{"id":19234,"date":"2022-11-26T11:19:14","date_gmt":"2022-11-26T10:19:14","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=19234"},"modified":"2026-02-09T14:34:15","modified_gmt":"2026-02-09T13:34:15","slug":"zehn-neue-kommunikations-und-marketingprofis","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2022\/11\/26\/zehn-neue-kommunikations-und-marketingprofis\/","title":{"rendered":"Zehn neue Kommunikations- und Marketingprofis"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Unter den Absolvent:innen des zweiten Halbjahres 2022 schlossen<\/p>\n\n\n\n<ul id=\"block-2b6bff2e-05bd-4e0e-8308-ec7353a76f3c\" class=\"wp-block-list\">\n<li>zwei Studierende den MAS in \u00ab<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Communication Management<\/a>\u00bb und<\/li>\n\n\n\n<li>acht Studierende den MAS \u00ab<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Marketing and Communication Management<\/a>\u00bb<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">ab.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Die Absolventinnen und Absolventen:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MAS Communication Management: <\/strong>Anian Heierli, Altdorf; Katarina Karadzic, Brugg.<br><strong>MAS Digital Marketing and Communication Management: <\/strong>Orlando Campo Erazo, Schlieren; Luana Gloor, Luzern; Livia Hochreutener, Zug; Sabina Hoffmann, Reinach BL; Marc Maurer, Z\u00fcrich; Patric Meyer, Zug; Yolanda Salzmann, Z\u00fcrich; Christina Schneider, Basel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-wide\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">\u00dcber den Master of Advanced Studies MAS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Im Rahmen eines Master of Advanced Studies MAS erwerben Studierende berufsbegleitend vertiefte Kompetenzen, die mit einem Abschluss entsprechend Bologna-Reform verbrieft werden. Dieser Abschluss geniesst nationale und internationale Anerkennung. Das Studienkonzept der diversen MAS am Institut f\u00fcr Kommunikation und Marketing IKM ist modular und bietet den Teilnehmenden eine auf ihre individuellen Bed\u00fcrfnisse zugeschnittene <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/weiterbildung-kommunikation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing- und Kommunikationsweiterbildung<\/a>.&nbsp;Die drei Angebote,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Communication Management<\/a>,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Brand and Marketing Management<\/a>&nbsp;sowie&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Digital Marketing and Communication Management<\/a>, bef\u00e4higen die Studierenden, Managementfunktionen in den Bereichen der Kommunikation, des Marketings, der Markenf\u00fchrung, des Produktmanagements und des Verkaufs wahrzunehmen. Zur Absolvierung eines der drei MAS-Programme k\u00f6nnen drei&nbsp;CAS-Programme&nbsp;aus einer Auswahl von aktuell&nbsp;15 Angeboten&nbsp;individuell kombiniert werden. Zus\u00e4tzlich ist ein ca. f\u00fcnfmonatiges Diplomsemester zu absolvieren, in dessen Rahmen eine thematisch frei w\u00e4hlbare Master-Arbeit geschrieben und eine m\u00fcndliche Pr\u00fcfung absolviert werden. Als weitere Leistung ist eine studienbegleitende Transfer-Arbeit in Form von einem Lerntagebuch zu erstellen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kontakt f\u00fcr Medienschaffende:<\/strong><br>Hochschule Luzern \u2013 Wirtschaft<br>Institut f\u00fcr Kommunikation und Marketing IKM<br>T +41 41 228 99 50, E-Mail: <a href=\"&#109;&#x61;&#x69;l&#116;&#x6f;:&#105;&#x6b;&#x6d;&#64;&#x68;&#x73;l&#117;&#x2e;c&#104;\" target=\"_blank\" rel=\"noreferrer noopener\">&#x69;&#x6b;&#109;&#64;&#x68;&#x73;&#x6c;&#117;&#46;&#x63;&#x68;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Am 24. November 2022 konnten wir am Institut f\u00fcr Kommunikation und Marketing IKM der Hochschule Luzern \u2013 Wirtschaft an 10 Absolventinnen und Absolventen die MAS-Diplome \u00fcberreichen. Die Diplomfeier fand in feierlicher Atmosph\u00e4re im Wirtshaus Taube in Luzern statt.<\/p>\n","protected":false},"author":129,"featured_media":19243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"16881,11083,16947,17531,11635,6623","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86671,4668],"tags":[4686,70816,70815,70817],"class_list":["post-19234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-und-kommunikationsmanagement","category-weiterbildung","tag-diplomfeier","tag-mas-brand-and-marketing-management","tag-mas-communication-management","tag-mas-digital-marketing-and-communication-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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