{"id":465,"date":"2012-03-12T14:06:02","date_gmt":"2012-03-12T13:06:02","guid":{"rendered":"https:\/\/hub.hslu.ch\/immobilienblog\/?p=465"},"modified":"2012-03-08T14:44:08","modified_gmt":"2012-03-08T13:44:08","slug":"social-media-in-der-immobilienvermarktung","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/immobilienblog\/2012\/03\/12\/social-media-in-der-immobilienvermarktung\/","title":{"rendered":"Social Media in der Immobilienvermarktung"},"content":{"rendered":"<p>Mit den neuen Medien entwickeln sich laufend neue Interaktions- und Kontaktformen. Social Media gewinnt zunehmend an Bedeutung. Die Informationsstr\u00f6me sind nicht mehr kontrollierbar. Nutzer tauschen sich untereinander aus und k\u00f6nnen Kampagnen und Bewegungen ausl\u00f6sen, die f\u00fcr den Anbieter positive oder negative Folgen haben k\u00f6nnen. Viele Marktteilnehmer sind noch in einem Experimentierstadium und fragen sich, welche Kan\u00e4le wie interessant sind und wie diese zu &#171;bespielen&#187; sind.<br \/>\n<a href=\"https:\/\/hub.hslu.ch\/immobilienblog\/wp-content\/blogs.dir\/443\/files\/sites\/9\/2012\/01\/Internet-marketing-for-small-business-300x239.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-335\" src=\"https:\/\/hub.hslu.ch\/immobilienblog\/wp-content\/blogs.dir\/443\/files\/sites\/9\/2012\/01\/Internet-marketing-for-small-business-300x239.png\" alt=\"\" width=\"300\" height=\"239\" \/><\/a><br \/>\nEine gute \u00dcbersicht \u00fcber die verschiedenen Kan\u00e4le finden Sie im Artikel von Jean Megow und Patrick Spoerli <a href=\"http:\/\/immobilien.hslu.ch\/immobilien\/h-projekt-publikationen\/h-fachartikel-2.htm\" target=\"_blank\">hier<\/a>.<\/p>\n<p>Eine ausf\u00fchrliche Einf\u00fchrung in M\u00f6glichkeiten und Vorgehensweisen erhalten Sie am Seminar vom 4.5.2012. Detail finden Sie <a href=\"http:\/\/immobilien.hslu.ch\/immobilien\/h-seminare_veranstaltungen.htm\" target=\"_blank\">hier<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mit den neuen Medien entwickeln sich laufend neue Interaktions- und Kontaktformen. Social Media gewinnt zunehmend an Bedeutung. Die Informationsstr\u00f6me sind nicht mehr kontrollierbar. Nutzer tauschen sich untereinander aus und k\u00f6nnen Kampagnen und Bewegungen ausl\u00f6sen, die f\u00fcr den Anbieter positive oder negative Folgen haben k\u00f6nnen. Viele Marktteilnehmer sind noch in einem Experimentierstadium und fragen sich, welche<\/p>\n","protected":false},"author":966,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[7089,1051],"class_list":["post-465","post","type-post","status-publish","format-standard","hentry","category-alte-beitraege","tag-immobilien","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Social Media in der Immobilienvermarktung - Immobilienblog Hochschule Luzern<\/title>\n<meta name=\"description\" content=\"Mit den neuen Medien entwickeln sich laufend neue Interaktions- und Kontaktformen. 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