{"id":20269,"date":"2023-07-31T18:11:20","date_gmt":"2023-07-31T16:11:20","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=20269"},"modified":"2026-02-11T14:53:10","modified_gmt":"2026-02-11T13:53:10","slug":"im-fokus-cas-product-management-and-marketing","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2023\/07\/31\/im-fokus-cas-product-management-and-marketing\/","title":{"rendered":"Im Fokus \u2013 CAS Product Management and Marketing"},"content":{"rendered":"\n\n\n<p>Mit dem berufsbegleitenden <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/cas\/ikm\/product-management-and-marketing\/?sourceurl=\/pmm\" target=\"_blank\" rel=\"noreferrer noopener\">CAS Product Management and Marketing<\/a> erwerben die Teilnehmenden die praxisrelevanten Kompetenzen f\u00fcr die Gestaltung und Umsetzung marktorientierter Produkt- und Dienstleistungsstrategien in B-to-C- und B-to-B-M\u00e4rkten. Sie lernen, Marktleistungen in jeder Phase des Lebenszyklus mit den am besten geeigneten Instrumenten und Massnahmen zu f\u00fchren. Als interne Drehscheibe werden die Teilnehmenden s\u00e4mtliche Marketingaktivit\u00e4ten sicher und zielgerichtet koordinieren.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fallstudien als individuelle Wegweiser<\/h2>\n\n\n\n<p>Ein h\u00e4ufiges Anliegen der Teilnehmenden ist der Wunsch nach greifbaren Praxisbeispielen. Ich gehe diesem Bed\u00fcrfnis nach, indem ich gemeinsam mit den Dozierenden relevante Fallstudien ausw\u00e4hle und sie individuell f\u00fcr jeden Teilnehmenden anpasse. Im Unterricht werden diese Fallstudien intensiv diskutiert, vertieft und auf verschiedene Branchen abgeleitet. Dadurch erm\u00f6glichen wir es den Teilnehmenden, praxisnahe Erfahrungen zu sammeln und ihre Kenntnisse an realen Beispielen anzuwenden. Zus\u00e4tzlich bieten wir individuelle Unterst\u00fctzung bei der Bearbeitung von Fallstudien, um sicherzustellen, dass sie einen konkreten Nutzen daraus ziehen k\u00f6nnen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qualifizierte Dozierende und praxisorientierte Vernetzung<\/h2>\n\n\n\n<p>Die Dozierenden im CAS PMM, die seit Beginn des Programms im Einsatz sind, werden sehr hoch gesch\u00e4tzt. Sie aktualisieren kontinuierlich ihre Fallbeispiele, um sicherzustellen, dass sie stets relevant und praxisorientiert sind. Ein weiteres Highlight ist der Austausch unter den Teilnehmenden selbst. Dieser Austausch erm\u00f6glicht den Teilnehmenden, neue Netzwerke zu kn\u00fcpfen, die \u00fcber den Unterricht hinausgehen und wertvolle Verbindungen in der beruflichen Praxis schaffen.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Dozierende im CAS Product Management and Marketing<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"swiper__responsive-container \">\n\t<div class=\"swiper__responsive-wrapper\">\n\t\t<div class=\"swiper mainSwiper\">\n\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Otte-Daniel.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Daniel Otte<\/span><\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t<div class=\"slide-action slide-action-zoom\" data-id=\"6a154ff7f090f\">\uf188<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Claudio-Weiss.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Dr. Claudio Weiss<\/span><\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t<div class=\"slide-action slide-action-zoom\" data-id=\"6a154ff7f090f\">\uf188<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Faller-Edgar-1.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Edgar Faller<\/span><\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t<div class=\"slide-action slide-action-zoom\" data-id=\"6a154ff7f090f\">\uf188<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Mandl-Weboptimiert.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Dr. Teresa Valerie Mandl<\/span><\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t<div class=\"slide-action slide-action-zoom\" data-id=\"6a154ff7f090f\">\uf188<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Visarius-Heiko-1.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Dr. Heiko Visarius<\/span><\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t<div class=\"slide-action slide-action-zoom\" data-id=\"6a154ff7f090f\">\uf188<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Zbinden-Marcel-1.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Marcel Zbinden<\/span><\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t<div class=\"slide-action slide-action-zoom\" data-id=\"6a154ff7f090f\">\uf188<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Schlieper-Johann-1.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Dr. Johann Schlieper<\/span><\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t<div class=\"slide-action slide-action-zoom\" data-id=\"6a154ff7f090f\">\uf188<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Wappler-Axel-optimiert-1.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Axel Wappler<\/span><\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t<div class=\"slide-action slide-action-zoom\" data-id=\"6a154ff7f090f\">\uf188<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Grueter-Ueli-Weboptimiert.jpg\" alt=\"\">\n\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Ueli Gr\u00fcter<\/span><\/figcaption>\n\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t<div class=\"slide-action slide-action-zoom\" data-id=\"6a154ff7f090f\">\uf188<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t<\/div>\n\t\t<div class=\"swiper-pagination\"><\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"zoom-container\" data-id=\"6a154ff7f090f\">\n\t<div class=\"zoom-container-inner\">\n\t\t<div class=\"zoom-responsive-container\">\n\t\t\t<div class=\"zoom-wrapper\">\n\t\t\t\t<div class=\"swiper zoomSwiper\">\n\t\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Otte-Daniel.