{"id":24922,"date":"2026-07-17T16:08:15","date_gmt":"2026-07-17T14:08:15","guid":{"rendered":"https:\/\/hub.hslu.ch\/ikm\/?p=24922"},"modified":"2026-07-17T16:09:05","modified_gmt":"2026-07-17T14:09:05","slug":"die-philosophie-hinter-elon-musk","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/ikm\/2026\/07\/17\/die-philosophie-hinter-elon-musk\/","title":{"rendered":"Die Philosophie hinter Elon Musk"},"content":{"rendered":"\n<p class=\"is-style-default\">Was treibt Elon Musk an? Der Kommunikationswissenschaftler <a href=\"https:\/\/www.hslu.ch\/de-ch\/hochschule-luzern\/ueber-uns\/personensuche\/profile\/?pid=4677\">Prof. Dr. Philipp Bachmann<\/a> zeigt gemeinsam mit <a href=\"https:\/\/www.unifr.ch\/directory\/de\/people\/11555\/7f35a\">Prof. Dr. Diana Ingenhoff<\/a>, dass sich Musks provokanter F\u00fchrungsstil und sein Umgang mit Kritik und \u00d6ffentlichkeit durch die Philosophie der Schriftstellerin Ayn Rand erkl\u00e4ren lassen. Der Gastbeitrag beleuchtet die ideologischen Wurzeln von Musks Handeln und diskutiert deren Bedeutung f\u00fcr Kommunikation, Technologie und gesellschaftliche Macht.<\/p>\n\n\n\n<div data-wp-interactive=\"core\/file\" class=\"wp-block-file\"><object data-wp-bind--hidden=\"!state.hasPdfPreview\" hidden class=\"wp-block-file__embed\" data=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Interview_Philipp-Bachmann_Neue_Zuercher_Zeitung_20260716_Seite_18.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Einbettung von Interview_Philipp Bachmann_Neue_Zu\u0308rcher_Zeitung_20260716_Seite_18.\"><\/object><a id=\"wp-block-file--media-2208ca6f-d525-418e-b708-94c1f35ca0fe\" href=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Interview_Philipp-Bachmann_Neue_Zuercher_Zeitung_20260716_Seite_18.pdf\">Interview_Philipp Bachmann_Neue_Zu\u0308rcher_Zeitung_20260716_Seite_18<\/a><a href=\"https:\/\/hub.hslu.ch\/ikm\/wp-content\/blogs.dir\/489\/files\/sites\/8\/Interview_Philipp-Bachmann_Neue_Zuercher_Zeitung_20260716_Seite_18.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-2208ca6f-d525-418e-b708-94c1f35ca0fe\">Herunterladen<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ein Gastkommentar von Prof. Dr. Philipp Bachmann und Prof. Dr. Diana Ingenhoff in der Neuen Z\u00fcrcher Zeitung (NZZ).<\/p>\n","protected":false},"author":129,"featured_media":24927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"12849,18327,19075,11799,19370,23893","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[86536,113],"tags":[86644,86789,86788],"class_list":["post-24922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-in-den-medien","category-news","tag-kommunikationsmanagement","tag-nzz","tag-objektivismus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Philosophie hinter Elon Musk - IKM-Blog<\/title>\n<meta name=\"description\" content=\"Ein Gastkommentar von Prof. Dr. Philipp Bachmann und Prof. Dr. Diana Ingenhoff in der Neuen Z\u00fcrcher Zeitung (NZZ). Elon Musk verstehen: Der Gastbeitrag erkl\u00e4rt, wie Ayn Rands Philosophie Musks Handeln und Kommunikation beeinflusst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.hslu.ch\/ikm\/2026\/07\/17\/die-philosophie-hinter-elon-musk\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Philosophie hinter Elon Musk - IKM-Blog\" \/>\n<meta property=\"og:description\" content=\"Ein Gastkommentar von Prof. Dr. Philipp Bachmann und Prof. Dr. Diana Ingenhoff in der Neuen Z\u00fcrcher Zeitung (NZZ). 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