{"id":1810,"date":"2021-02-08T14:19:46","date_gmt":"2021-02-08T13:19:46","guid":{"rendered":"https:\/\/hub.hslu.ch\/leadership\/?p=1810"},"modified":"2026-02-05T15:45:27","modified_gmt":"2026-02-05T14:45:27","slug":"lifehackerin-ai-kleiderschrank-oder-auto-abonnement-per-mausklick","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/leadership\/2021\/02\/08\/lifehackerin-ai-kleiderschrank-oder-auto-abonnement-per-mausklick\/","title":{"rendered":"Lifehackerin, AI-Kleiderschrank oder Auto-Abonnement per Mausklick"},"content":{"rendered":"\n<p>Digitale Gesch\u00e4ftsmodelle er\u00f6ffnen neue M\u00f6glichkeiten. Wer jetzt nur an Hightech-Innovationen denkt, der untersch\u00e4tzt die Vielfalt an Chancen, wie ein interdisziplin\u00e4res Forschungsteam der Hochschule Luzern mit dem Projekt \u00abDigital Female Founders\u00bb zeigt: Die qualitative Studie beleuchtet, wie zehn Gr\u00fcnderinnen ihre Ideen im virtuellen Raum umsetzen, wie unterschiedlich sie die Vorteile von Online-Gesch\u00e4ftsmodellen nutzen, welche H\u00fcrden sie auf ihrer Startup-Reise bew\u00e4ltigen mussten und wie sie mit ihrem Erfolg und ihrer Vielfalt andere Gr\u00fcnderinnen inspirieren<\/p>\n\n\n\n<p><strong>10 Gr\u00fcnderinnen \u2013 10 Ideen<\/strong> So facettenreich wie die Geschichten der Gr\u00fcnderinnen, sind auch ihre Startups. Lesen Sie <a href=\"https:\/\/www.hslu.ch\/de-ch\/wirtschaft\/ueber-uns\/news\/2021\/02\/03\/digital-female-founders\/\" target=\"_blank\" rel=\"noreferrer noopener\">hier mehr \u00fcber Lifehackerin Nadia Holdener und neun weiter interessante Gr\u00fcnderinnen<\/a>.<\/p>\n\n\n<div class=\"blue-box\">\n\t<div class=\"row\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<p>Das Forschungsprojekt \u00abDigital Female Founders\u00bb stellt Gr\u00fcnderinnen in den Fokus, die mit digitalen Startups ihre Ideen verwirklichen und zu Vorbildern f\u00fcr zuk\u00fcnftige Jungunternehmerinnen werden (zur <a href=\"https:\/\/www.hslu.ch\/de-ch\/hochschule-luzern\/forschung\/projekte\/detail\/?pid=4193\">&nbsp;Projektseite mit Schlussbericht <\/a>).<\/p>\n<p>Zudem unterst\u00fctzt das Projekt \u00abFunding Female Founders\u00bb Schweizer Gr\u00fcnderinnen bei der Akquistion von Investitionskapital (mehr dazu auf&nbsp;<a href=\"https:\/\/www.fundingfemalefounders.ch\/\">fundingfemalefounders.ch <\/a>)<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das Forschungsprojekt \u00abDigital Female Founders\u00bb stellt Gr\u00fcnderinnen in den Fokus, die mit digitalen Startups ihre Ideen verwirklichen <\/p>\n","protected":false},"author":98,"featured_media":1811,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"3485,3449,3426,3407,3370,3377","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[3,8,10],"tags":[],"class_list":["post-1810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisierung","category-kreativitaet","category-lnl-team"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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