{"id":1613,"date":"2020-03-24T17:09:37","date_gmt":"2020-03-24T16:09:37","guid":{"rendered":"https:\/\/hub.hslu.ch\/management-and-law\/?p=1613"},"modified":"2026-02-11T14:53:43","modified_gmt":"2026-02-11T13:53:43","slug":"mit-gutscheinen-der-corona-krise-trotzen","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/management-and-law\/2020\/03\/24\/mit-gutscheinen-der-corona-krise-trotzen\/","title":{"rendered":"Mit Gutscheinen der Corona-Krise trotzen"},"content":{"rendered":"\n\n\n<p>Zwar haben Bund und Kantone in den letzten Tagen in grossem Umfang Wirtschaftshilfemassnahmen gerade f\u00fcr KMU angek\u00fcndigt. <a href=\"https:\/\/www.hslu.ch\/de-ch\/hochschule-luzern\/ueber-uns\/personensuche\/profile\/?pid=1768\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Derrer<\/a>, selbst Unternehmer und Dozent an der Hochschule Luzern, begr\u00fcsst dieses Vorgehen. Er ist aber der Meinung, dass dies nicht gen\u00fcgt, denn die Unternehmen brauchen mehr Unterst\u00fctzung und sie brauchen sie vor allem jetzt, um liquide zu bleiben. Deshalb hat er zusammen mit Atia Miraz am Wochenende das Projekt <a href=\"http:\/\/www.solidarguthaben.ch\/\">solidarguthaben.ch<\/a>&nbsp;lanciert.<\/p>\n\n\n\n<p>Die Idee ist ebenso einfach wie bestechend: Die teilnehmenden Betriebe bieten auf der Plattform Gutscheine an, welche die Kunden nach dem Ende der Zwangspause bei ihnen einl\u00f6sen k\u00f6nnen. Im Gegenzug gew\u00e4hren sie einen Rabatt auf ihr Produkt oder ihre Dienstleistung, dessen H\u00f6he die Anbieter selber festlegen k\u00f6nnen.<\/p>\n\n\n\n<p>\u00abEs ist eine Aufforderung zur Selbsthilfe, denn wir d\u00fcrfen nicht bloss auf die Handlungen der Regierungen warten und k\u00f6nnen selbst viel dazu beitragen, welchen weiteren Verlauf die Krise nimmt\u00bb, wird Michael Derrer in der <a href=\"https:\/\/www.aargauerzeitung.ch\/aargau\/fricktal\/mit-rabatten-der-corona-krise-trotzen-michael-derrer-lanciert-gutschein-projekt-137333519\" target=\"_blank\" rel=\"noreferrer noopener\">heutigen Ausgabe der Aargauer Zeitung<\/a> zitiert.<\/p>\n\n\n\n<p>Weitere Infos gibt&#8217;s auf der Website zum Projekt: <a href=\"http:\/\/solidarguthaben.ch\/\">http:\/\/solidarguthaben.ch\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e4den, Restaurants und andere Kleinbetriebe sind von der aktuellen Corona-Krise besonders betroffen und bedroht. Mit einem Online-Gutscheinsystem m\u00f6chte Michael Derrer, Dozent an der Hochschule Luzern, dem Kleingewerbe nun helfen.<\/p>\n","protected":false},"author":59,"featured_media":1614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[252],"tags":[],"class_list":["post-1613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mit Gutscheinen der Corona-Krise trotzen - Management and Law Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hub.hslu.ch\/management-and-law\/2020\/03\/24\/mit-gutscheinen-der-corona-krise-trotzen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mit Gutscheinen der Corona-Krise trotzen - Management and Law Blog\" \/>\n<meta property=\"og:description\" content=\"L\u00e4den, Restaurants und andere Kleinbetriebe sind von der aktuellen Corona-Krise besonders betroffen und bedroht. 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