{"id":19036,"date":"2022-11-15T10:25:45","date_gmt":"2022-11-15T09:25:45","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=19036"},"modified":"2026-02-09T14:39:17","modified_gmt":"2026-02-09T13:39:17","slug":"e-commerce-take-aways-5-und-6-logistik-im-onlinehandel-und-shop-systeme","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2022\/11\/15\/e-commerce-take-aways-5-und-6-logistik-im-onlinehandel-und-shop-systeme\/","title":{"rendered":"E-Commerce Take Aways 5 und 6 \u2013 Logistik im Onlinehandel und Shop Systeme"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#Logistik\">Logistik &amp; Super-Apps in China \u2013 Kultur und Digitalisierung pur (5)<\/a><\/li>\n\n\n\n<li><a href=\"#Technologie\">Technologie Dilemma \u2013 Wenn die Wahl zur Qual wird (6)<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Logistik\">Logistik &amp; Super-Apps in China \u2013 Kultur und Digitalisierung pur<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"468\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag5.1-702x468.jpg\" alt=\"\" class=\"wp-image-19049\" style=\"width:665px;height:444px\" srcset=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag5.1-702x468.jpg 702w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag5.1-300x200.jpg 300w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag5.1-768x512.jpg 768w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag5.1-600x400.jpg 600w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag5.1-928x619.jpg 928w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag5.1.jpg 1080w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n\n\n<p><strong>Thema:<\/strong> Logistik im Onlinehandel &amp; E-Commerce in China<\/p>\n\n\n\n<p><strong>Dozenten:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/markus-peter-switzerland\/\" target=\"_blank\" rel=\"noreferrer noopener\">Markus Peter<\/a>&nbsp;(Co-Founder bei Verein Connecta) und&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/anna-kaempfer-%E5%BA%B7%E5%AE%89%E5%A8%9C\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anna Kaempfer<\/a>&nbsp;(Founder interconnectional GmbH)<\/p>\n\n\n\n<p>Zu den Themen&nbsp;<strong>Onlinehandelslogistik<\/strong>&nbsp;sowie&nbsp;<strong>E-Commerce in China<\/strong>&nbsp;zeigten uns Markus Peter und Anna Kaempfer spannende Hintergr\u00fcnde. Wie&nbsp;<strong>fortgeschritten die Digitalisierung in China&nbsp;<\/strong>ist und wie&nbsp;<strong>tragend die Rolle einer funktionierender Logistik aussieht<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"410\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Bild5-2-702x410.png\" alt=\"\" class=\"wp-image-19038\" style=\"width:616px;height:359px\" srcset=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Bild5-2-702x410.png 702w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Bild5-2-300x175.png 300w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Bild5-2.png 735w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n\n\n<p>China ist mit Abstand die&nbsp;<strong>Nummer 1<\/strong>&nbsp;im Ranking nach Umsatzanteil E-Commerce. Noch beeindruckender ist, wohin die Reise gehen wird.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Allumfassende \u00d6kosysteme<\/h3>\n\n\n\n<p>Treiber der Digitalisierung sind&nbsp;<strong>umfassende Plattform\u00f6kosysteme<\/strong>&nbsp;und deren Super-Apps.<\/p>\n\n\n\n<p><strong>Alle Lebensbereiche<\/strong>&nbsp;werden in China damit abgedeckt. Von Digital Health bis zu online Gerichtsverfahren. Unterst\u00fctzt durch&nbsp;<strong>k\u00fcnstliche Intelligenz<\/strong>, bald vereinfacht durch digitale W\u00e4hrungen, wie der&nbsp;<strong>E-Yuan<\/strong>.<\/p>\n\n\n\n<p><strong>Super-Apps<\/strong>&nbsp;mit tausenden Mini-Applikationen von Drittanbietern als One-stop-Shops. Die bekanntesten Beispiele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>WeChat<\/strong><\/li>\n\n\n\n<li><strong>Alipay<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Das Motto von Alibaba nimmt es vorweg:&nbsp;<strong>\u201cTo make it easy to do business anywhere\u201d<\/strong>.<\/p>\n\n\n\n<p>Online-Shopping basiert in China auf&nbsp;<strong>Social Media<\/strong>&nbsp;und auf dem Einfluss von&nbsp;<strong>Influencern<\/strong>. Der neue Megatrend ist&nbsp;<strong>das Livestreaming<\/strong>: Einige Marken streamen (und verkaufen) in bis zu 8 Stunden pro Tag am St\u00fcck!<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 15%\"><div class=\"wp-block-media-text__content\">\n<p>Interessiert wie der Beitrag von&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/c%C3%A9dric-bussmann-7209b920\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e9dric Bussmann<\/a>&nbsp;(Head of Sales Operations bei Victorinox AG) weitergeht?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/lsuper-apps-china-kultur-und-digitalisierung-pur-take-nussbaumer\/?trackingId=Ws6dJ%2FsdTKWDuScKPffNFw%3D%3D\" target=\"_blank\" rel=\"noreferrer noopener\">Lesen Sie die ausf\u00fchrliche Version des Artikels auf Linkedin.