{"id":18202,"date":"2022-06-14T15:54:21","date_gmt":"2022-06-14T13:54:21","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=18202"},"modified":"2026-02-11T14:53:08","modified_gmt":"2026-02-11T13:53:08","slug":"30-neue-kommunikations-und-marketingspezialisten","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2022\/06\/14\/30-neue-kommunikations-und-marketingspezialisten\/","title":{"rendered":"30 neue Kommunikations- und Marketingspezialisten"},"content":{"rendered":"\n\n\n<p>Unter den Absolvent:innen des ersten Halbjahres 2022 schlossen<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>acht Studierende den Master of Advanced Studies (MAS) in \u00ab<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brand and Marketing Management<\/a>\u00bb,<\/li>\n\n\n\n<li>vier Studierende den MAS in \u00ab<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Communication Management<\/a>\u00bb und<\/li>\n\n\n\n<li>achtzehn Studierende den MAS \u00ab<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing and Communication Management<\/a>\u00bb<\/li>\n<\/ul>\n\n\n\n<p>ab.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Absolventinnen und Absolventen<\/h2>\n\n\n\n<p><strong>MAS Brand and Marketing Management<\/strong>: Oliver Bachmann, Luzern; Flavio D\u00fcrst, Obfelden; Sven Furrer, Luzern; Anita Jenk, Bern; Franziska L\u00fctte, Therwil; Philipp Meier, Oberkirch; Andrea Mertin, Luzern; Ramon R\u00fctsche, Aarberg.<\/p>\n\n\n\n<p><strong>MAS Communication Management: <\/strong>S\u00e4mi Deubelbeiss, Luzern&nbsp;; Remo F\u00fcrer, Luzern&nbsp;; Michael Schaad, Emmenbr\u00fccke; Barbara Zimmermann, Zug. <\/p>\n\n\n\n<p><strong>MAS Digital Marketing and Communication Management: <\/strong>Sandra B\u00fcchel, Z\u00fcrich; Tania Cambeiro Antelo, Z\u00fcrich; Miriam Freimann, Baden; Angela Gubser, Luzern; Karin Hodel, Dagmersellen; Adriana Kormann, Horw; Michelle Mathys, Z\u00fcrich; Giuliano Mauri, Unterentfelden; Thabea M\u00fcller, Luzern; Natanja Rebsamen, Luzern; Piero Ricci, Adligenswil; Isabel Ruckstuhl, Z\u00fcrich; Sabine Schmid, Weggis; Michael Suter, Aarau; Marco Thali, Luzern; Mark Virgadamo, H\u00fcnibach; Rebecca Walser, Laax GR; Flurina Widmer, Z\u00fcrich.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"468\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/220609_IKM_MAS_Diplom_363_Ansprache-M.-Boenigk-702x468.jpg\" alt=\"\" class=\"wp-image-18206\" srcset=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/220609_IKM_MAS_Diplom_363_Ansprache-M.-Boenigk-702x468.jpg 702w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/220609_IKM_MAS_Diplom_363_Ansprache-M.-Boenigk-300x200.jpg 300w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/220609_IKM_MAS_Diplom_363_Ansprache-M.-Boenigk-768x512.jpg 768w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/220609_IKM_MAS_Diplom_363_Ansprache-M.-Boenigk-1536x1024.jpg 1536w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/220609_IKM_MAS_Diplom_363_Ansprache-M.-Boenigk-600x400.jpg 600w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/220609_IKM_MAS_Diplom_363_Ansprache-M.-Boenigk-928x619.jpg 928w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/220609_IKM_MAS_Diplom_363_Ansprache-M.-Boenigk.jpg 2048w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><figcaption class=\"wp-element-caption\">MAS Diplomfeier, 9. Juni 2022 | Institut f\u00fcr Kommunikation und Marketing HSLU<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcber den Master of Advanced Studies MAS<\/h2>\n\n\n\n<p>Im Rahmen eines Master of Advanced Studies MAS erwerben Studierende berufsbegleitend vertiefte Kompetenzen, die mit einem Abschluss entsprechend Bologna-Reform verbrieft werden. Dieser Abschluss geniesst nationale und internationale Anerkennung. Das Studienkonzept der diversen MAS am Institut f\u00fcr Kommunikation und Marketing IKM ist modular und bietet den Teilnehmenden eine auf ihre individuellen Bed\u00fcrfnisse zugeschnittene <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/weiterbildung-kommunikation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing- und Kommunikationsweiterbildung<\/a>.&nbsp;Die drei Angebote,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Communication Management<\/a>,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Brand and Marketing Management<\/a>&nbsp;sowie&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Digital Marketing and Communication Management<\/a>, bef\u00e4higen die Studierenden, Managementfunktionen in den Bereichen der Kommunikation, des Marketings, der Markenf\u00fchrung, des Produktmanagements und des Verkaufs wahrzunehmen. Zur Absolvierung eines der drei MAS-Programme k\u00f6nnen drei&nbsp;CAS-Programme&nbsp;aus einer Auswahl von aktuell&nbsp;15 Angeboten&nbsp;individuell kombiniert werden. Zus\u00e4tzlich ist ein ca. f\u00fcnfmonatiges Diplomsemester zu absolvieren, in dessen Rahmen eine thematisch frei w\u00e4hlbare Master-Arbeit geschrieben und eine m\u00fcndliche Pr\u00fcfung absolviert werden. Als weitere Leistung ist eine studienbegleitende Transfer-Arbeit in Form von einem Lerntagebuch zu erstellen.<\/p>\n\n\n\t<div class=\"detail-post--slider\">\n\t\t<div class=\"detail-post--init\">\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<div style=\"background-image:url('https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/2.svg')\" class=\"detail-post--backimg\">\n\t\t\t\t\t\t<p class=\"detail-post--init__caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<div style=\"background-image:url('https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/1.svg')\" class=\"detail-post--backimg\">\n\t\t\t\t\t\t<p class=\"detail-post--init__caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<div style=\"background-image:url('https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/5.svg')\" class=\"detail-post--backimg\">\n\t\t\t\t\t\t<p class=\"detail-post--init__caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<div style=\"background-image:url('https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/4.svg')\" class=\"detail-post--backimg\">\n\t\t\t\t\t\t<p class=\"detail-post--init__caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div>\n\t\t\t\t\t<div style=\"background-image:url('https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/3.svg')\" class=\"detail-post--backimg\">\n\t\t\t\t\t\t<p class=\"detail-post--init__caption\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<!-- <ul class=\"asNavDots\">\n                            <li><\/li>\n                            <li><\/li>\n                            <li><\/li>\n                            <li><\/li>\n                            <li><\/li>\n                    <\/ul> -->\n\t\t<div class=\"detail-post--slider-desc\">\n\t\t\t<p><\/p>\n\t\t<\/div>\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mitte Juni konnten wir am Institut f\u00fcr Kommunikation und Marketing IKM der Hochschule Luzern \u2013 Wirtschaft an 30 Absolventinnen und Absolventen die MAS-Diplome \u00fcberreichen. Die Diplomfeier fand in feierlicher Atmosph\u00e4re im Hotel Schweizerhof in Luzern statt.<\/p>\n","protected":false},"author":247,"featured_media":18204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"16881,11083,16947,11635,17531,19183","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86671,4668],"tags":[4686,70816,70815,70817],"class_list":["post-18202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-und-kommunikationsmanagement","category-weiterbildung","tag-diplomfeier","tag-mas-brand-and-marketing-management","tag-mas-communication-management","tag-mas-digital-marketing-and-communication-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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