{"id":17827,"date":"2022-01-28T17:58:02","date_gmt":"2022-01-28T16:58:02","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=17827"},"modified":"2026-02-11T14:53:08","modified_gmt":"2026-02-11T13:53:08","slug":"relaunch-das-neue-sharely-ch","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/","title":{"rendered":"Relaunch: das neue sharely.ch"},"content":{"rendered":"\n\n\n

\u201cNice to miet you\u201d \u2013 so stellt sich seit kurzem sharely.ch<\/a> der Welt vor. Ausgestattet mit neuem Slogan, neuem Logo und einer komplett \u00fcberarbeiteten Website will Sharely das Teilen von Gegenst\u00e4nden ansprechender machen. Durch das frische \u00abLook and Feel\u00bb und der verbesserten User Experience ist es f\u00fcr die P2P-User nun noch einfacher, Gegenst\u00e4nde, wie die eigene Festbank, zu vermieten oder beispielsweise f\u00fcr die Geburtstagsparty des Kindes eine Popcorn-Maschine zu organisieren.<\/p>\n\n\n\n

\u00abOwn less, do more\u00bb<\/h2>\n\n\n\n

Ziel von Sharely ist es, Artikel, die eine Person nicht oder nur selten ben\u00f6tigt, an Andere zu vermieten, um unter dem Aspekt der Nachhaltigkeit Konsum zu reduzieren und Platz zu sparen. Sharely will so weg vom Besitzen und hin zum Benutzen f\u00fchren. Zum Beispiel wird ein Bohrer \u00fcber seine Lebenszeit durchschnittlich f\u00fcnfzehn Minuten lang verwendet, den Rest der Zeit steht er ungebraucht herum. Potential, das Sharely aufzeigen und zu Nutze machen will.<\/p>\n\n\n\n

Um Sharing weiter auf dem Markt zu einer g\u00e4ngigen Alternative zum Kauf zu etablieren, fokussiert das Start-Up auch darauf, den P2P-Ansatz zu erweitern und Detailh\u00e4ndler und Firmen, wie Migros oder K\u00e4rcher, in die Kreislaufwirtschaft einzubinden. So ist es bereits heute m\u00f6glich, Produkte aus ausgew\u00e4hlten Migros-Do-It-Baum\u00e4rkten via Sharely zu mieten, anstatt zu kaufen. Weitere, innovative Sharing-L\u00f6sungen sind in Planung.<\/p>\n\n\n\n

Forschungskooperation von IKM und sharely.ch <\/h2>\n\n\n\n

Sharelys Relaunch wird auch vom IKM begleitet. Das Team rund um Dominik Georgi kooperiert aktiv mit der Plattform bei deren Weiterentwicklung im Rahmen eines Innosuisse-Projekts. Durch Fachexpertise des IKM zu Customer Experience, Digital Marketing, k\u00fcnstlicher Intelligenz und Sharing Economy wird das Sharingpotential ausgebaut, um Sharelys Attraktivit\u00e4t weiter zu steigern.<\/p>\n\n\n\n

Haben Sie selbst Gegenst\u00e4nde, die Sie selten nutzen und zum Vermieten anbieten k\u00f6nnten? Wollen Sie Ihre B\u00f6den mit einem Dampfreiniger reinigen, besitzen aber keinen? Oder m\u00f6chten Sie eine neue Experience wie Schneeschuh-Laufen ausprobieren? \u00dcberzeugen Sie sich selbst \u2013 probieren Sie <\/em>sharely.ch<\/em><\/a> aus!<\/em><\/p>\n\n\n\n

\"\"<\/figure><\/div><\/div>

Prof. Dr. Dominik Georgi<\/h2>

Leiter Competence Center Marketing Management und Dozent an der Hochschule Luzern<\/p>

