{"id":951,"date":"2013-03-07T05:00:23","date_gmt":"2013-03-07T04:00:23","guid":{"rendered":"https:\/\/hub.hslu.ch\/immobilienblog\/?p=951"},"modified":"2013-03-01T17:01:40","modified_gmt":"2013-03-01T16:01:40","slug":"shoppingcenter-der-zukunft","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/immobilienblog\/2013\/03\/07\/shoppingcenter-der-zukunft\/","title":{"rendered":"Shoppingcenter der Zukunft"},"content":{"rendered":"<p>Shoppingcenter m\u00fcssen sich neu erfinden um im Zeitalter von Web 2.0 die Kunden nicht an den Online-Handel zu verlieren. Das Kundenerlebnis, Social Media und spezifische Angebote m\u00fcssen deshalb in Zukunft im Zentrum stehen. Eine neue Shoppingcenter-\u00c4ra hat begonnen.<\/p>\n<p>Positives Kundenerlebnis beim Einkauf erh\u00f6ht die Kundenbindung. Social Media, Internet und mobile Applikationen leisten dabei einen entscheidenden Beitrag. Via Facebook und Twitter interagieren einige Shops mit ihren Kunden. Zudem k\u00f6nnen auf diesen Plattformen gezielt auf Sonderaktionen und Veranstaltungen aufmerksam gemacht werden.<\/p>\n<p>Die Zukunft geh\u00f6rt auch in der Shoppingcenter-Welt den Smart Phones. Apps beinhalten nebst Informationen \u00fcber Standorte der Shops und \u00d6ffnungszeiten auch zunehmend aktuelle Angebote, Gewinnspiele und Coupons. Das Zauberwort heisst <a title=\"Multi Mall Management\" href=\"http:\/\/www.youtube.com\/user\/multimallpt\" target=\"_blank\">Multi Mall Management<\/a>.<\/p>\n<p>Weitere M\u00f6glichkeiten der zuk\u00fcnftigen Shoppingcenter und Trends\u00a0finden Sie im <a title=\"Digitale und reale Centerwelten_Immobilienmanager\" href=\"http:\/\/www.bell-consultants.com\/tl_files\/bell-consultants\/pdf\/Scannen0003.pdf\" target=\"_blank\">Artikel<\/a> und der <a title=\"Das Shoppingcenter der Zukunft_Immobilienmanager\" href=\"http:\/\/www.immobilienmanager.de\/immobilienmegatrends\/shoppingcenter.html\" target=\"_blank\">Webseite<\/a> der Fachzeitschrift Immobilienmanager.<\/p>\n<p><strong>Das\u00a0<\/strong><strong>k\u00f6nnte Sie ebenfalls interessieren:<br \/>\n<\/strong>Entdecken Sie die\u00a0<a href=\"http:\/\/immobilien.hslu.ch\/\" target=\"_blank\">Wel<\/a><a href=\"http:\/\/immobilien.hslu.ch\/\" target=\"_blank\">t des Immobilienmanagements<\/a>\u00a0und erfahren Sie alles Wissenswerte rund um den\u00a0<a href=\"http:\/\/www.weiterbildung.hslu.ch\/wirtschaft\/finanzdienstleistungen\/kurs.asp?kid=1679&amp;m=10\" target=\"_blank\">MAS Immobilienmanagement<\/a>\u00a0und andere Angebote zum Thema\u00a0<a title=\"Interview\" href=\"http:\/\/www.youtube.com\/watch?feature=player_embedded&amp;v=w1-6QWCWklM\" target=\"_blank\">Immobilien<\/a>. Gerne beantworten Ihnen\u00a0<a href=\"http:\/\/www.hslu.ch\/wirtschaft\/w-outside-navigation\/ifz\/w-ifz-ueber-uns\/w-ifz-person.htm?id_person=1011614&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\">Prof. Dr. Markus Schmidiger<\/a>\u00a0oder\u00a0<a href=\"http:\/\/www.hslu.ch\/wirtschaft\/w-outside-navigation\/ifz\/w-ifz-ueber-uns\/w-ifz-person.htm?id_person=1124916&amp;id_teilschule=25650&amp;row=0\" target=\"_blank\">Prof. Dr. John Davidson\u00a0<\/a>vom\u00a0<a href=\"http:\/\/www.hslu.ch\/ifz\" target=\"_blank\">IFZ\u00a0<\/a>Ihre Fragen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Shoppingcenter m\u00fcssen sich neu erfinden um im Zeitalter von Web 2.0 die Kunden nicht an den Online-Handel zu verlieren. Das Kundenerlebnis, Social Media und spezifische Angebote m\u00fcssen deshalb in Zukunft im Zentrum stehen. Eine neue Shoppingcenter-\u00c4ra hat begonnen. Positives Kundenerlebnis beim Einkauf erh\u00f6ht die Kundenbindung. Social Media, Internet und mobile Applikationen leisten dabei einen entscheidenden<\/p>\n","protected":false},"author":1291,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[1],"tags":[64351,7090,7089,12609,12608,217,4002,4235,7092],"class_list":["post-951","post","type-post","status-publish","format-standard","hentry","category-alte-beitraege","tag-corporate-real-estate","tag-entwicklung","tag-immobilien","tag-shopping-center","tag-shoppingcenter","tag-social-media","tag-trends","tag-web-2-0","tag-zukunft"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shoppingcenter der Zukunft - Immobilienblog Hochschule Luzern<\/title>\n<meta name=\"description\" content=\"Shoppingcenter m\u00fcssen sich neu erfinden um im Zeitalter von Web 2.0 die Kunden nicht an den Online-Handel zu verlieren. 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