{"id":21930,"date":"2024-03-05T13:20:31","date_gmt":"2024-03-05T12:20:31","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=21930"},"modified":"2026-02-11T14:53:10","modified_gmt":"2026-02-11T13:53:10","slug":"hinter-den-kulissen-des-major-marketing","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2024\/03\/05\/hinter-den-kulissen-des-major-marketing\/","title":{"rendered":"Hinter den Kulissen des Major Marketing"},"content":{"rendered":"\n\n\n

Daten finden, verstehen und einsetzen<\/h2>\n\n\n\n

Im letzten Semester, Modul Marketing Analytics, lernen die Studierenden Daten zu finden, zu verstehen und einzusetzen. Neben Wirkungsanalysen von z.B. Social Media Kampagnen erstellen sie auch Dashboards. Entweder mit moderner Visualisierungssoftware wie Tableau oder Microsoft Power BI oder aber mit einfachen Tools um Wireframes zu skizzieren. In Workshops und zusammen mit ihren Coaches bereiten sie in Kleingruppen sinnvolle Daten auf und erg\u00e4nzen sie mit Sekund\u00e4rdaten. Das Ziel dieser Einheit ist es, die Relevanz von Daten im Marketing zu verstehen und zu nutzen. So k\u00f6nnen die Studierenden dann in der Praxis schnell die wichtigsten Unternehmenskennzahlen (KPIs) nachverfolgen, Entwicklungen sowie Trends fr\u00fchzeitig identifizieren und fundierte Empfehlungen f\u00fcr Marketing- und Brandingstrategien ableiten. <\/p>\n\n\n\n

\"Dashboard<\/figure>\n\n\n\n

In dieser Beispielarbeit zeigen die Studierenden mithilfe von Microsoft Power BI, wie sich der Ausbau von Photovoltaiksystemen entwickelt. Diese Analyse kann dazu verwendet werden, Investitionsentscheidungen im Bereich der nachhaltigen Energie zu unterst\u00fctzen. Dar\u00fcber hinaus bietet sie einen umfassenden Einblick in die aktuelle Entwicklung und zuk\u00fcnftige Potenziale der Photovoltaikbranche. <\/p>\n\n\n\n

Transmediales Tagebuch: Erkl\u00e4rvideos<\/h2>\n\n\n\n

Im Modul Digital Marketing & Omnichannel Management dient das Transmediale Tagebuch dazu, Lerninhalte nicht nur zu verstehen, sondern auch als Beitr\u00e4ge umzusetzen. Die Studierenden w\u00e4hlen selbst Themen wie beispielsweise Influencer Marketing, Online Shops, Branding aber auch UX (User Expererience) aus und bereiten diese f\u00fcr ein Laienpublikum in Form von Videos, Podcasts, Landingpages oder neuerdings auch KI-Visualisierungen mit einfachen Tools auf. Die Studierenden sind im Job dann schnell in der Lage, Inhalte in verschiedenen Beitragsformaten zu erstellen und zu nutzen, ohne auf Dritte angewiesen zu sein.<\/p>\n\n\n\n

Ein Beispiel ist die Landingpage zum Thema «User Experience Design»: Micropage<\/a>.<\/p>\n\n\n\n

Ein weiteres Beispiel, das eine Studierende im Rahmen des Moduls Digital Marketing & Omnichannel Management erstellt hat ist das folgende Video:<\/p>\n\n\n\n

Interessiert? Hier<\/a> erfahren Sie mehr \u00fcber den Major Marketing.<\/p>\n\n\n\n

\"Leiterin<\/figure><\/div><\/div>

Prof. Dr. Anja Janoschka<\/h2>

Dozentin am Institut f\u00fcr Kommunikation und Marketing IKM<\/p>

<\/div>
    <\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

    Der Major Marketing (Bachelor of Science in Business Administration) bereitet Studierende auf die modernen Herausforderungen des Marketings vor, indem er die aktuellen und digitalen Entwicklungen immer einbezieht. Durch die praxisorientierte Ausbildung und kontinuierliche Zusammenarbeit mit Unternehmen lernen Studierende, Marketing- und Brandingprojekte effektiv zu planen und umzusetzen. Dieser Blogbeitrag gibt einen kleinen Einblick in die zu erbringenden Leistungsnachweise des Majors Marketing. Von Podcasts und Erkl\u00e4rvideos aber auch Micropages und KI-Visualisierungen ist alles dabei. E-Commerce, Influencer, Social Media, Omnichannel und Nachhaltigkeit sind nur einige der Content-Themen, die hierzu genutzt werden. <\/p>\n","protected":false},"author":247,"featured_media":21957,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"11925,9806,18594,12963,7345,10446","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[53989,86062,66958,86671,113,4165],"tags":[10237,86662,85505,86663,86664,86665],"class_list":["post-21930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-data-science-in-marketing","category-digital-marketing","category-marketing-und-kommunikationsmanagement","category-news","category-studium","tag-ausbildung","tag-bachelor-of-science","tag-digital-marketing","tag-major-marketing","tag-marketing-analytics","tag-omnichannel-management"],"acf":[],"yoast_head":"\nHinter den Kulissen des Major Marketing - 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