2_2021-702x465.jpg\" alt=\"\" class=\"wp-image-17410\" srcset=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Gruppenbild-DS-2_2021-702x465.jpg 702w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Gruppenbild-DS-2_2021-300x199.jpg 300w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Gruppenbild-DS-2_2021-768x509.jpg 768w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Gruppenbild-DS-2_2021-1536x1018.jpg 1536w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Gruppenbild-DS-2_2021-928x615.jpg 928w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Gruppenbild-DS-2_2021.jpg 2048w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><figcaption class=\"wp-element-caption\">MAS Diplomfeier, 25. November 2021 | Institut f\u00fcr Kommunikation und Marketing HSLU<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Die Besten der Besten<\/strong><br>Die MAS-Leitenden Seraina Mohr, Ursula Stalder, Michael Boenigk und Andr\u00e9 Briw ehrten die besten Teilnehmenden in verschiedenen Kategorien. Herzliche Gratulation!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beste Master-Arbeit: Martin Niederberger<br>Beste Transfer-Arbeit: Kathrin Vontobel<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcber den Master of Advanced Studies MAS am Institut f\u00fcr Kommunikation und Marketing IKM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Im Rahmen eines Master of Advanced Studies MAS erwerben Studierende berufsbegleitend vertiefte Kompetenzen, die mit einem Abschluss entsprechend Bologna-Reform verbrieft werden. Dieser Abschluss geniesst nationale und internationale Anerkennung. Das Studienkonzept der diversen MAS am IKM ist modular und bietet den Teilnehmenden eine auf ihre individuellen Bed\u00fcrfnisse zugeschnittene <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/weiterbildung-kommunikation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing- und Kommunikationsweiterbildung<\/a>.&nbsp; Die drei Angebote,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Communication Management<\/a>,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Brand and Marketing Management<\/a>&nbsp;sowie&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Digital Marketing and Communication Management<\/a>, bef\u00e4higen die Studierenden, Managementfunktionen in den Bereichen der Kommunikation, des Marketings, der Markenfu\u0308hrung, des Produktmanagements und des Verkaufs wahrzunehmen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zur Absolvierung eines der drei MAS-Programme k\u00f6nnen drei&nbsp;CAS-Programme&nbsp;aus einer Auswahl von aktuell&nbsp;15 Angeboten&nbsp;individuell kombiniert werden. Zus\u00e4tzlich ist ein ca. f\u00fcnfmonatiges Diplomsemester zu absolvieren, in dessen Rahmen eine thematisch frei w\u00e4hlbare Master-Arbeit geschrieben und eine m\u00fcndliche Pr\u00fcfung absolviert werden. Als weitere Leistung ist eine studienbegleitende Transfer-Arbeit in Form von einem Lerntagebuch zu erstellen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ende November 2021 konnten wir am Institut f\u00fcr Kommunikation und Marketing IKM der Hochschule Luzern \u2013 Wirtschaft an 18 Absolventinnen und Absolventen die MAS-Diplome \u00fcberreichen. Die Diplomfeier fand in feierlicher Atmosph\u00e4re im Hotel Wilden Mann in Luzern statt.<\/p>\n","protected":false},"author":129,"featured_media":17413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"16881,11083,16947,11635,17531,17113","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[114,86671,4668],"tags":[70816,70815,70817],"class_list":["post-17408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-marketing-und-kommunikationsmanagement","category-weiterbildung","tag-mas-brand-and-marketing-management","tag-mas-communication-management","tag-mas-digital-marketing-and-communication-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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