Als Gemeinde oder \u00f6ffentliche Verwaltung auf Social Media pr\u00e4sent zu sein \u2013 macht das Sinn? Wo liegen die Stolpersteine? HSLU-Dozentin\u00a0Seraina Mohr\u00a0gibt in der\u00a0Luzerner Zeitung\u00a0Auskunft. Sie weiss: Ein gut gemachter Auftritt schafft N\u00e4he zur Bev\u00f6lkerung und birgt Chancen f\u00fcr mehr Austausch.<\/p>\n","protected":false},"author":129,"featured_media":21607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"13008,8105,21243,10859,19183,8634","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86536,86671],"tags":[86651,86652,85805],"class_list":["post-21604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-den-medien","category-marketing-und-kommunikationsmanagement","tag-chancen","tag-oeffentlicheverwaltung","tag-socialmedia"],"acf":[],"yoast_head":"\n
Social Media in der \u00f6ffentlichen Verwaltung<\/title>\n<meta name=\"description\" content=\"Als Gemeinde oder \u00f6ffentliche Verwaltung auf Social Media pr\u00e4sent zu sein \u2013 macht das Sinn? HSLU-Dozentin ordnet ein.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media in der \u00f6ffentlichen Verwaltung\" \/>\n<meta property=\"og:description\" content=\"Als Gemeinde oder \u00f6ffentliche Verwaltung auf Social Media pr\u00e4sent zu sein \u2013 macht das Sinn? HSLU-Dozentin ordnet ein.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/\" \/>\n<meta property=\"og:site_name\" content=\"IKM-Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-08T08:30:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-06T14:16:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/SocialMedia-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabienne Geiser-Wyss\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschrieben von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabienne Geiser-Wyss\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/\"},\"author\":{\"name\":\"Fabienne Geiser-Wyss\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/#\\\/schema\\\/person\\\/00cf015a1f50ba97639964036d18d96b\"},\"headline\":\"Social Media in der \u00f6ffentlichen Verwaltung: Instagram als Schl\u00fcsselplattform f\u00fcr j\u00fcngere Zielgruppen?\",\"datePublished\":\"2024-01-08T08:30:14+00:00\",\"dateModified\":\"2026-02-06T14:16:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/\"},\"wordCount\":23,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/wp-content\\\/blogs.dir\\\/489\\\/files\\\/sites\\\/8\\\/SocialMedia-1.jpg\",\"keywords\":[\"Chancen\",\"\u00d6ffentlicheVerwaltung\",\"socialmedia\"],\"articleSection\":[\"In den Medien\",\"Marketing- und Kommunikationsmanagement\"],\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/\",\"name\":\"Social Media in der \u00f6ffentlichen Verwaltung\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/wp-content\\\/blogs.dir\\\/489\\\/files\\\/sites\\\/8\\\/SocialMedia-1.jpg\",\"datePublished\":\"2024-01-08T08:30:14+00:00\",\"dateModified\":\"2026-02-06T14:16:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/#\\\/schema\\\/person\\\/00cf015a1f50ba97639964036d18d96b\"},\"description\":\"Als Gemeinde oder \u00f6ffentliche Verwaltung auf Social Media pr\u00e4sent zu sein \u2013 macht das Sinn? HSLU-Dozentin ordnet ein.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/#breadcrumb\"},\"inLanguage\":\"de-CH\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de-CH\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/#primaryimage\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/wp-content\\\/blogs.dir\\\/489\\\/files\\\/sites\\\/8\\\/SocialMedia-1.jpg\",\"contentUrl\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/wp-content\\\/blogs.dir\\\/489\\\/files\\\/sites\\\/8\\\/SocialMedia-1.jpg\",\"width\":1920,\"height\":1100,\"caption\":\"Junge Personen am Smartphone, Social Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/2024\\\/01\\\/08\\\/social-media-in-der-offentlichen-verwaltung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Social Media in der \u00f6ffentlichen Verwaltung: Instagram als Schl\u00fcsselplattform f\u00fcr j\u00fcngere Zielgruppen?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/#website\",\"url\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/\",\"name\":\"IKM-Blog\",\"description\":\"Kommunikation und Marketing an der Hochschule Luzern \u2013 Wirtschaft\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-CH\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/hub.hslu.ch\\\/ikm\\\/#\\\/schema\\\/person\\\/00cf015a1f50ba97639964036d18d96b\",\"name\":\"Fabienne Geiser-Wyss\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Social Media in der \u00f6ffentlichen Verwaltung","description":"Als Gemeinde oder \u00f6ffentliche Verwaltung auf Social Media pr\u00e4sent zu sein \u2013 macht das Sinn? HSLU-Dozentin ordnet ein.