{"id":21248,"date":"2023-12-06T13:21:00","date_gmt":"2023-12-06T12:21:00","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=21248"},"modified":"2026-02-06T15:23:05","modified_gmt":"2026-02-06T14:23:05","slug":"ikm-alumni-im-interview-melanie-sulser","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2023\/12\/06\/ikm-alumni-im-interview-melanie-sulser\/","title":{"rendered":"IKM Alumni im Interview \u2013\u00a0M\u00e9lanie Sulser"},"content":{"rendered":"\n<p class=\"is-style-lead\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Erz\u00e4hl was \u00fcber dich, wer bist du?<\/h2>\n\n\n\n<p>Ich bin M\u00e9lanie, 45 Jahre jung und in meiner Freizeit findet man mich in der Natur am spazieren, Ski fahren, Langlaufen, auf dem See mit meinen SUP, im Fitness\u2026 Ich bin auch gerne mit Freundinnen unterwegs und berate sie in Modefragen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Weshalb hast du dich dazu entschieden, eine Weiterbildung zu besuchen?<\/h2>\n\n\n\n<p>Gestartet hat meine CAS Reihe am Forschungszentrum f\u00fcr Handelsmanagement an der Universit\u00e4t St. Gallen. Nach diesem CAS und durch den Zufall, dass eine Freundin von mir sich ebenfalls f\u00fcr den CAS Brand Management in Luzern interessierte, hat alles seinen Lauf genommen. Danach habe ich den CAS Customer Psychology absolviert.<\/p>\n\n\n\n<p>Nach meinen CAS-Kursen war das MAS zum greifen nah und ich habe den Schritt gewagt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Weshalb hast du dich f\u00fcr die HSLU bzw. das IKM entschieden?<\/h2>\n\n\n\n<p>Die CAS Kurse an der HSLU waren ausschlaggebend mit dem Pluspunkt der N\u00e4he zu meiner Arbeit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wo arbeitest du und was geh\u00f6rt zu deinen Aufgaben?<\/h2>\n\n\n\n<p>Ich arbeite bei MSD Merck Sharp &amp; Dohme als E-Platform Manager. Meine Hauptaufgabe ist, die eigens f\u00fcr \u00c4rzte entwickelte Online Platform, \u00fcber welche Medikamente und Impfstoffe bestellt werden k\u00f6nnen, stetig weiter zu entwickeln.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"345\" src=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Sulser_Melanie_336x345-weboptimiert.jpg\" alt=\"\" class=\"wp-image-21249\" srcset=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Sulser_Melanie_336x345-weboptimiert.jpg 336w, https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Sulser_Melanie_336x345-weboptimiert-292x300.jpg 292w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><figcaption class=\"wp-element-caption\">M\u00e9lanie Sulser, E-Platform Manager bei MSD Merck Sharp &amp; Dhome<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">In welcher Form profitiert dein Arbeitgeber von deiner Kursteilnahme? Welches neu erlernte Wissen bringt das Unternehmen weiter?<\/h2>\n\n\n\n<p>Vom vernetzten Denken \u00fcber alle wichtigen Bereiche im Digitalen Marketing vom Verst\u00e4ndnis f\u00fcr die Marke, die Marke als solches zu verbreiten, die Kunden zu verstehen, die Zahlen lesen zu k\u00f6nnen und noch vieles mehr.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Welche Relevanz hatten f\u00fcr dich die Praxisbeispiele aus dem Kurs? Was konntest du in deinem Berufsalltag adaptieren?<\/h2>\n\n\n\n<p>Die Praxisbeispiele haben mir geholfen die Theorie im Praxisalltag zu verstehen und diese in der Praxis zu verwenden. Beispielsweise half mir f\u00fcr die Konzeptionserweiterung unserer E-Platform f\u00fcr \u00c4rzte, dass ich die zuerst gelernten theoretischen Ans\u00e4tze in ebenfalls im CAS erlernten praktischen Elemente \u00fcbertragen konnte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wie hat dich das der MAS auf pers\u00f6nlicher Ebene weitergebracht? Konntest du dich entwickeln?<\/h2>\n\n\n\n<p>Die Weiterbildung hat mir geholfen in Theorie zu best\u00e4tigen, dass meine Intuition oftmals richtig ist.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><em>Das\u00a0<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/weiterbildung-kommunikation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterbildungsangebot<\/a>\u00a0am Institut f\u00fcr Kommunikation und Marketing IKM umfasst aktuell drei MAS-Programme, 15 CAS sowie 11 Weiterbildungskurse. <\/em><\/p>\n\n\n\n<p><strong>Interessiert zu erfahren was andere Alumni gesagt haben? Hier geht\u2019s zum <a href=\"https:\/\/hub.hslu.ch\/ikm\/2023\/11\/14\/ikm-alumni-im-interview-katharina-senn-precek\/\">17. Teil<\/a>.<\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wir haben Alumni unserer Weiterbildungen interviewt. In dieser Blog-Reihe erf\u00e4hrt ihr, wer hinter unseren Teilnehmenden steckt, was sie dazu bewogen hat eine Weiterbildung am IKM zu machen und wie sie davon profitieren.\u00a0Im 18. Teil haben wir M\u00e9lanie Sulser interviewt.<\/p>\n","protected":false},"author":185,"featured_media":21251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"9017,8823,7248,6147,11348,11109","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86671,113,4668],"tags":[86616,86631,70816,134],"class_list":["post-21248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-und-kommunikationsmanagement","category-news","category-weiterbildung","tag-alumni","tag-cas","tag-mas-brand-and-marketing-management","tag-weiterbildung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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