{"id":22563,"date":"2024-05-28T08:26:27","date_gmt":"2024-05-28T06:26:27","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=22563"},"modified":"2026-02-11T14:53:10","modified_gmt":"2026-02-11T13:53:10","slug":"im-fokus-cas-e-commerce-management-2","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2024\/05\/28\/im-fokus-cas-e-commerce-management-2\/","title":{"rendered":"Im Fokus \u2013 CAS E-Commerce Management"},"content":{"rendered":"\n\n\n

Matthias, du hast k\u00fcrzlich die Leitung des CAS E-Commerce Management an der HSLU \u00fcbernommen. Was reizte dich an dieser Aufgabe?<\/strong>
Neben meiner Dozentent\u00e4tigkeit bin ich seit vielen Jahren als Berater f\u00fcr Handel und Produzenten t\u00e4tig, habe sowohl das rasante Wachstum als auch die derzeit schwierigen Zeiten mit hoher Kosten- und Profitabilit\u00e4tsorientierung und den angestossenen Wandel der Branche miterlebt. Mich fasziniert die Dynamik im E-Commerce und die st\u00e4ndige Innovationsbereitschaft, die es braucht, um erfolgreich zu sein. Mit dem CAS E-Commerce Management m\u00f6chte ich mein Wissen, Erfahrungen und vor allem Netzwerk an die n\u00e4chste Generation von E-Commerce-Experten weitergeben und dazu beitragen, dass sie die Herausforderungen des digitalen Handels erfolgreich meistern. <\/p>\n\n\n\n

Wie wirst du den bestehenden CAS weiterentwickeln?<\/strong>
Mein Ziel ist es, den CAS E-Commerce Management zur ersten Anlaufstelle f\u00fcr praxisorientierte E-Commerce Weiterbildungen im DACH-Raum zu machen. Dazu statten wir die Teilnehmenden mit dem \u00abrichtigen\u00bb Werkzeugkasten f\u00fcr E-Commerce & Retail Management aus. Und zeigen ihnen anhand von Case Studies auch praxisnah, wie sie ihn benutzen! Unser Ziel ist es, Relevanz und Aktualit\u00e4t f\u00fcr die Teilnehmenden zu erzeugen. Dazu arbeiten wir mit den jeweiligen Top-Expert:innen eines Themenfelds im DACH-Raum zusammen, um diesen Zielen auch gerecht zu werden.<\/p>\n\n\n\n

Das klingt sehr umfangreich. Was lernen die Teilnehmenden?<\/strong>
Das Hauptziel eines jeden H\u00e4ndlers ist es, in Summe einen positiven Deckungsbeitrag zu erwirtschaften. Grundlage f\u00fcr unseren CAS bildet also eine auf E-Commerce modifizierte Wertekette mit entsprechenden Bausteinen, die in Summe zum Gesch\u00e4ftsmodellerfolg f\u00fchren.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Alle Themen finden sich hier<\/a>.<\/p>\n\n\n\n

Ein weiterer Faktor, der den CAS E-Commerce Management der HSLU Deiner Meinung nach auszeichnet, ist das Team der Dozierenden. Wie w\u00fcrdest Du das Team beschreiben?<\/strong>
Als Team aus erfahrenen Expert:innen aus der Praxis, die ihr Wissen und ihre Erfahrung aus erster Hand an die Teilnehmer weitergeben k\u00f6nnen. Hier bereits eine kleine Auswahl:<\/p>\n\n\n\n

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Was ist dein abschliessendes Fazit?<\/strong>
Der CAS E-Commerce Management des IKM der HSLU ist ein hervorragendes Weiterbildungsprogramm f\u00fcr Fachkr\u00e4fte, die ihre Kompetenzen im Bereich E-Commerce weiterentwickeln m\u00f6chten. Das Programm bietet eine umfassende und praxisorientierte Ausbildung, ein erfahrenes Team von Dozierenden und eine Vielzahl von F\u00e4higkeiten, um beruflich weiterzukommen.<\/p>\n\n\n

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CAS E-Commerce Management<\/strong>: Neue Impulse f\u00fcr Ihren digitalen Erfolg!
\nProgrammstart am 23. August 2024\u00a0 – Jetzt anmelden!<\/a><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Alles neu macht der Mai: Unser E-Commerce Experte Prof. Dr. Matthias Schu \u00fcbernimmt den CAS E-Commerce Management der Hochschule Luzern. Sein Ziel: Weiterbildungsteilnehmende nicht nur mit den aktuellsten Entwicklungen im E-Commerce vertraut machen und ihnen die Bausteine mitgeben, die in der heutigen, herausfordernden E-Commerce Welt zum Erfolg f\u00fchren, sondern ebenfalls mit den Top Shots der Branche im DACH-Raum als Dozierende ein Weiterbildungs-Netzwerk schaffen, das seinesgleichen sucht.<\/p>\n","protected":false},"author":185,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"11057,17294,19456,6557,12716,6432","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86671,4668],"tags":[86093,134],"class_list":["post-22563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-und-kommunikationsmanagement","category-weiterbildung","tag-e-commerce","tag-weiterbildung"],"acf":[],"yoast_head":"\nE-Commerce 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