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/","og_locale":"de_DE","og_type":"article","og_title":"Social Media in der \u00f6ffentlichen Verwaltung","og_description":"Als Gemeinde oder \u00f6ffentliche Verwaltung auf Social Media pr\u00e4sent zu sein \u2013 macht das Sinn? HSLU-Dozentin ordnet ein.","og_url":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/","og_site_name":"IKM-Blog","article_published_time":"2024-01-08T08:30:14+00:00","article_modified_time":"2026-02-06T14:16:20+00:00","og_image":[{"width":1920,"height":1100,"url":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/SocialMedia-1.jpg","type":"image\/jpeg"}],"author":"Fabienne Geiser-Wyss","twitter_card":"summary_large_image","twitter_misc":{"Geschrieben von":"Fabienne Geiser-Wyss","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/#article","isPartOf":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/"},"author":{"name":"Fabienne Geiser-Wyss","@id":"https:\/\/hub.hslu.ch\/ikm\/#\/schema\/person\/00cf015a1f50ba97639964036d18d96b"},"headline":"Social Media in der \u00f6ffentlichen Verwaltung: Instagram als Schl\u00fcsselplattform f\u00fcr j\u00fcngere Zielgruppen?","datePublished":"2024-01-08T08:30:14+00:00","dateModified":"2026-02-06T14:16:20+00:00","mainEntityOfPage":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/"},"wordCount":23,"commentCount":0,"image":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/#primaryimage"},"thumbnailUrl":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/SocialMedia-1.jpg","keywords":["Chancen","\u00d6ffentlicheVerwaltung","socialmedia"],"articleSection":["In den Medien","Marketing- und Kommunikationsmanagement"],"inLanguage":"de-CH","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/","url":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/","name":"Social Media in der \u00f6ffentlichen Verwaltung","isPartOf":{"@id":"https:\/\/hub.hslu.ch\/ikm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/#primaryimage"},"image":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/#primaryimage"},"thumbnailUrl":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/SocialMedia-1.jpg","datePublished":"2024-01-08T08:30:14+00:00","dateModified":"2026-02-06T14:16:20+00:00","author":{"@id":"https:\/\/hub.hslu.ch\/ikm\/#\/schema\/person\/00cf015a1f50ba97639964036d18d96b"},"description":"Als Gemeinde oder \u00f6ffentliche Verwaltung auf Social Media pr\u00e4sent zu sein \u2013 macht das Sinn? HSLU-Dozentin ordnet ein.","breadcrumb":{"@id":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/#breadcrumb"},"inLanguage":"de-CH","potentialAction":[{"@type":"ReadAction","target":["https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/"]}]},{"@type":"ImageObject","inLanguage":"de-CH","@id":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/#primaryimage","url":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/SocialMedia-1.jpg","contentUrl":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/SocialMedia-1.jpg","width":1920,"height":1100,"caption":"Junge Personen am Smartphone, Social Media"},{"@type":"BreadcrumbList","@id":"https:\/\/hub.hslu.ch\/ikm\/2024\/01\/08\/social-media-in-der-offentlichen-verwaltung\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/hub.hslu.ch\/ikm\/"},{"@type":"ListItem","position":2,"name":"Social Media in der \u00f6ffentlichen Verwaltung: Instagram als Schl\u00fcsselplattform f\u00fcr j\u00fcngere Zielgruppen?"}]},{"@type":"WebSite","@id":"https:\/\/hub.hslu.ch\/ikm\/#website","url":"https:\/\/hub.hslu.ch\/ikm\/","name":"IKM-Blog","description":"Kommunikation und Marketing an der Hochschule Luzern \u2013 Wirtschaft","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/hub.hslu.ch\/ikm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-CH"},{"@type":"Person","@id":"https:\/\/hub.hslu.ch\/ikm\/#\/schema\/person\/00cf015a1f50ba97639964036d18d96b","name":"Fabienne Geiser-Wyss"}]}},"featured_image_src":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/SocialMedia-1.jpg","featured_image_src_square":"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/SocialMedia-1.jpg","author_info":{"display_name":"Fabienne Geiser-Wyss","author_link":"https:\/\/hub.hslu.ch\/ikm\/author\/fabiennewyss\/"},"_links":{"self":[{"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/posts\/21604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/users\/129"}],"replies":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/comments?post=21604"}],"version-history":[{"count":7,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/posts\/21604\/revisions"}],"predecessor-version":[{"id":24345,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/posts\/21604\/revisions\/24345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/media\/21607"}],"wp:attachment":[{"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/media?parent=21604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/categories?post=21604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hub.hslu.ch\/ikm\/wp-json\/wp\/v2\/tags?post=21604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}} ![\"\"](\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Kanton-Luzern-4.1.24-702x354.jpg\")
<\/figure>\n","protected":false},"excerpt":{"rendered":"