{"id":21376,"date":"2023-11-28T14:45:58","date_gmt":"2023-11-28T13:45:58","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=21376"},"modified":"2026-02-09T13:46:18","modified_gmt":"2026-02-09T12:46:18","slug":"16-neue-kommunikations-und-marketingspezialistinnen","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2023\/11\/28\/16-neue-kommunikations-und-marketingspezialistinnen\/","title":{"rendered":"16 neue Kommunikations- und Marketingspezialist:innen"},"content":{"rendered":"\n<p class=\"is-style-default\">Unter den Kommunikations- und Marketingspezialist:innen des zweiten Halbjahres 2023 schlossen<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>elf Teilnehmende den <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/?sourceurl=\/bmm#?filters=108\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Brand and Marketing Management<\/a> und<\/li>\n\n\n\n<li>f\u00fcnf Teilnehmende den <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/?sourceurl=\/dmc#?filters=108\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Digital Marketing and Communication Management<\/a><\/li>\n<\/ul>\n\n\n\n<p>ab.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Die Absolventinnen und Absolventen<\/strong> &#8211; neue Kommunikations- und Marketingspezialist:innen<\/h2>\n\n\n\n<p><strong>MAS Brand and Marketing Management<\/strong>: J\u00f6rg Amstad, Buchrain; Michael Lipp, Kriens; Fabian M\u00fcller, Winterthur; Patrick Roth, M\u00fcnchenstein; Anja Sch\u00f6pfer, Lenzburg; Christina Sidler, Baar; Patrick Stalder, Zofingen; Martin Stauch, Winterthur; Sarah Sutter, Oberwil BL; Stephanie Waller, Eich; Sabine Wettstein, Adligenswil.<\/p>\n\n\n\n<p><strong>MAS Digital Marketing and Communication Management: <\/strong>Fabienne Frauenfelder, Lufingen; Raphael M\u00fclli, Z\u00fcrich; Michelle Steinemann, Bern; Patricia Tobler-Imbach, Baar; Johannes von Niederh\u00e4usern, Z\u00fcrich.<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00dcber den Master of Advanced Studies MAS<\/strong><\/h2>\n\n\n\n<p>Im Rahmen eines Master of Advanced Studies MAS erwerben Teilnehmende berufsbegleitend vertiefte Kompetenzen, die mit einem Abschluss entsprechend Bologna-Reform verbrieft werden. Dieser Abschluss geniesst nationale und internationale Anerkennung. Das Studienkonzept der diversen MAS am Institut f\u00fcr Kommunikation und Marketing IKM ist modular und bietet den Teilnehmenden eine auf ihre individuellen Bed\u00fcrfnisse zugeschnittene <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/weiterbildung-kommunikation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weiterbildung<\/a>.&nbsp;Die drei Angebote,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/?sourceurl=\/cm#?filters=108\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Communication Management<\/a>,&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/?sourceurl=\/bmm#?filters=108\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Brand and Marketing Management&nbsp;<\/a>sowie&nbsp;<a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/?sourceurl=\/dmc#?filters=108\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Digital Marketing and Communication Management<\/a>, bef\u00e4higen die Teilnehmenden, Managementfunktionen in den Bereichen der Kommunikation, des Marketings, der Markenf\u00fchrung, des Produktmanagements und des Verkaufs wahrzunehmen.<\/p>\n\n\n\n<p>Zur Absolvierung eines der drei MAS-Programme k\u00f6nnen drei&nbsp;CAS-Programme&nbsp;aus einer Auswahl von aktuell&nbsp;15 Angeboten&nbsp;individuell kombiniert werden. Zus\u00e4tzlich ist ein Diplomsemester zu absolvieren, in welchem eine thematisch frei w\u00e4hlbare Master-Arbeit geschrieben und eine m\u00fcndliche Pr\u00fcfung absolviert wird. Als weitere Leistung ist eine studienbegleitende Transfer-Arbeit in Form von einem Lerntagebuch zu erstellen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong>Hochschule Luzern<\/strong><br>Die Hochschule Luzern vereinigt die Departemente Technik &amp; Architektur, Wirtschaft, Soziale Arbeit, Design &amp; Kunst, Musik und Informatik. Rund 5\u2019900 Studierende absolvieren ein Bachelor- oder Master-Studium, knapp 4\u2019400 besuchen eine Weiterbildung. Die Hochschule Luzern ist die gr\u00f6sste Bildungsinstitution in der Zentralschweiz und besch\u00e4ftigt \u00fcber 1\u2019500 Mitarbeitende.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ende November konnten wir am Institut f\u00fcr Kommunikation und Marketing IKM der Hochschule Luzern \u2013 Wirtschaft an 16 Absolventinnen und Absolventen die MAS-Diplome \u00fcberreichen. Die Diplomfeier fand in feierlicher Atmosph\u00e4re im Schiffrestaurant Wilhelm Tell in Luzern statt.<\/p>\n","protected":false},"author":247,"featured_media":21378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"19445,8545,10506,18922,11315,12230","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86671,113,4668],"tags":[4686,70816,70815,70817],"class_list":["post-21376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-und-kommunikationsmanagement","category-news","category-weiterbildung","tag-diplomfeier","tag-mas-brand-and-marketing-management","tag-mas-communication-management","tag-mas-digital-marketing-and-communication-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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