{"id":22685,"date":"2024-06-10T11:40:59","date_gmt":"2024-06-10T09:40:59","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=22685"},"modified":"2026-02-11T14:53:11","modified_gmt":"2026-02-11T13:53:11","slug":"23-neue-kommunikations-und-marketingprofis","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2024\/06\/10\/23-neue-kommunikations-und-marketingprofis\/","title":{"rendered":"23 neue Kommunikations- und Marketingprofis"},"content":{"rendered":"\n<p class=\"is-style-lead\"><em> Die Diplomfeier fand in feierlicher Atmosph\u00e4re im Restaurant Reussbad chez Thomas in Luzern statt.<\/em><\/p>\n\n\n\n<p>Unter den Absolvierenden des ersten Halbjahres 2024 schlossen<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>dreizehn Studierende den <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/?sourceurl=\/bmm#?filters=108\">MAS Brand and Marketing Manageme<\/a><a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/brand-and-marketing-management\/?sourceurl=\/bmm#?filters=108\" target=\"_blank\" rel=\"noreferrer noopener\">nt<\/a><\/li>\n\n\n\n<li>f\u00fcnf Studierende den <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/communication-management\/?sourceurl=\/cm#?filters=108\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Communication Management<\/a> und<\/li>\n\n\n\n<li>f\u00fcnf Studierende den <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/weiterbildung\/mas\/ikm\/digital-marketing-and-communication-management\/?sourceurl=\/dmc#?filters=108\" target=\"_blank\" rel=\"noreferrer noopener\">MAS Digital Marketing and Communication Management<\/a><\/li>\n<\/ul>\n\n\n\n<p>ab.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die Absolventinnen und Absolventen<\/h2>\n\n\n\n<p><strong>MAS Brand and Marketing Management<\/strong>: Benjamin Aellen, Basel; Camilla Birchler, Z\u00fcrich; Stefanie Clas, Z\u00fcrich; Selina Anna Emmanouil, Z\u00fcrich; Luca Frey, Oberrieden; Andrea Heller, Luzern; Simon Hochstrasser, Uster; Katharina H\u00f6ra, Bern; Angela Kaufmann, Solothurn; Marcel Langenegger, Mettmenstetten; Alejandra Pecka, DE-Forchheim; Jamila Vogt, Urtenen-Sch\u00f6nb\u00fchl; Philipp W\u00fcst, Luzern.<\/p>\n\n\n\n<p><strong>MAS Communication Management: <\/strong>Petra Arnold, H\u00fcnenberg See; Simon Baumann, Kaltbach; Andrea B\u00fcnzli, Luzern; Sara Lea Heiniger, Basel; Dominik Scheier, Zofingen.<\/p>\n\n\n\n<p><strong>MAS Digital Marketing and Communication Management: <\/strong>Simon Huwiler, Lenzburg; Yves Keller, Cham; Chantal Koller, Sarnen; Corinne Kuhn, Z\u00fcrich; Rafael Wolter, Bellikon.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00dcber den Master of Advanced Studies MAS<\/strong><\/h2>\n\n\n\n<p>Im Rahmen eines Master of Advanced Studies MAS erwerben Studierende berufsbegleitend vertiefte Kompetenzen, die mit einem Abschluss entsprechend Bologna-Reform verbrieft werden. Dieser Abschluss geniesst nationale und internationale Anerkennung. Das Studienkonzept der diversen MAS am Institut f\u00fcr Kommunikation und Marketing IKM ist modular und bietet den Teilnehmenden eine auf ihre individuellen Bed\u00fcrfnisse zugeschnittene Weiterbildung.&nbsp;Die drei Angebote,&nbsp;MAS Communication Management,&nbsp;MAS Brand and Marketing Management&nbsp;sowie&nbsp;MAS Digital Marketing and Communication Management, bef\u00e4higen die Studierenden, Managementfunktionen in den Bereichen der Kommunikation, des Marketings, der Markenf\u00fchrung, des Produktmanagements und des Verkaufs wahrzunehmen.<\/p>\n\n\n\n<p>Zur Absolvierung eines der drei MAS-Programme k\u00f6nnen drei&nbsp;CAS-Programme&nbsp;aus einer Auswahl von aktuell&nbsp;15 Angeboten&nbsp;individuell kombiniert werden. <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/institute\/ikm\/weiterbildung-kommunikation-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hier gelangen Sie zu unserem Weiterbildungsangebot. <\/a>Zus\u00e4tzlich ist ein ca. f\u00fcnfmonatiges Diplomsemester zu absolvieren, in dessen Rahmen eine thematisch frei w\u00e4hlbare Master-Arbeit geschrieben und eine m\u00fcndliche Pr\u00fcfung absolviert werden. Als weitere Leistung ist eine studienbegleitende Transfer-Arbeit in Form von einem Lerntagebuch zu erstellen.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" \/>\n\n\n\n<p><strong><a href=\"https:\/\/www.hslu.ch\/de-ch\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hochschule Luzern<\/a><\/strong><br>Die Hochschule Luzern vereinigt die Departemente Technik &amp; Architektur, Wirtschaft, Soziale Arbeit, Design &amp; Kunst, Musik und Informatik. Rund 5\u2019900 Studierende absolvieren ein Bachelor- oder Master-Studium, knapp 4\u2019400 besuchen eine Weiterbildung. Die Hochschule Luzern ist die gr\u00f6sste Bildungsinstitution in der Zentralschweiz und besch\u00e4ftigt \u00fcber 1\u2019500 Mitarbeitende.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anfangs Juni konnten wir am Institut f\u00fcr Kommunikation und Marketing IKM der Hochschule Luzern \u2013 Wirtschaft an 23 Absolventinnen und Absolventen die MAS-Diplome \u00fcberreichen. <\/p>\n","protected":false},"author":129,"featured_media":22693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"19795,21055,22046,20142,11006,13850","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86671,113,4668],"tags":[4686,70816,70815,70817,134],"class_list":["post-22685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-und-kommunikationsmanagement","category-news","category-weiterbildung","tag-diplomfeier","tag-mas-brand-and-marketing-management","tag-mas-communication-management","tag-mas-digital-marketing-and-communication-management","tag-weiterbildung"],"acf":[],"yoast_head":"<!-- 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