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Daniel Otte<\/span><\/figcaption>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"slide-action zoom-action-close\">\uf189<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Claudio-Weiss.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Dr. Claudio Weiss<\/span><\/figcaption>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"slide-action zoom-action-close\">\uf189<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Faller-Edgar-1.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Edgar Faller<\/span><\/figcaption>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"slide-action zoom-action-close\">\uf189<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Mandl-Weboptimiert.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Dr. Teresa Valerie Mandl<\/span><\/figcaption>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"slide-action zoom-action-close\">\uf189<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Visarius-Heiko-1.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Dr. Heiko Visarius<\/span><\/figcaption>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"slide-action zoom-action-close\">\uf189<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Zbinden-Marcel-1.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Marcel Zbinden<\/span><\/figcaption>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"slide-action zoom-action-close\">\uf189<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Schlieper-Johann-1.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Dr. Johann Schlieper<\/span><\/figcaption>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"slide-action zoom-action-close\">\uf189<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Wappler-Axel-optimiert-1.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Axel Wappler<\/span><\/figcaption>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"slide-action zoom-action-close\">\uf189<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\n\t\t\t\t\t\t\t\t<figure class=\"slide-figure\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"slide-image\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Grueter-Ueli-Weboptimiert.jpg\" alt=\"\">\n\t\t\t\t\t\t\t\t\t<figcaption class=\"slide-caption\"><span>Ueli Gr\u00fcter<\/span><\/figcaption>\n\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<div class=\"slide-action-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"slide-action zoom-action-close\">\uf189<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"swiper-button-prev\"><\/div>\n\t\t\t\t\t<div class=\"swiper-button-next\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p>Bei der Auswahl der Dozierenden f\u00fcr unser CAS-Programm lege ich grossen Wert auf ihre Erfahrung und Qualifikationen. Letztendlich sind es die Kontakte zu Pers\u00f6nlichkeiten aus der Praxis, die das CAS-Programm pr\u00e4gen. \u00dcber die Jahre hinweg haben wir ein starkes Netzwerk in der Product-Management-Szene aufgebaut, von dem das CAS-Programm profitiert. Der Praxisbezug ist f\u00fcr mich entscheidend, daher suche ich Dozierende, die \u00fcber umfangreiche praktische Erfahrung verf\u00fcgen. <\/p>\n\n\n\n<p>Dar\u00fcber hinaus ist es wichtig, dass unsere Lehrkr\u00e4fte in der Lage sind, auf die Teilnehmenden einzugehen und ihnen empathisch gegen\u00fcberzutreten. Wir holen regelm\u00e4\u00dfig Feedback ein, um sicherzustellen, dass diese Anforderungen erf\u00fcllt werden, und die positive Resonanz best\u00e4tigt uns, dass wir die richtige Auswahl getroffen haben. Aufgrund dieser Qualit\u00e4ten waren unsere Lehrg\u00e4nge stets gut besucht.<\/p>\n\n\n<div class=\"blue-box\">\n\t<div class=\"row\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<p>Informationen zum n\u00e4chsten CAS-Programmstart finden Sie auf folgender <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/cas\/ikm\/product-management-and-marketing\/?sourceurl=\/pmm\" target=\"_blank\" rel=\"noopener\">Webseite.\u00a0<\/a> Haben Sie Fragen, dann kontaktieren Sie uns f\u00fcr ein unverbindliches Gespr\u00e4ch.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Die Vielfalt des Product Managements steht auf der Men\u00fc-Karte dieses CAS-Programms. Bereits zum 10. Mal d\u00fcrfen wir nun dieses umfassende und prim\u00e4r praxisbezogene Feuerwerk anbieten. Bisherige Teilnehmende haben die zahlreichen Fallbeispiele sehr gesch\u00e4tzt \u2013 denn sie wurden gefordert, auch selber L\u00f6sungen bei anspruchsvollen Situationen einzubringen. Wir freuen uns sehr auf die kommende Durchf\u00fchrung!<\/p>\n","protected":false},"author":129,"featured_media":20949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"12752,10915,6240,10028,15547,7603","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[66955,86671,4668],"tags":[70816,24044,134],"class_list":["post-20269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-and-design-management","category-marketing-und-kommunikationsmanagement","category-weiterbildung","tag-mas-brand-and-marketing-management","tag-product-management","tag-weiterbildung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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