{"id":23754,"date":"2025-05-27T15:57:07","date_gmt":"2025-05-27T13:57:07","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=23754"},"modified":"2026-02-11T14:53:11","modified_gmt":"2026-02-11T13:53:11","slug":"die-kuehlkette-als-unterschaetzter-faktor-bei-e-food","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2025\/05\/27\/die-kuehlkette-als-unterschaetzter-faktor-bei-e-food\/","title":{"rendered":"Die K\u00fchlkette als untersch\u00e4tzter Faktor bei E-Food"},"content":{"rendered":"\n<p class=\"is-style-lead\"><em><\/p>\n\n\n\n<p>Den vollst\u00e4ndigen Beitrag lesen Sie in der <a href=\"https:\/\/www.e-pages.dk\/lebensmittelzeitung\/883\/article\/2276059\/41\/2\/render\/?page_url=https%3A%2F%2Femag.lebensmittelzeitung.net%2Ftitles%2Flebensmittelzeitung%2F3497%2Fpublications%2F883%2Fpages%2F40&amp;token=83b0c14179736b544160e4af85e03d93\" target=\"_blank\" rel=\"noreferrer noopener\">Lebensmittel Zeitung<\/a>.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Die K\u00fchlkette z\u00e4hlt bei E-Food zu den entscheidenden Erfolgsfaktoren und Kostentreibern \u2013 jedoch wird sie von vielen Anbietern noch immer untersch\u00e4tzt und steht auch beim Endverbraucher nicht im Aufmerksamkeitsfokus. Unser E-Commerce-Experte, Prof. Dr. Matthias Schu, Leiter CAS E-Commerce Management bei uns am Institut f\u00fcr Kommunikation und Marketing, schreibt in der Lebensmittel Zeitung \u00fcber die verschiedenen Ans\u00e4tze sowie die Vor- und Nachteile der verschiedenen K\u00fchlm\u00f6glichkeiten.<\/p>\n","protected":false},"author":185,"featured_media":23757,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"10799,21519,12149,12963,11571,20142","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86536,86671],"tags":[],"class_list":["post-23754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-den-medien","category-marketing-und-kommunikationsmanagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>K\u00fchlkette als untersch\u00e4tzter Faktor bei E-Food<\/title>\n<meta name=\"description\" content=\"Die K\u00fchlkette z\u00e4hlt bei E-Food zu den entscheidenden Erfolgsfaktoren und Kostentreibern. 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