<\/a><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Person5.jpg\" alt=\"\" class=\"wp-image-19045 size-full\" srcset=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Person5.jpg 300w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Person5-225x300.jpg 225w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Technologie\">Technologie Dilemma \u2013 Wenn die Wahl zur Qual wird<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"468\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag6-702x468.jpg\" alt=\"\" class=\"wp-image-19040\" style=\"width:667px;height:445px\" srcset=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag6-702x468.jpg 702w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag6-300x200.jpg 300w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag6-768x512.jpg 768w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag6-600x400.jpg 600w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag6-928x619.jpg 928w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Beitrag6.jpg 1079w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n\n\n<p><strong>Thema:<\/strong> Shop Systeme &amp; Co.<\/p>\n\n\n\n<p><strong>Dozent:<\/strong> <a href=\"https:\/\/www.linkedin.com\/in\/romanzenner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Roman Zenner<\/a>, Senior Technical Partner Advocate EMEA bei Shopify<\/p>\n\n\n\n<p>E-Commerce hat viele Wege, das war mir schon zu Beginn des CAS E-Commerce Management klar. Doch nun ist mir noch klarer, wie gross das Dilemma rund um das Thema Technik ist.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00abWenn man sich dem Thema Software-Auswahl mit Sinn und Verstand n\u00e4hert und nicht allen Marketing-Buzzwords blind vertraut, kann man sehr gute Technologie-Entscheidungen f\u00fcr sein Unternehmen treffen.\u00bb<\/p>\n<cite>Roman Zenner<\/cite><\/blockquote>\n\n\n\n<p>Die Shoplandschaft ist riesig. Von fixfertigen Saas (Shop-as-a-Service)-L\u00f6sungen, \u00fcber On-Premise (Software-Pakete zur Nutzung\/Installation) oder \u00fcber Eigenentwicklungen haben aber alle eines gemeinsam. Der Shop selbst ist nur ein kleiner Teil des E-Commerce-\u00d6kosystems, welches noch weiter durch CRM, CMS, Payment oder PIM-Funktionen gepr\u00e4gt wird. Das ist die pr\u00e4gendste Grunderkenntnis, welche an diesem CAS-Tag in mir grundlegend und tief verankert wurde.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"702\" height=\"378\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Bild6-2-702x378.png\" alt=\"\" class=\"wp-image-19042\" style=\"width:759px;height:409px\" srcset=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Bild6-2-702x378.png 702w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Bild6-2-300x161.png 300w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Bild6-2-768x413.png 768w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Bild6-2-928x500.png 928w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Bild6-2.png 1488w\" sizes=\"auto, (max-width: 702px) 100vw, 702px\" \/><\/figure>\n\n\n\n<p>Im Allgemeinen war mit bekannt, dass ich und der Grossteil der K\u00e4ufer mehr und \u00f6fter auf mobilen Ger\u00e4ten kaufen, als noch zu Beginn der 90er. Logisch. Jedoch wurde mir nochmals klar aufgezeigt, dass ein Shop auf Mobilen Ger\u00e4ten auch immer eine grosse Aufgabe ist. Eine native App oder eine PWA (Progressive-Web-App)? Oder gar eine Hybride-L\u00f6sung? Die Entscheidung hierf\u00fcr finde ich nicht immer ganz einfach, auch dadurch, dass sich die L\u00f6sungen immer schneller und schneller weiterentwickeln und ver\u00e4ndern. Ist eine App noch korrekt oder brauchen wir einen Shop im Metaverse? Die Zukunft wird es zeigen.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 15%\"><div class=\"wp-block-media-text__content\">\n<p>Interessiert wie der Beitrag von&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/raphael-schmitz\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raphael Schmitz<\/a> (Projektleiter Digital &amp; Video bei DACHCOM.DIGITAL AG) weitergeht?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/pulse\/technologie-dilemma-wenn-die-wahl-zur-qual-wird-michael-m-nussbaumer\/?trackingId=ue2TJUPcTkyEoWVjjIW0Aw%3D%3D\">Lesen Sie die ausf\u00fchrliche Version des Artikels auf Linkedin.<\/a><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Person6.jpg\" alt=\"\" class=\"wp-image-19044 size-full\" srcset=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Person6.jpg 300w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Person6-225x300.jpg 225w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p><strong>An weiteren Wissens-Snacks interessiert? Hier geht\u2019s zum <a href=\"https:\/\/hub.hslu.ch\/ikm\/2022\/10\/14\/e-commerce-take-aways-3-und-4-suchmaschinenoptimierung-customer-experience-sowie-innovation-und-usability-bei-online-shops\/\">zweiten Teil<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Im Rahmen des CAS E-Commerce Management an der Hochschule Luzern schreiben die Teilnehmenden \u00fcber ihr pers\u00f6nliches E-Commerce Take Away, ein Wissens-Snack direkt aus dem Unterricht. Im weiteren Verlauf des CAS erfahren die Teilnehmenden spannenden Hintergr\u00fcnde zu den Themen wie Onlinehandelslogistik und E-Commerce in China. Zudem erhalten die Teilnehmenden einen Einblick in die Shopsysteme. Was sie dabei lernen und f\u00fcr sich mitnehmen, halten sie in ihrem pers\u00f6nlichen Beitrag fest.<\/p>\n","protected":false},"author":247,"featured_media":19211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"8265,10436,6381,10291,10766,9628","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[19461,86671,4668],"tags":[86586,86093,86583,86194,86585,86584,86587],"class_list":["post-19036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-marketing-und-kommunikationsmanagement","category-weiterbildung","tag-china","tag-e-commerce","tag-logistics","tag-plattformen","tag-seamlesscommerce","tag-socialcommerce","tag-software"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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