{"id":1155,"date":"2013-08-06T10:20:10","date_gmt":"2013-08-06T08:20:10","guid":{"rendered":"https:\/\/hub.hslu.ch\/immobilienblog\/?p=1155"},"modified":"2026-02-11T14:53:12","modified_gmt":"2026-02-11T13:53:12","slug":"neue-shopping-konzepte-try-before-you-buy","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/immobilienblog\/2013\/08\/06\/neue-shopping-konzepte-try-before-you-buy\/","title":{"rendered":"Neue Shopping-Konzepte: &#171;Try before you buy&#187;"},"content":{"rendered":"<p>Mit <a href=\"http:\/\/intooutdoors.net\" target=\"_blank\" rel=\"noopener noreferrer\">IntoOutdoors <\/a>entsteht auf einem Gel\u00e4nde von \u00fcber 500&#8217;000 m2 ein neues &#171;Retail- und Lifestyle Shopping Center&#187;. Rund 60 Ferienwohnungen, <a href=\"http:\/\/gb.angling-international.com\/leisure-park-director-searching-for-major-angling-retailer-to-join-35m-project\/\" target=\"_blank\" rel=\"noopener noreferrer\">zwei (Fisch-)Seen zum angeln<\/a>, <a href=\"http:\/\/www.bikebiz.com\/news\/read\/river-avon-set-lifestyle-retail-park-wins-planning-permission\/014195\" target=\"_blank\" rel=\"noopener noreferrer\">BMX-Tracks<\/a> und viele weitere Outdoor-Aktivit\u00e4ten werden kombiniert mit einem auf Outdoor-Aktivit\u00e4ten spezialisierten Shopping Center auf rund 13&#8217;000 m2. Die Verkaufsaktivit\u00e4ten sollen eng mit den Outdooraktivit\u00e4ten verkn\u00fcpft werden, die Kunden sollen nach dem &#171;try before you buy&#187;-Konzept dazu ermutigt werden, Produkte direkt vor Ort, bzw. im angrenzenden Freizeitpark auszuprobieren, bevor sie gekauft werden. Die Betreiber erhoffen sich damit nat\u00fcrlich mehr und hochwertigere Verk\u00e4ufe sowie starke Zusatzverk\u00e4ufe.<\/p>\n<p>Dass Einzelh\u00e4ndler Testger\u00e4te und umfassende Beratung vor dem Kauf anbieten ist nichts neues. Dies ist jedoch das erste Mal, dass dieses Konzept mit einer solchen Zielgruppenorientierung, Konsequenz und in einer solchen Gr\u00f6ssenordnung umgesetzt wird. Der Erfolg kann ab 2014, wenn das Center er\u00f6ffnet, \u00fcberpr\u00fcft werden.<\/p>\n<p>So oder so jedoch eine interessante Idee, die durchaus auch auf andere Branchen \u00fcbertragen werden kann.<\/p>\n<p><strong>Das&nbsp;<\/strong><strong>k\u00f6nnte Sie ebenfalls interessieren:<br \/>\n<\/strong>Entdecken Sie die&nbsp;<a href=\"http:\/\/immobilien.hslu.ch\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wel<\/a><a href=\"http:\/\/immobilien.hslu.ch\/\" target=\"_blank\" rel=\"noopener noreferrer\">t des Immobilienmanagements<\/a>&nbsp;und erfahren Sie alles Wissenswerte rund um den&nbsp;<a href=\"http:\/\/www.weiterbildung.hslu.ch\/wirtschaft\/finanzdienstleistungen\/kurs.asp?kid=1679&amp;m=10\" target=\"_blank\" rel=\"noopener noreferrer\">MAS Immobilienmanagement<\/a>&nbsp;und andere Angebote zum Thema&nbsp;<a title=\"Interview\" href=\"http:\/\/www.youtube.com\/watch?feature=player_embedded&amp;v=w1-6QWCWklM\" target=\"_blank\" rel=\"noopener noreferrer\">Immobilien<\/a>. Gerne beantworten Ihnen&nbsp;<a href=\"http:\/\/www.hslu.ch\/wirtschaft\/w-outside-navigation\/ifz\/w-ifz-ueber-uns\/w-ifz-person.htm?id_person=1011614&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\" rel=\"noopener noreferrer\">Prof. Dr. Markus Schmidiger<\/a>&nbsp;oder&nbsp;<a href=\"http:\/\/www.hslu.ch\/wirtschaft\/w-outside-navigation\/ifz\/w-ifz-ueber-uns\/w-ifz-person.htm?id_person=1124916&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\" rel=\"noopener noreferrer\">Prof. Dr. John Davidson&nbsp;<\/a>vom&nbsp;<a href=\"http:\/\/www.hslu.ch\/ifz\" target=\"_blank\" rel=\"noopener noreferrer\">IFZ&nbsp;<\/a>Ihre Fragen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Stratford-upon-Avon hat EagleOne soeben die Baubewilligung f\u00fcr ein neues Lifestyle- und Shopping Konzept erhalten.<\/p>\n","protected":false},"author":966,"featured_media":1156,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[7090,12617],"class_list":["post-1155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alte-beitraege","tag-entwicklung","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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