<\/div>
    <\/ul><\/div><\/div>\n\n\n\n
    \"\"<\/figure><\/div><\/div>

    Adriana Ricklin<\/h2>

    Masterassistentin f\u00fcr Customer Analytics an der Hochschule Luzern<\/p>

    <\/div>
      <\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

      Die Sharing-Plattform \u00abSharely\u00bb unterzog sich einem Relaunch und zeigt sich in neuem Erscheinungsbild. Das Teilen von Gegenst\u00e4nden soll so noch einfacher, effizienter und erschwinglicher werden.<\/p>\n","protected":false},"author":247,"featured_media":17836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"13746,16947,11083,16881,9723,18594","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86544,86670],"tags":[1051,67629,86567,70824],"class_list":["post-17827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forschung","category-nachhaltiges-konsumentenverhalten","tag-marketing","tag-peer-to-peer","tag-sharely","tag-sharing-economy"],"acf":[],"yoast_head":"\nRelaunch: das neue sharely.ch - IKM-Blog<\/title>\n<meta name=\"description\" content=\"Die Sharing-Plattform \u00abSharely\u00bb unterzog sich einem Relaunch. Das Teilen von Gegenst\u00e4nden soll einfacher werden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Relaunch: das neue sharely.ch - IKM-Blog\" \/>\n<meta property=\"og:description\" content=\"Die Sharing-Plattform \u00abSharely\u00bb unterzog sich einem Relaunch. Das Teilen von Gegenst\u00e4nden soll einfacher werden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/\" \/>\n<meta property=\"og:site_name\" content=\"IKM-Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-28T16:58:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T13:53:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/sharely-own-less-do-more.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"sandramendez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sandramendez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/\"},\"author\":{\"name\":\"sandramendez\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/#\\\/schema\\\/person\\\/f499a20cf3ea24019b09ec0b7a32f6f3\"},\"headline\":\"Relaunch: das neue sharely.ch\",\"datePublished\":\"2022-01-28T16:58:02+00:00\",\"dateModified\":\"2026-02-11T13:53:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/\"},\"wordCount\":354,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/wp-content\\\/blogs.dir\\\/489\\\/files\\\/sites\\\/8\\\/sharely-own-less-do-more.png\",\"keywords\":[\"Marketing\",\"peer-to-peer\",\"Sharely\",\"Sharing Economy\"],\"articleSection\":[\"Forschung\",\"Nachhaltiges Konsumentenverhalten\"],\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/\",\"name\":\"Relaunch: das neue sharely.ch - IKM-Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/wp-content\\\/blogs.dir\\\/489\\\/files\\\/sites\\\/8\\\/sharely-own-less-do-more.png\",\"datePublished\":\"2022-01-28T16:58:02+00:00\",\"dateModified\":\"2026-02-11T13:53:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/#\\\/schema\\\/person\\\/f499a20cf3ea24019b09ec0b7a32f6f3\"},\"description\":\"Die Sharing-Plattform \u00abSharely\u00bb unterzog sich einem Relaunch. Das Teilen von Gegenst\u00e4nden soll einfacher werden.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/#breadcrumb\"},\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/wp-content\\\/blogs.dir\\\/489\\\/files\\\/sites\\\/8\\\/sharely-own-less-do-more.png\",\"contentUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/wp-content\\\/blogs.dir\\\/489\\\/files\\\/sites\\\/8\\\/sharely-own-less-do-more.png\",\"width\":1280,\"height\":720},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2022\\\/01\\\/28\\\/relaunch-das-neue-sharely-ch\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Relaunch: das neue sharely.ch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/#website\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/\",\"name\":\"IKM-Blog\",\"description\":\"Kommunikation und Marketing an der Hochschule Luzern \u2013 Wirtschaft\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-CH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/#\\\/schema\\\/person\\\/f499a20cf3ea24019b09ec0b7a32f6f3\",\"name\":\"sandramendez\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Relaunch: das neue sharely.ch - IKM-Blog","description":"Die Sharing-Plattform \u00abSharely\u00bb unterzog sich einem Relaunch. Das Teilen von Gegenst\u00e4nden soll einfacher werden.