{"id":21424,"date":"2023-12-13T13:34:27","date_gmt":"2023-12-13T12:34:27","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=21424"},"modified":"2026-02-11T14:53:10","modified_gmt":"2026-02-11T13:53:10","slug":"gamification-aus-spass-wird-cashflow","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2023\/12\/13\/gamification-aus-spass-wird-cashflow\/","title":{"rendered":"Gamification: Aus Spass wird Cashflow"},"content":{"rendered":"\n

Die Business-Landschaft hat sich radikal gewandelt: Kund:innen verlangen nicht mehr nur nach Produkten, sondern nach einzigartigen Erlebnissen. Eine Antwort darauf liegt in der Welt der Spiele. Erfahren Sie, warum Game-Designer Meister im Schaffen fesselnder Erlebnisse sind und wie Customer-Experience-Manager von ihren Strategien profitieren k\u00f6nnen. Hier<\/a> geht’s zum vollst\u00e4ndigen Beitrag zum Thema Gamification.<\/p>\n\n\n\n

Lesen Sie unser Alumni-Interview mit Dominik Scheier<\/a>, der sein Gamification-Wissen aus dem CAS Digital Customer Experience<\/a> im Berufsalltag anwenden konnte.<\/p>\n\n\n\n

Der Beitrag zum Thema Gamification wurde von Wolfgang Rathert verfasst. Er leitet den CAS Digital Customer Experience und ist Dozent f\u00fcr Game-Based Design und Community Building an der Hochschule Luzern (HSLU).<\/p>\n","protected":false},"excerpt":{"rendered":"

In einer \u00c4ra, in der die Wertsch\u00f6pfung im Kopf der Konsument:innen stattfindet, wird Customer-Experience-Management zur Schl\u00fcsselkompetenz. Doch wie k\u00f6nnen Unternehmen die Aufmerksamkeit gewinnen und Kund:innen langfristig begeistern?<\/p>\n","protected":false},"author":247,"featured_media":21425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"9261,8064,10239,11144,20704,9914","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[66956,86671],"tags":[],"class_list":["post-21424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-experience","category-marketing-und-kommunikationsmanagement"],"acf":[],"yoast_head":"\nGamification: Aus Spass wird Cashflow - IKM-Blog<\/title>\n<meta name=\"description\" content=\"Kund:innen verlangen nicht mehr nur nach Produkten, sondern nach einzigartigen Erlebnissen. 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