{"id":4960,"date":"2018-02-28T14:50:51","date_gmt":"2018-02-28T13:50:51","guid":{"rendered":"https:\/\/hub.hslu.ch\/retailbanking\/?p=4960"},"modified":"2026-02-11T14:52:50","modified_gmt":"2026-02-11T13:52:50","slug":"ifz-fintech-studie-fintech-vom-hype-zur-realitaet","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/retailbanking\/ifz-fintech-studie-fintech-vom-hype-zur-realitaet\/","title":{"rendered":"IFZ FinTech Studie: FinTech vom Hype zur Realit\u00e4t"},"content":{"rendered":"\n\n\n<p>Die heute erschienene \u00abIFZ FinTech-Studie 2018\u00bb der Hochschule Luzern gibt einen umfassenden \u00dcberblick \u00fcber den Schweizer FinTech-Sektor (Definition siehe Box). Diese zeigt, dass die FinTech-Branche hierzulande wie schon im Vorjahr sehr gute Rahmenbedingungen vorfindet: Im globalen Vergleich von 30 untersuchten St\u00e4dten liegen Z\u00fcrich und Genf wiederum auf Platz 2 und 3, nur Singapur erzielt noch h\u00f6here Werte. \u00abDie Schweiz hat ihr Potential noch nicht ganz ausgesch\u00f6pft\u00bb, sagt Studienleiter Thomas Ankenbrand. Luft nach oben ortet er vor allem im technologischen Bereich. Das Ranking basiert auf 72 Indikatoren, welche die Rahmenbedingungen des politischen und rechtlichen, \u00f6konomischen, sozialen sowie technologischen Umfelds abbilden.<\/p>\n\n\n\n<p><strong>\u00abCrypto Valley\u00bb in Zug ist kein Zufall<\/strong><\/p>\n\n\n\n<p>Die exzellenten Rahmenbedingungen haben, zusammen mit der Ansammlung von innovativen Unternehmern, den proaktiven Beh\u00f6rden und f\u00fchrenden Forschungsinstituten, zum Aufbl\u00fchen des sogenannten Crypto Valley gef\u00fchrt. Dieses Zentrum l\u00e4sst die Schweiz vom globalen ICO-Boom profitieren: 271 Millionen Schweizer Franken haben hiesige FinTech-Unternehmen im Jahr 2017 \u00fcber diese alternative Finanzierungsform erhalten (siehe Abbildung 1).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><a href=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abb-1-fintech-studie.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abb-1-fintech-studie-1024x534.png\" alt=\"\" class=\"wp-image-4963\" srcset=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abb-1-fintech-studie-1024x534.png 1024w, https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abb-1-fintech-studie-300x156.png 300w, https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abb-1-fintech-studie-768x400.png 768w, https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abb-1-fintech-studie.png 1391w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><em>Abbildung 1: Venture Capital und ICO Volumen im Schweizer FinTech-Sektor<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Aber auch die Investitionen \u00fcber die traditionelle Finanzierungsform des Venture Capitals sind im Jahr 2017 bedeutend angestiegen, auf ein Total von rund 130 Millionen Schweizer Franken.<\/p>\n\n\n\n<p><strong>FinTech-Unternehmen: Wachstum und Reife<\/strong><\/p>\n\n\n\n<p>\u00abDer FinTech-Sektor ist \u00fcber die letzten drei Jahre hinweg stetig gewachsen\u00bb, sagt Thomas Ankenbrand. Ende 2017 waren hierzulande 220 Unternehmen t\u00e4tig, was einem Wachstum von 16 Prozent gegen\u00fcber dem Vorjahr entspricht. Die 6 in der IFZ-Studie unterschiedenen FinTech-Bereiche \u00abAnalytics\u00bb, \u00abBanking Infrastructure\u00bb, \u00abDistributed Ledger Technology\u00bb, \u00abDeposit &amp; Lending\u00bb, \u00abInvestment Management\u00bb und \u00abPayment\u00bb sind dabei ziemlich gleichm\u00e4ssig verteilt. Den gr\u00f6ssten Anteil haben Startups in den beiden Bereichen \u00abInvestment Management\u00bb und \u00abBanking Infrastructure\u00bb.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-large\"><a href=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-2-fintech.