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/","og_locale":"de_DE","og_type":"article","og_title":"Relaunch: das neue sharely.ch - IKM-Blog","og_description":"Die Sharing-Plattform \u00abSharely\u00bb unterzog sich einem Relaunch. Das Teilen von Gegenst\u00e4nden soll einfacher werden.","og_url":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/","og_site_name":"IKM-Blog","article_published_time":"2022-01-28T16:58:02+00:00","article_modified_time":"2026-02-11T13:53:08+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/sharely-own-less-do-more.png","type":"image\/png"}],"author":"sandramendez","twitter_card":"summary_large_image","twitter_misc":{"Geschrieben von":"sandramendez","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/#article","isPartOf":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/"},"author":{"name":"sandramendez","@id":"https:\/\/hub.hslu.ch\/ikm\/#\/schema\/person\/f499a20cf3ea24019b09ec0b7a32f6f3"},"headline":"Relaunch: das neue sharely.ch","datePublished":"2022-01-28T16:58:02+00:00","dateModified":"2026-02-11T13:53:08+00:00","mainEntityOfPage":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/"},"wordCount":354,"commentCount":0,"image":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/#primaryimage"},"thumbnailUrl":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/sharely-own-less-do-more.png","keywords":["Marketing","peer-to-peer","Sharely","Sharing Economy"],"articleSection":["Forschung","Nachhaltiges Konsumentenverhalten"],"inLanguage":"de-CH","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/","url":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/","name":"Relaunch: das neue sharely.ch - IKM-Blog","isPartOf":{"@id":"https:\/\/hub.hslu.ch\/ikm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/#primaryimage"},"image":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/#primaryimage"},"thumbnailUrl":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/sharely-own-less-do-more.png","datePublished":"2022-01-28T16:58:02+00:00","dateModified":"2026-02-11T13:53:08+00:00","author":{"@id":"https:\/\/hub.hslu.ch\/ikm\/#\/schema\/person\/f499a20cf3ea24019b09ec0b7a32f6f3"},"description":"Die Sharing-Plattform \u00abSharely\u00bb unterzog sich einem Relaunch. Das Teilen von Gegenst\u00e4nden soll einfacher werden.","breadcrumb":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/#breadcrumb"},"inLanguage":"de-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/"]}]},{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/#primaryimage","url":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/sharely-own-less-do-more.png","contentUrl":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/sharely-own-less-do-more.png","width":1280,"height":720},{"@type":"BreadcrumbList","@id":"https:\/\/hub.hslu.ch\/ikm\/2022\/01\/28\/relaunch-das-neue-sharely-ch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hub.hslu.ch\/ikm\/"},{"@type":"ListItem","position":2,"name":"Relaunch: das neue sharely.ch"}]},{"@type":"WebSite","@id":"https:\/\/hub.hslu.ch\/ikm\/#website","url":"https:\/\/hub.hslu.ch\/ikm\/","name":"IKM-Blog","description":"Kommunikation und Marketing an der Hochschule Luzern \u2013 Wirtschaft","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hub.hslu.ch\/ikm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-CH"},{"@type":"Person","@id":"https:\/\/hub.hslu.ch\/ikm\/#\/schema\/person\/f499a20cf3ea24019b09ec0b7a32f6f3","name":"sandramendez"}]}},"featured_image_src":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/sharely-own-less-do-more.png","featured_image_src_square":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/sharely-own-less-do-more.png","author_info":{"display_name":"sandramendez","author_link":"https:\/\/hub.hslu.ch\/ikm\/author\/sandramendez\/"},"_links":{"self":[{"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/posts\/17827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/users\/247"}],"replies":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/comments?post=17827"}],"version-history":[{"count":14,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/posts\/17827\/revisions"}],"predecessor-version":[{"id":24537,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/posts\/17827\/revisions\/24537"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/media\/17836"}],"wp:attachment":[{"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/media?parent=17827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/categories?post=17827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/tags?post=17827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}