{"id":13953,"date":"2025-11-10T07:00:00","date_gmt":"2025-11-10T06:00:00","guid":{"rendered":"https:\/\/hub.hslu.ch\/smart-up\/?p=13953"},"modified":"2026-02-11T14:53:42","modified_gmt":"2026-02-11T13:53:42","slug":"d2c-summit-2026-im-kkl-luzern","status":"publish","type":"post","link":"https:\/\/hub.hslu.ch\/smart-up\/2025\/11\/10\/d2c-summit-2026-im-kkl-luzern\/","title":{"rendered":"D2C Summit 2026 im KKL Luzern"},"content":{"rendered":"\n\n\n<p>Beim <a href=\"https:\/\/d2c-summit.ch\/programm-2026\" target=\"_blank\" rel=\"noreferrer noopener\">D2C Summit 2026<\/a> erh\u00e4ltst du an nur einem Tag tiefe Einblicke in Direktvertriebsmodelle und moderne E-Commerce-Strategien f\u00fcr den Schweizer Markt. Der Fokus liegt dabei ganz auf der Praxis: Statt Trends stehen echte Erfahrungen und umsetzbare Ergebnisse im Mittelpunkt.<\/p>\n\n\n\n<p>Der Summit richtet sich an Menschen, die Verantwortung \u00fcbernehmen und aktiv gestalten, egal ob als Markenverantwortliche, Teil eines E-Commerce-Teams oder Gr\u00fcnder:in. Unabh\u00e4ngig davon, ob du eine etablierte Marke f\u00fchrst oder deinen n\u00e4chsten Wachstumsschritt planst, erh\u00e4ltst du hier das Wissen und die Kontakte, um strategische Entscheidungen fundiert zu treffen, digital wie unternehmerisch und immer marktnah.<\/p>\n\n\n\n<p><strong>Was dich erwartet:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Konkrete Impulse, wie du dein D2C-Gesch\u00e4ft weiterentwickelst oder skalierst<\/li>\n\n\n\n<li>Best-Practice-Beispiele aus den Bereichen Fashion, Food und Home &amp; Living<\/li>\n\n\n\n<li>Klare Orientierung zu aktuellen Marktbewegungen \u2013 national und international<\/li>\n\n\n\n<li>Austausch mit Menschen, die den D2C-Weg bereits erfolgreich gegangen sind<\/li>\n<\/ul>\n\n\n<div class=\"blue-box\">\n\t<div class=\"row\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<p><strong>Programm in K\u00fcrze<\/strong><\/p>\n<ul>\n<li>09:15 Begr\u00fcssung \u00b7 <em>Michael Elsener<\/em><\/li>\n<li>09:30 Keynote \u00b7<em> \u201cDie neue Dynamik im Handel\u201d<\/em><\/li>\n<li>10:00 Panel \u00b7<em> Fashion &amp; Apparel<\/em><\/li>\n<li>11:15 Panel \u00b7 <em>Food &amp; Beverage<\/em><\/li>\n<li>13:45 Panel \u00b7 <em>Home &amp; Living<\/em><\/li>\n<li>15:45 Keynote \u00b7 <em>Johannes Kliesch (Snocks)<\/em><\/li>\n<li>17:30 Afterparty &amp; Networking<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"blue-box\">\n\t<div class=\"row\">\n\t\t<div class=\"col-md-12\">\n\t\t\t<p><strong>Early Bird bis 30.11.2025<\/strong><br \/>\nSichere dir jetzt dein <a href=\"https:\/\/d2c-summit.ch\/tickets#\/d2c-summit-ticket-2026-fur-marken-verlage-bildungsinstituten-3986\/3986\">Ticket<\/a> f\u00fcr den D2C Summit zum reduzierten Early-Bird-Preis. Der Rabatt gilt auch f\u00fcr Start-ups und richtet sich an Marken, Verlage und Bildungsinstitute, die im Bereich Direktvertrieb und E-Commerce aktiv sind.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n<div class=\"detail-link\">\n\n\t\t\t\t\n\t\t\t\t\t\t\t\t<a target=\"_blank\" href=\"https:\/\/d2c-summit.ch\/programm-2026\">\n\t\t\t\t\t\t<div class=\"detail-link--wrapper\">\n\t\t\t\t\t\t\t<p>Mehr Informationen zum Ablauf und deiner Anmeldung findest du hier<\/p><span><img decoding=\"async\" src=\"https:\/\/hub.hslu.ch\/smart-up\/wp-content\/themes\/hub-hslu-multisite-theme\/images\/Icons\/black-arrow.svg\" alt=\"\"><\/span>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Am 20. M\u00e4rz 2026 findet im KKL Luzern die erste Ausgabe des D2C Summit statt. Ein Tag voller Insights, Best Practices und echtem Austausch rund um das Thema Direktvertrieb erwartet die Schweizer D2C- und E-Commerce-Community.<\/p>\n","protected":false},"author":231,"featured_media":13960,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"11030,11004,10960,10962,10981,10968","_relevanssi_noindex_reason":"","footnotes":"","_links_to":"","_links_to_target":""},"categories":[4683],"tags":[],"class_list":["post-13953","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D2C Summit 2026 im KKL Luzern - Smart-up<\/title>\n<meta name=\"description\" content=\"Am 20. 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