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"537\" src=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-2-fintech-1024x537.png\" alt=\"\" class=\"wp-image-4962\" srcset=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-2-fintech-1024x537.png 1024w, https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-2-fintech-300x157.png 300w, https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-2-fintech-768x402.png 768w, https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-2-fintech-351x185.png 351w, https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-2-fintech.png 1391w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><em>Abbildung 2: Anzahl FinTech Unternehmen nach Segment<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Die durchschnittliche Gr\u00f6sse der Unternehmen, gemessen an der Anzahl Vollzeitmitarbeiter, wie auch an der Kapitalisierung, hat sich im Vergleich zum Vorjahr erh\u00f6ht (vgl. Abbildung 3). \u00abDie Branche ist nicht nur reifer geworden, sie wird auch als reifer wahrgenommen: Der Hype ist Realit\u00e4t geworden\u00bb, so Ankenbrand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><a href=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-3-fintech.png\"><img loading=\"lazy\" decoding=\"async\" width=\"638\" height=\"568\" src=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-3-fintech.png\" alt=\"\" class=\"wp-image-4961\" srcset=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-3-fintech.png 638w, https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-3-fintech-300x267.png 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/a><figcaption><br><a href=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/02\/abbildung-3-fintech.png\"><br><\/a><em>Abbildung 3: Mitarbeitende pro FinTech Unternehmen 2015-2017<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Kundenakquisition als gr\u00f6sste Herausforderung<\/strong><\/p>\n\n\n\n<p>Trotz des Wachstums sehen sich Schweizer FinTech-Unternehmen gem\u00e4ss der durchgef\u00fchrten Umfrage mit Herausforderungen konfrontiert. Die Schwierigkeiten, neue Kunden zu finden, scheint hierbei das gr\u00f6sste Hindernis f\u00fcr weiteres Wachstum im Sektor darzustellen. Hingegen bereitet der Zugang zu externen Finanzmitteln wenig M\u00fche. Dies wird auch durch den signifikanten Anstieg im Venture Capital-Investitionsvolumen best\u00e4tigt.<\/p>\n\n\n\n<p><strong>Weiteres Wachstum erwartet<\/strong><\/p>\n\n\n\n<p>\u00ab2017 war wiederum ein erfolgreiches Jahr f\u00fcr den Schweizer FinTech-Markt\u00bb, sagt Thomas Ankenbrand. \u00abWir erwarten, dass sich dieser Trend auch 2018 fortsetzt.\u00bb Dazu geh\u00f6rten noch h\u00f6here Unternehmenswerte, weitere Jobs in der Branche sowie die St\u00e4rkung bestimmter FinTech-Produkte. Zudem scheint der gesamte Finanzsektor von diesem Wachstum und den damit verbundenen technologischen Innovationen zu profitieren.<\/p>\n\n\n\n<p><em><strong>IFZ FinTech-Studie 2018<\/strong><\/em><\/p>\n\n\n\n<p><em>Heute erscheint die \u00abIFZ FinTech-Studie 2018\u00bb der Hochschule Luzern. Darin gibt das Projektteam einen umfassenden \u00dcberblick \u00fcber den Schweizer FinTech-Sektor. Der erste Teil der Studie beschreibt das \u00d6kosystem von FinTech: Einerseits wird das politische und rechtliche, \u00f6konomische, soziale sowie technologische Umfeld besprochen, andererseits werden Auswertungen \u00fcber die Gesch\u00e4ftsmodelle der 220 Schweizer FinTech-Unternehmen aufgef\u00fchrt. Im zweiten Teil der Studie werden 108 Schweizer Unternehmen, welche an der Studie teilgenommen haben, genauer vorgestellt. In den \u00dcbersichten sind unter anderem Informationen zu Zielm\u00e4rkten, Vertriebskan\u00e4len und Ertragsmodellen sowie verschiedene Unternehmenskennzahlen zu finden.<\/em><\/p>\n\n\n\t<div id=\"single-download-block_62fe60b7f19f0\" class=\"downloads-single__container\">\n\t\t\n\t\t\t\t\t\t\t\t<div class=\"download__container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"download__title\">\n\t\t\t\t\t\t\t\t\t\tIFZ FinTech Study &#8211; 2018\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t<div class=\"download__file\">\n\t\t\t\t\t\t\t\t\t\t<input type=\"checkbox\" class=\"download__file-checkbox\" name=\"download-single-15252-0-8\" id=\"download-single-15252-0-8\" data-file=\"https:\/\/hub.hslu.ch\/retailbanking\/wp-content\/uploads\/sites\/7\/2018\/06\/IFZ-FinTech-Study-2018.pdf\">\n\t\t\t\t\t\t\t\t\t\t<label class=\"download__file-label\" 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